Fact sheet

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  • 1. Chick-­‐fil-­‐A  is  a  private,  family  owned  fast-­‐food  restaurant.  Founded  in  1946  by  Trutt  Cathy,  the  popular  chain  restaurant  now  has  over  1,600  locations  in  the  United  States,  making  it  the  second  largest  chicken  chain  in  the  nation.  Trutt’s  son,  Dan  Cathy,  now  leads  the  company  as  COO  and  president.  Chick-­‐fil-­‐A  is  well  known  for  the  company’s  strong  Christian  beliefs.  Unlike  most  business  alike,  Chick-­‐fil-­‐A  is  closed  for  business  on  Sundays.      Headquarters:  Chick-­‐fil-­‐A,  Inc.    5200  Buffington  Road    Atlanta,  GA  30349-­‐2998    (404)  765-­‐8038    Slogans:  We  Didnt  Invent  the  Chicken,  Just  the  Chicken  Sandwich              Eat  morchikin    USP:  Good  quality,  tasty  chicken  serving  quick  service  restaurant    Target  Market:  Middle  and  upper  middle  class  urban  families,  in  search  for  quality,  convenient  restaurant.      Segment:  People  who  are  looking  to  have  chicken  as  an  alternative  to  beef    Competitors:  KFC        Popeyes         Burger  King    Executive  Committee:  S.  Truett  Cathy,  Founder,  Chairman  and  Chief  Executive  Officer    Dan  T.  Cathy,  President  and  Chief  Operating  Officer    Donald  M.  "Bubba"  Cathy,  Executive  Vice  President  and  Dwarf  House  President    James  "Buck"  McCabe,  Executive  Vice  President,  Finance  and  Chief  Financial  Officer    Steve  Robinson,  Executive  Vice  President,  Chief  Marketing  Officer    Perry  Ragsdale,  Executive  Vice  President,  Design,  and  Construction    Timothy  Tassopoulos,  Executive  Vice  President,  Operations