Research Questions

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Research Questions

  1. 1. Classic TeamResearch Questions & AnswersBasic How did Chick-fil-A begin?- In 1946, Samuel Truett Cathy founded the “Dwarf Grill” in Atlanta, Georgia. Truettthen invented the first original chicken sandwich in 1963. The Atlanta Greenbriar mallthen opened the first Chick-fil-A restaurant with the signature Chick-fil-A chickensandwich. What started the same-sex controversy with Chick-fil-A?- In a radio interview in 2012, Dan Cathy stated “we are inviting God’s judgment onour nation when we shake our fist at him and say, ‘We know better than you as towhat constitutes a marriage.” After stating that on a radio interview, Cathy repeatedhis thoughts against same-sex partners. “Guilty as charged,” he told the BaptistPress. “We are very supportive of the family—the biblical definition of the familyunit. We are a family-owned business, a family-led business, and we are married toour first wives. We give God thanks for that.” Cathy also supported anti-gayorganizations. What kind of conflicts started after Dan Cathy made his statement on his beliefs ofgay-marriage?- The statement made by Dan Cathy started protests and counter-protests atChick-fil-A restaurants. Dan Cathy clearly stated his beliefs which triggered conflictwith the Chick-fil-A customers. The dispute between the rights of same-sex unionswas now interfering with Chick-fil-A’s customer satisfaction. Along with franchiseboycotts, there were also threats by the Chicago City Council to deny buildingpermits for Chick-fil-A stores. What did Chick-fil-A do to change its negative view?- In July 2012, Chick-fil-A finally put this issue to rest. Chick-fil-A stated, "Goingforward, our intent is to leave the policy debate over same-sex marriage to thegovernment and political arena." The main mission Chick-fil-A will be focusing is toserve great food, provide genuine hospitality and have a positive influence on all whocome in contact with Chick-fil-A. Chick-fil-A decided to resolve this opposition andto tamp down on the controversy nationally. The company also delivered a newmessage to spread the views of Chick-fil-A. Chick-fil-A’s first public message on itshiring and serving policies to all employees and restaurant operators is called “Chick-
  2. 2. fil-A: Who We Are”. The purpose of the new message is to obtain a new positiveimage for the Chick-fil-A chain.Customer View Why should we continue to purchase food at your restaurant?-The controversy on gay-marriage should have never been publicly announced.This debate shall be left to the political and social debates and has nothing to dowith our customer service and values as a restaurant. We strive for customersatisfaction and do not want to cause any more harm that is already done. Are you going to stop funding anti-gay charities?-We are not going to completely stop funding all of our charities, but we are goingto start funding towards more acceptable charities. Do you still have the Scholarship Program for your employees?-Yes we do. Education is very to us as a company. We believe all of ouremployees should have the opportunity to get an education. After the statement made by Dan Cathy, did business start to decline?-Yes. Chick-fil-S is on the verge on not being able to build more stores and somestores were boycotted. Were employees affected by this controversy?-Yes, some employees had to quit his/her job due to the anger of thecustomers. In one store an employee got food thrown in her face. Is Chick-fil-A going to stay out the debate?-Yes, the main focus for Chick-fil-A is to satisfy the customers. Does Chick-fil-A recycle?-Yes, Chick-fil-A also has environment-friendly products that reduce wasteand are more efficient to the environment. Is there ever a day that you give our free chicken?- Yes, once a year in July, Chick-fil-A gives out a free chicken meal to anyonewho dresses like a cow. Is Chick-fil-A healthier than other fast-food restaurants?- Chick-fil-A’s food is cooked in 100% refined peanut oil. It has a variety ofoptions that may fit what a customer is looking for. We have low carb, low fat,and even gluten free products.

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