DynaTek Media
“Get Converged”
Gary C. Quasebarth
Vice President Operations

About DynaTek
• DynaTek founded in 2002
• Corporate headquarters in Scottsdale, AZ
• Offices located in Austin, Cleveland, UK
• 4 Active effectiveness pilots looking at different aspects of
digital signage implementations
• 2000 sites operational by end Q1 07

Media Supply Chain
Rolls Defined
Raw 2 Post
Content Production
1
3
Traffic
Ad Scheduling
Reservations Management
$
4
Report Network
Transact Delivery
6
Air
5

The Issues 5 Years Ago
• Price…displays, players
• Lack of robust software platforms
• Lack of credible ROI and or Business Models
• Bandwidth and associated cost

Current Barriers
• Operators failure to understand scalability
• Lack of available inventory in vertical markets
• Advertisers slow to adopt…paradigm shift

DynaTek’s Convergence
Reach_Engage_Convert
• At the Pump
• On the Cell Phones
• In the Store
• On the web

Software Must Haves
• Reservation Capability
• Proof of play for media and hardware!
• Scheduling tools, zones, regions, languages…
• Hardware health monitoring & remote
management
• Highly scaleable architecture

Hardware Best Practices
• Use Standard Player Hardware Image from a
major supplier
• Build a Clean OS Image
• Use LCD displays w/232 capabilities
• Standardize mounting systems
• Kit and test systems (time is money)
• Asset Management

Why At The Pump?
• Motivate Consumer
Behavior
• Bring instant value
e.g. coupons and
offers
• Builds long term
customer loyalty

Why Customers Cell Phone?
• Text mnms to 78247
• Customer Sends a
Text Message for an
instant coupon
• Coupon delivered to
their phone and to an
in-store printer

Why In Store?
• Increase product sales
• Reduce perceived wait
time
• Build relationship with
customer by offering
localized weather,
traffic and community
information

Why On the Web
Drive traffic back to store
Digital Communities
Customized Loyalty Programs
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Brandmovers.com
Text ‘scratch’ to 78247

Get Converged
Moves Your Customers
To the store To the Web
To the phone