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  • 1. Introducing In-Stream and Native Advertising Redefined ( A Storyteller’s Dream ) Confidential 1
  • 2. Why our Mission Matters What’s happening is not what consumers or advertisers want Advertisers are looking for new places and better ways to tell their stories and build awareness and engagement + Conversions Ads or posts that look and feel like a site but then link consumers out of experience is not native advertising We Change All That….. Confidential 2
  • 3. Display Advertising- Banner Disappearing This barely works > .02% Click Through This never worked, unless by mistake
  • 4. Native In-Stream Advertising: Where it’s all headed Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed Most of these link you off site /out of app immediately
  • 5. Native is the most (only)effective advertising on Smart Phones Most of these link you off site /out of app immediately
  • 6. In Experience Native (Keeping user on site, engaged and going deeper + Conversion) Embed or pop Full Page Imagery, Video, Text Call to Action Sign-up Purchase or Book Converse Share- Social, email
  • 7. Groundbreaking Native Technology The intersection of design, content and the user-experience Agencies Publishers Brands • • • • • • • Centralized CMP Studio Revolutionizes content management and use / reuse Brand self-publishing enabled Automate workflow processes Collaboration Template / capsule building Robust Reporting & Analysis • • • • • Compelling multi-media content Wrapped in amazing functionality Multi-channel distribution Portable, transportable and re-usable Full socially enabled Confidential • • • • Accessible on any device Responsive design Interactive , engaging, transaction enabled, commerce capable, lead capture Visible / sharable by everyone 7
  • 8. • • • Technology • • • • • • • Want consumers to stay on site and engaged/convert/no link off Always seeking differentiated ad products that do more Process to manage / deliver ad content is fragmented Want fast production and reusable content Collaboration needed • • The Visual Web Always changing-moving fast Moving to card and feed based internet consumers/mobile are driving Conversion + transaction should happen within experience HTML 5 Vs. Flash • • • • • • • • • • Brands are becoming publishers Creating vast amounts of rich content and looking for distribution Sharing and social amplification important Brands want to self-publish Native/Sponsored Ads are on the rise Want fast production and reusable content Collaboration needed Brands Publishers • Have insatiable appetite for content Never pay attention to banner ads and still don’t Looking for rich, more compelling experience On their device of choice With as little as friction as possible Consumers What We See
  • 9. The Consumer Experience At the heart of everything we do RICH MULTI -MEDIA • • • • • IN-EXPERIENCE Capsules are like story boxes Open any kind of media Presented as collective storytellers Inform and fulfill a consumer’s curiosity Deepen engagement • • • • ON ANY DEVICE • • SHARING • Most people use two or more different devices / day to get or provide information CAPSULES are adaptive, delivering to any device of the consumers choosing • • • • Consumers can share CAPSULES with their friends on social networks, via email or posts The CAPSULE experience remains the same wherever they are Heightened state of awareness and engagement TRANSACT INTERACTIVE • CAPSULES live anywhere and everywhere Web sites, in feed, emails Consumers stay within their chosen experience, where they began the journey Keeping consumers longer, minimizing linking off • • Consumers interact with brands or publishers in real-time Chat, IM or real-time conversations Inside a CAPSULE experience • • Confidential CAPSULES are transaction and commerce enabled Consumers can accept an invitation, offer, book or buy Within the same rich experience Wherever they are 9
  • 10. Tangible Benefits Brands & Publishers A new paradigm of shared value INTEGRATED COLLABORATION KEEP CONSUMERS IN THEIR EXPERIENCE • • • rich in-depth storytelling intimately closer to the consumer huge lift in visibility and value • • faster time to market vastly improved scalability at dramatically reduce costs TOTAL CONTROL ON-GOING ENGAGEMENT not “one time” events “carry on” the conversation continuous CAPSULE updates • • • MONETIZATION • • • • • • BRANDS, AGENCIES & PUBLISHERS TWO SIDES OF THE SAME COIN aligns monetization goals with consumers’ maximizing buying potential at the highest point of conversion SELF PUBLISHING • • used independently offered as a self-publishing capability Confidential of the message automatically updates “on the fly” one backend change updates every instance MEASUREMENT • • integrated analytics every view, action, path taken, impression, click, embed + AMPLIFICATION • • • portable, transportable huge amplification pervasive reach and engagement 10
  • 11. Value Proposition “So What” TODAY WE.. VALUE CONTENT CREATION, DESIGN & DELIVERY IS LABOR INTENSIVE & COSTLY STREAMLINE CONTENT WORKFLOWS, DESIGN & MANAGEMENT DRAMATIC COST REDUCTION AND ACCELERATE PRODUCTION WHILE INCREASING SCALE AD PRODUCTION IS NOT COLLABORATIVE AND DOES NOT ALLOW FOR SELF-PUBLISHING ALLOW PUBLISHERS, BRAND, ADVERTISERS TO COLLABORATE IMPROVES FINAL PRODUCT AND CUT COSTS CENTRALIZE CONTENT AND MAKE IT REUSABLE IMPROVES FINAL PRODUCT AND CUT COSTS. INCREASES PRODUCT QUALITY AND IMPACT ENGAGEMENT/CONVERSION DOES NOT HAPPEN “IN EXPERIENCE” MOVE THE ABILITY TO ENGAGE/PURCHASE TO THE EXPERIENCE MAXIMIZE BUYING POTENTIAL AT THE HIGHEST POINT OF CONVERSION PARTICIPATE IN TRANSACTION - $$ CONTENT DOES NOT EFFECTIVELY SPREAD AND LEVERAGE OTHER EXPERIENCES AND NETWORKS MAKE NATIVE ADVERTISING PORTABLE WITHIN FEEDS WEBSITES AND AD CHANNELS LIFT IN AMPLIFICATION, PERVASIVE REACH AND ENGAGEMENT/UPLIFT ON KEY METRICS- TIME ON SITE/NEW VIEWERS - $$ CONTENT AND DATA IS FRAGMENTED AND NOT CENTRALIZED AND EASILY REUSABLE Confidential 11
  • 12. Native Advertising By The Numbers Native social advertising revenues will grow from $1.6 to $6.4 bn 99.8% In 2017 of banner ads are being ignored Of surveyed venture capitalists, private equity firms, and angel donors say they are likely or very likely to invest in companies that sell native advertising solutions 57% OF ONLINE 73% PUBLISHERS NOW OFFER NATIVE ADVERTISING $ Native Ad ampaigns can cost anywhere between $5,000 for a post to as much as $100,000 Native campaigns have performed 5x-20x industry norms for banner ad click rates 85% of content publishers believe that native advertising represents a new and viable revenue stream 70% Of designers say User Experience is the most important thing in native advertising
  • 13. Tangible Consumer Benefits MULTI MEDIA STORY BOX IN_THEIR CHOSEN EXPERIENCE EXCITING EVERYWHERE RICH ANYWHERE WHERE THE JOURNEY BEGAN DIFFERENTIATING RELEVANT NO LINK OFF WILL SHARE THIS OM ANY DEVICE SOCIAL NETWORKS WHAT WHEN EMAIL POST IT CHOICE SAME EXPERIENCE ADAPTIVE CONVENIENT CONSUMERS INTERACTIVE CHAT RESOURCES IM REAL-TIME WILL LOVE IT MORE VALUE MORE ENGAGING MORE TRANSACTIONS Confidential 13

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