Google shopping - Value Proposition

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It is a 5 minutes presentation analysing Google Shopping value proposition for my internet as Sales Channel Class.

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Google shopping - Value Proposition

  1. 1. Google Shopping VALUE PROPOSITION Gustavo Fernandes 1
  2. 2. What is Google Shopping? • Google Shopping proposes to be a market place for consumer and merchants. • The tool also deliver different necessities for merchants and consumers. 2
  3. 3. Google Shopping - Coffee 3
  4. 4. Google Search - Coffee 4
  5. 5. Google Shopping Extra Information • • • • Consumer Search for a product all in the same webpage from different stores Create a list of products based on a search and share with someone to discuss Evaluation of the product and Merchant by the users No cost • • • • Merchants Connect Merchants to new consumers. Rating of the Merchant Pay per click based on the Bid Model Metrics tool similar to google Adwords and Merchant Center 5
  6. 6. Value Proposition • • • • • Consumer Easy to use Price Search Free Products review Merchant reviews (increase security) • • • • Merchant Access to consumer Easier to spread your website Cheaper solution than using the traditional Google words and more focus to the concrete sales channel Easy to set up/include a new product 6
  7. 7. Pros vs Cons  “Less costly” to Merchant than traditional adwords  Better use of advertisement fund  Create relevance for small player  Create “safety” for buyers x Does not cover all the prices available in the internet x No transaction done by Google x No guarantees for “the service” 7
  8. 8. What does come next from Google Shopping? 8
  9. 9. Google Shopping Express 9
  10. 10. Google Shopping Express 10
  11. 11. Google Shopping Express 11
  12. 12. Thank you very much! Q&A Gustavo Fernandes 12
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