• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Google shopping - Value Proposition
 

Google shopping - Value Proposition

on

  • 426 views

It is a 5 minutes presentation analysing Google Shopping value proposition for my internet as Sales Channel Class.

It is a 5 minutes presentation analysing Google Shopping value proposition for my internet as Sales Channel Class.

Statistics

Views

Total Views
426
Views on SlideShare
426
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Google shopping - Value Proposition Google shopping - Value Proposition Presentation Transcript

    • Google Shopping VALUE PROPOSITION Gustavo Fernandes 1
    • What is Google Shopping? • Google Shopping proposes to be a market place for consumer and merchants. • The tool also deliver different necessities for merchants and consumers. 2
    • Google Shopping - Coffee 3
    • Google Search - Coffee 4
    • Google Shopping Extra Information • • • • Consumer Search for a product all in the same webpage from different stores Create a list of products based on a search and share with someone to discuss Evaluation of the product and Merchant by the users No cost • • • • Merchants Connect Merchants to new consumers. Rating of the Merchant Pay per click based on the Bid Model Metrics tool similar to google Adwords and Merchant Center 5
    • Value Proposition • • • • • Consumer Easy to use Price Search Free Products review Merchant reviews (increase security) • • • • Merchant Access to consumer Easier to spread your website Cheaper solution than using the traditional Google words and more focus to the concrete sales channel Easy to set up/include a new product 6
    • Pros vs Cons  “Less costly” to Merchant than traditional adwords  Better use of advertisement fund  Create relevance for small player  Create “safety” for buyers x Does not cover all the prices available in the internet x No transaction done by Google x No guarantees for “the service” 7
    • What does come next from Google Shopping? 8
    • Google Shopping Express 9
    • Google Shopping Express 10
    • Google Shopping Express 11
    • Thank you very much! Q&A Gustavo Fernandes 12