Gerasimos Perdikaris WELL TRAVELLED HOSPITALITY LEADER
PROFESSIONAL Gerasimos Perdikaris has driven with success hotel teams in 5 different countries in Asia and Europe within flagship properties.SUMMARY Directed complex hotel business situations while being in the middle of the worst possible recessions at destinations such as London in the early 90s, Bangkok in 1997 during the big Asian financial crisis, Johor Bahru / Singapore during the SARS crisis in 2003, Sofia in 2009-2011. Proven hands on business leader in turning around underperforming hotels by being focused on driving profit margin growth, taking market share and holding costs down. Fully versed with the corporate and operational "know how" of very well known hotel groups, Gerasimos has always delivered the right financial results to the various hospitality owning companies and adapted quickly to different company cultures and work standards. During the years, he has gained solid hotel pre-opening and rebranding experience, has an excellent all round hotel operations background, is blessed with a very good eye for details and a true passion for the hospitality industry. He has an inner ability to create emotional connections with hotel guests so they return to his hotel stay after stay - this is how added value and product loyalty is created for the owners. With a proven track record in hotel Sales, Marketing, E-Commerce, Revenue Management, Advertising, Public Relations, Social Media, he has implemented successfully business development plans during 3 hotel pre-openings and 2 hotel re-brandings.
PROFESSIONAL Always trying to embrace new things in the trade that will enhance the hotel product, a good listener who is eager toSUMMARY build long lasting sincere relationships with guests, business partners, owners, colleagues. Gerasimos has a thorough hotel educational background including a management diploma from the Glion Institute of Higher education, enhanced by regular updated hotel trade courses and an MBA in the hospitality and services industry with specialization on Innovation, Marketing and Product Development (online course from Glion, Switzerland, April 2011 - October 2013).Motivation, hard work,integrity, commitment andpersonal sacrifices are thekey ingredients to success inthe hotel industry…Published in “The Pinnacle ofHospitality Asia” 2005
SPECIALTIES Proven ability to deliver sustainable financial results/profits for owners /companies, by optimizing RevPAR / GOPPAR and thus delivering higher EBITDA Extensive international experience in hotel standards and brand management Large hotel operations management Global food & beverage background Extensive experience in handling of complex and VIP Conference & Banqueting events Creative conceptual and visionary thinking“I am writing to thank youand all your staff for theexcellent service …”General Sir Brian KennyDeputy SupremeCommander
SKILLS Modern hospitality revenue, sales and marketing skills Solid pre-opening & rebranding hotel experience Excellent time management to deliver important projects correctly and on time Quality Assurance as QMR in ISO 9001:2000“We work with Gerasimos for certification via BVQIthe past almost two yearsand what I can say for sure is Excellent financialthat he is one of the best reporting & planninghospitality managers I evermet... What makes him Expert in buildingexclusive is that he is a deep & long businessmanager with vision and relations withwhen we sit and discuss customers & partnerscommon projects - events,conventions, catering, etc... Proven teamhe exactly knows how it will leadership &look like and this makes our coaching ofcommunications very easy colleagues at alland professional.” levelsMaxim Behar, CEOM3 Communications Group,Inc.
General Manager & General Manager DelegateEXPERIENCE Metropol Palace July 2012 – Present BELGRADE, SERBIA Stunning five-star deluxe hotel in the very center of the city, 240 contemporary rooms & suites, 2,000 square meters of event space, extensive food & beverage facilities, large & luxurious Spa & recreation center (coming soon), a truly distinguished property with great heritage, style & class.
EXPERIENCE General Manager Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel, Starwood Hotels & Resorts Worldwide, Inc. May 2009 – August 2012 (3 years 4 months) SOFIA, BULGARIA Modern hospitality revenue, sales and marketing skills 5 star Deluxe Hotel, flagship property, 184 rooms & suites, the largest & most prestigious Conference & Banqueting operation in Sofia, situated in the historic Sofia City Centre, adjacent to the Presidents Office building and opposite to the PMs Office. A franchised hotel within the Starwood EAME division, 100 % compliant with all the required brand standards of Luxury Collection worldwide. Increased by 28 % the hotel’s room night production & the hotels total revenue by 7 % in 2010 and further increased hotel total revenue by 8% in 2011 despite the persistent financial crisis in the region.“…thank you for the Implemented new quality menus and F&B conceptsassistance and personal through out the hotel thus resulting in an increase of the F&Bengagement with the revenues by 12 % in 2010 and delivered a further increaseorganization of the 11th Ball of 18% in the F&B revenues in 2011.of German Economy… Achieved in 2010 a GOP increase of 4 % by implementingDr. Mitko Vassilev a cost effective plan in all hotel P & L centers followed byPresident of the DBIHK an increase by 8% in 2011.
EXPERIENCE General Manager Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel, Starwood Hotels & Resorts Worldwide, Inc. May 2009 – August 2012 (3 years 4 months) SOFIA, BULGARIA Reduced the F&B cost of the hotel by 12 % and the hotel overall payroll cost by 5 % in 2010 followed by a further F&B cost reduction of 5% and hotel payroll reduction of 9% in 2011. Implemented a proper A/R collection strategy and reduced by 22 % the hotel’s A/R ratio in 2010 and by 10% in 2011. In August 2011 hotel has achieved the highest ever score (99% for brand identity, 97% for cleanliness, 85% for product and services, 85% for service culture and delivery, 83% for conditions, 78% for welfare) as part of the Quality Assurance Mystery Audit of Starwood“…thank you for the Improved the quality performance (Guest Satisfactionassistance and personal Index) through the Starwood Preferred Guest program byengagement with the 40 base points for the period 2009 – 2011 (YTD 8.28 VS 2009organization of the 11th Ball 7.88).of German Economy…Dr. Mitko VassilevPresident of the DBIHK
EXPERIENCE General Manager Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel, Starwood Hotels & Resorts Worldwide, Inc. May 2009 – August 2012 (3 years 4 months) SOFIA, BULGARIA Re-positioned the hotel to its rightful status of market leader in the very competitive Sofia hotel market in the middle of an economic crisis within the Balkan region. Launched the hotels Social Media strategy via Facebook, Linkedin, Twitter and created a new hotel website that impacted positively the hotels direct bookings by double digits. Based on the Safety, Health & Fire Audit conducted in November 2011on the behalf of Starwood EAME Division by the Clifton Environmental services Company, the hotel was awarded the Silver Standard Award for second time in a row in the period 2009 – 2011.“…thank you for the Improved by 20 % the enrollment number of the Starwoodassistance and personal Preferred Guests through initiating an innovative staff toengagement with the guest scheme.organization of the 11th Ballof German Economy…Dr. Mitko VassilevPresident of the DBIHK
EXPERIENCE General Manager Grand Serai Hotel Congress & Spa MITSIS Hotel Group May 2008 - May 2009 (1 year 1 month) IOANNINA, GREECE 5 star Deluxe Hotel, 226 rooms & suites, situated in the heart of the city of Ioannina, the capital of theNorth Eastern region of Greece. The flagship hotel of the MITSIS Group ( 21 Hotels all over Greece). Coordinated and managed successfully well ahead of time the opening of 116 rooms & suites, the presidential suite of the hotel, the opening of the additional 7 function rooms, the pool bar. Created and delivered the concepts of the gourmet Italian restaurant, Spa & Wellness center that opened during the autumn of 2008 and were both received with enthusiasm & very good customer support from the local community. Launched the Sales, Marketing & Advertising plans of the hotel for the second part of the year, resulting in both the ARR and the occupancy of the hotel to increase by 10 % and 5 % respectively.
EXPERIENCE General Manager Grand Serai Hotel Congress & Spa MITSIS Hotel Group May 2008 - May 2009 (1 year 1 month) IOANNINA, GREECE Opened new leisure markets for the hotel, especially for the slower summer months, from the markets of Russia, Israel and Cyprus resulting in higher occupancies.
EXPERIENCE General Manager & Project Director of Complex Renovation and Accor Re-branding Ambassador Hotel & Convention Center, Accor Asia Pacific September 2006 - May 2008 (1 year 9 months) BANGKOK, THAILAND A large complex comprising of three 4 star First Class Hotels of 960 rooms and suites spread out in more than 80,000 square meters of commercial space with an extensive Food & Beverage operation including a Royal ballroom for 2500 guests, situated on the prime spot of Sukhumvit Road no.11, a central residential & entertainment area of Bangkok, biggest hotel at the time of AAPC. Managed successfully the first and the second stage of the hotel renovation (September 2006 – May 2008) keeping in line with a budget of US$ 25 million. Despite the very complex projects of renovation, hotel…we were most favorably rebranding and normal hotel operation the hotel managedimpressed by the high quality. to maintain as well as to increase its average yearlyNicholas Zafiropoulos occupancy by 10 % on YTY basis in 2007 and 2008.Amcassador of Greece toThailand
EXPERIENCE General Manager & Project Director of Complex Renovation and Accor Re-branding Ambassador Hotel & Convention Center, Accor Asia Pacific September 2006 - May 2008 (1 year 9 months) BANGKOK, THAILAND YTD in May 2008, the hotel (630 available rooms for sale as the rest of the rooms inventory was closed for renovation) was running with an average occupancy of 85 %, and an average YTD GOP of 50 %.…we were most favorablyimpressed by the high quality.Nicholas ZafiropoulosAmcassador of Greece toThailand
EXPERIENCE General Manager/Pre-opening and post-opening Accor Branding at Novotel Kuala Lumpur City Center Accor Asia Pacific Division September 2004 - August 2006 (2 years) KUALA LUMPUR, MALAYSIA 4 star Business Class, New “Generation” Hotel of Novotel brand in Asia, 291 contemporary rooms and suites, 3 cutting edge concept restaurants & bars. This trendy hotel is situated within short walking distance to the iconic PETRONAS Twin Towers, right in the middle of the financial, commercial, entertainment and shopping district of Kuala Lumpur. Conducted the hotel pre-opening phase (Sep 2004 – Aug 2005) and achieved successful hotel opening ahead of schedule in Sep 2005.
EXPERIENCE General Manager/Pre-opening and post-opening Accor Branding at Novotel Kuala Lumpur City Center Accor Asia Pacific Division September 2004 - August 2006 (2 years) KUALA LUMPUR, MALAYSIA The hotel was nominated by the prestigious Hospitality Asia Platinum Awards 2005/2006 committee for the following awards: a) Best Business Hotel in Kuala Lumpur / Won this award b) Best Hotel Experience c) Best Spa Experience of the Year d) Best Innovative F&B Concept / Won this award e) Best Malay Cuisine Chef / Won this award f) Best Purchasing Department / Won this award
EXPERIENCE General Manager Sofitel Palm Resort Golf & Spa Accor Asia Pacific Division August 2002 - August 2004 (2 years 1 month) JOHOR BAHRU, MALAYSIA 5 star Deluxe Hotel, 330 luxurious rooms and suites, 6 restaurants & bars, adjacent to Sofitel Palm Resort stands the prestigious Palm Resort Golf & Country Club with 3 magnificent 18-hole Championship Golf Courses and the PGA Golf Academy with extensive driving range facilities. Improved the financial results of the hotel in 2003 and 2004 consecutively on YTY basis: the hotel occupancy increased by an extra 10% every year, the hotel revenue increased by 18 % in 2003 and 14 % in 2004. The GOP increased by 16 % in 2003 and 12 % in 2004 on YTY basis. Reduced by 55 % the A/R of the hotel on YTD basis in 2003 and by a further 20 % in 2004.“…thank you for theexcellent work together…”The team of Sofitel Palmresort
EXPERIENCE General Manager Sofitel Palm Resort Golf & Spa Accor Asia Pacific Division August 2002 - August 2004 (2 years 1 month) JOHOR BAHRU, MALAYSIA In 2004, Sofitel Palm Resort managed to achieve the no. 2 quality result amongst all Sofitel hotels in Asia Pacific from the Sofitel Brand Exigence Audit conducted by a Mystery Shopper (LRA Worldwide), scoring a 94.2% compliance rate in accordance with the Global Sofitel Standards. The hotel also achieved for 4 consecutive quarters between 2003 and 2004, the no 1 result in terms of guests’ complimentary letters sent to Accor head office amongst all Sofitel hotels in Asia Pacific.“…thank you for theexcellent work together…”The team of Sofitel Palmresort
EXPERIENCE Resident Manager/Acting GM, ISO QMR Novotel Bangkok on Siam Square Accor Asia Pacific Division December 1999 - August 2002 (2 years 9 months) BANGKOK, THAILAND 4 star Business Class, Flagship property of Novotel brand in Asia, 429 rooms and suites, running an all year round occupancy of 82 %, situated right in the middle of the commercial district of Bangkok, very large F&B operation including Conference & Banqueting, with the most innovative Entertainment & night club concept within the extremely competitive Bangkok market. Responsible for: All hotel Operations as well as the Sales & Marketing Division of the hotel Quality Management Representative of the hotel for ISO 9001:2000. Novotel Bangkok on Siam Square was the 1st hotel worldwide to receive this certification (BVQI Certification).
EXPERIENCE Resident Manager Amari Boulevard Hotel & 2 City Lodge Hotels, Amari Hotels & Resorts August 1997 - December 1999 (2 years 5 months) BANGKOK, THAILAND Three First Class 4 star Hotels, 420 rooms & suites, extensive F&B facilities and large Conference & Banqueting department with an extensive outside catering list of clients from the Thai Royal Palace, majority of embassies in Bangkok, prestigious multinational corporations & VIPs. Resident Manager Amari Coral Beach Resort & Spa Amari Hotels & Resorts December 1995 - July 1997 (1 year 8 months) PHUKET, THAILAND 4 star Deluxe, 280 rooms & suites
EXPERIENCE Food and Beverage Director The Royal Horseguards Thistle Hotel Thistle Hotels November 1993 - December 1995 (2 years 2 months) LONDON, ENGLAND 5 star Deluxe, 410 rooms & suites, multi awarded Food & Beverage outlets, prestigious Conference & Banqueting operation. Conference and Banqueting Manager Mount Royal Thistle Hotel Thistle Hotels June 1991 - October 1993 (2 years 5 months)“…thank you for your LONDON, ENGLANDpersonal most helpful andexcellent attention… 4 star First Class Hotel, 750 rooms & suites, very large & popular Conference & Banqueting operation.Paul UngarDistrict Governor RotaryInternational UK
EXPERIENCE Assistant Front of House Manager ( i/c of reservations) Royal Lankaster Hotel Rank Hotels October 1989 - June 1991 (1 year 9 months) LONDON, ENGLAND 5 star Deluxe, 440 rooms & suites Military Service Greek National Army September 1988 - September 1989 (1 year 1 month) Compulsory obligation for all male Greek citizens at the time. Served proudly my country for 1 year in the North Eastern region of Greece. Night Duty Manager Royal Lankaster Hotel Rank Hotels February 1987 - September 1988 (1 year 8 months) 5 star Deluxe, 440 rooms & suites
LANGUAGES English (Full professional proficiency) French (Full professional proficiency) Greek (Native or bilingual proficiency) Spanish (Limited working proficiency) Thai (Limited working proficiency)EDUCATION Master in Hospitality Management MBA in International Hospitality and Service Industries Management with specialization on Innovation, Marketing and Product Development Glion Institute of Higher Hotel Education, Switzerland Higher Education Diploma of Hospitality and Tourism Management Glion Institute of Higher Hotel Education, Switzerland Certificate, Secretarial course in French Commercial and Secretarial School Montreux, Switzerland Secondary Education First Senior High School Athens
HONORS Sheraton Sofia Hotel Balkan was voted as the Best Starwood Franchised Hotel for Europe, Middle East & Africa for 2011.& AWARDS Awarded in 2011 the Certificate of Special Congressional Recognition of the U.S. House of Representatives for his efforts and support of local community initiatives. Nominated for the Annual Award of the biggest online business publication in Bulgaria in the category Business personality of 2011. Selected by the Board of the Glion Institute of Higher Education as Glion MBA Ambassador Voted as the " Greek personality of the year in ASIA / PACIFIC " in 2005 as per the readers/voters of The Pinnacle of Hospitality trade magazine in Singapore, published by the prestigious World Asia Publishing House. Hosted in 2003 & 2004 with great success, the APGA golf tournaments at Sofitel Palm Resort Golf & Spa. Lead as QMR, the Novotel Bangkok on Siam Square hotel team to be the 1ST Hotel in the world in late 2000 to acquire the prestigious ISO 9001 : 2000 certification through BVQI.
Gerasimos Perdikaris WELL TRAVELLED HOSPITALITY LEADER