SWOT for Competitive Assessment


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SWOT for Competitive Assessment

  1. 1. Organizational Analysis for Identifying Comparative Advantage Gaphor M. Panimbang [email_address] [email_address] March 26-28, 2007
  2. 2. SWOT Analysis <ul><li>a simple framework for generating strategic alternatives from a situation analysis. </li></ul><ul><li>a simple but powerful framework for analyzing your company's Strengths and Weaknesses , and the Opportunities and Threats you face. </li></ul><ul><li>helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. </li></ul>
  3. 3. SWOT Profile S trengths T hreats W eaknesses O pportunities I N T E R N A L E X T E R N A L
  4. 4. SWOT Analysis Internal-External Analysis IE Matrix Analysis Tool SWOT Analysis SWOT Matrix
  5. 5. SWOT Analysis Matrix Strengths Weaknesses Opportunities Threats GOOD NOW Maintain, build, leverage BAD NOW Remedy, stop GOOD FUTURE Prioritize, optimize BAD FUTURE Counter, minimize
  6. 6. INTERNAL EXTERNAL SWOT Analysis Diagram THREATS OPPORTUNITIES WEAKNESSES STRENGTHS <ul><li>What obstacles do you face? </li></ul><ul><li>What is your competition doing? </li></ul><ul><li>Are the required specifications for your job, products or services changing? </li></ul><ul><li>Is changing technology threatening your position? </li></ul><ul><li>Do you have bad debt or cash-flow problems? </li></ul><ul><li>Could any of your weaknesses seriously threaten your business? </li></ul><ul><li>What are the interesting trends you are aware of? </li></ul><ul><li>Where are the good opportunities facing you? </li></ul><ul><li>What should you avoid? </li></ul><ul><li>What could you improve? </li></ul><ul><li>What are people in your are likely to see as weaknesses? </li></ul><ul><li>What advantages does your organization have? </li></ul><ul><li>What do you do better than anyone else? </li></ul><ul><li>What unique or lowest-cost resources do you have access to? </li></ul><ul><li>What do people in your area/locality see as your strengths? </li></ul>
  7. 7. In summary <ul><li>Strengths need to be maintained, built upon or leveraged. </li></ul><ul><li>Weaknesses need to be remedied or stopped. </li></ul><ul><li>Opportunities need to be prioritized and optimized. </li></ul><ul><li>Threats need to be countered or minimized. </li></ul>
  8. 8. SWOT Analysis: Internal Analysis <ul><li>Organizational structure : Does the organizational structure hinder or facilitate a free flow of information? What about client-responsive implementation of activities? </li></ul><ul><li>Planning: Have feasible long- and short-term plans been made, involving staff and community? </li></ul><ul><li>Coordination: How well do different departments of your organization cooperate and coordinate with each other? </li></ul><ul><li>Staffing: Are staff roles clear? Do staff have consistent training and feedback to ensure high performance? </li></ul><ul><li>Supervision: Do all staff meet regularly with a supervisor? Do staff view the supervisor's role as one of guidance, assistance, and support? </li></ul><ul><li>Training: Do you regularly assess training needs of staff? </li></ul><ul><li>Management Information System: Do managers have accurate information on the progress made toward the objectives of the program? </li></ul>MANAGEMENT CAPABILITIES
  9. 9. SWOT Analysis: Internal Analysis <ul><li>Capacity: What is the potential capacity of your program to provide services? Does the current level of activities match this capacity? </li></ul><ul><li>Quality: How can you improve quality of care in your program? What is the level of client satisfaction? </li></ul>PROGRAMMING CAPABILITIES
  10. 10. SWOT Analysis: Internal Analysis <ul><li>Self-financing: What is your current level of self-financing? </li></ul><ul><li>Outside funding sources: What are your current sources of financing? How stable are these sources? </li></ul>FINANCING CAPABILITIES
  11. 11. The SWOT should cover all of the following areas : <ul><li>Internal environment of the institution </li></ul><ul><ul><li>faculty and staff </li></ul></ul><ul><ul><li>classrooms, laboratories and facilities (the learning environment) </li></ul></ul><ul><ul><li>current students </li></ul></ul><ul><ul><li>operating budget </li></ul></ul><ul><ul><li>various committees </li></ul></ul><ul><ul><li>research programs </li></ul></ul><ul><li>External environment of the institution </li></ul><ul><ul><li>prospective employers of graduates </li></ul></ul><ul><ul><li>parents and families of students </li></ul></ul><ul><ul><li>competing colleges </li></ul></ul><ul><ul><li>preparatory high schools </li></ul></ul><ul><ul><li>population demographics </li></ul></ul><ul><ul><li>funding agencies </li></ul></ul>
  12. 12. Situational Analysis for Identifying Comparative Advantage Breakout Workshop Session
  13. 13. STEPS <ul><li>Agreeing on the group’s understanding of “competitiveness” </li></ul><ul><li>Identifying S-W-O-T that concern the competitiveness of a locality </li></ul><ul><li>Analyzing the S-W-O-T through the lens of “competitiveness” in a manner that identifies potential comparative advantages </li></ul>
  14. 14. Instructions <ul><li>Discuss the group’s understanding of “competitiveness.” List ideas that come out and agree on essential points. </li></ul><ul><li>Coming out of the result of the trend analysis (and from previous S-W-O-T exercises), list as many Strengths, Weaknesses, Opportunities and Threats that concern the competitiveness of your locality. Number them. </li></ul>
  15. 15. Instructions… <ul><li>Analyze how the identified Weaknesses impact on the identified Strengths in terms of the competitiveness of your locality. </li></ul><ul><ul><li>Does the Weakness fully negate / cancel out a Strength? (Mark with “X”) </li></ul></ul><ul><ul><li>Does the Weakness affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Weakness, e.g. W2) </li></ul></ul>
  16. 16. Instructions… <ul><li>Analyze how the identified Threats impact on the identified Strengths in terms of the competitiveness of your locality. </li></ul><ul><ul><li>Does the Threat fully negate / cancel out a Strength? (Mark with “X”) </li></ul></ul><ul><ul><li>Does the Threat affect a Strength but nevertheless can still be addressed / remedied? (Mark with “?” and identify the Threat, e.g. T1) </li></ul></ul>
  17. 17. Instructions… <ul><li>Analyze how the identified Opportunities impact on the identified Strengths in terms of the competitiveness of your locality. </li></ul><ul><ul><li>Does the Opportunity clearly enhance a Strength? (Mark with “  ”) </li></ul></ul><ul><ul><li>Does the Opportunity have the possibility of enhancing a Strength but will require considerable effort? (Mark with “?” and identify the Opportunity, e.g. O3) </li></ul></ul><ul><li>Mark Strengths that are unaffected with a “  ” </li></ul>
  18. 18. Analysis <ul><li>Revisit the listing of Strengths: </li></ul><ul><ul><li>Strengths marked with “  ” are the “evident” comparative advantage </li></ul></ul><ul><ul><li>Strengths marked with “?” can still be comparative advantage however the identified factors (W, T or O) still needs to be addressed </li></ul></ul><ul><ul><li>Strengths marked with “ x ” can not be pursued realistically </li></ul></ul>
  19. 19. <ul><li>Thank You and Wassalam !!! </li></ul>