The power of ‘and’
- innovating at Nokia
Petteri Alinikula
Do we have to
choose?
Most Important Innovations ever
1. Weapons
2. Mathematics and number zero
3. Money
4. Printing
5. Free markets and capital...
Most Important Non-Medical Innovations
of the last 25 years
1. The Internet
2. Cell phone
3. Personal computers
4. Fiber o...
Technology innovations
       AND
Product innovations
       AND
Business model innovations
‘Make me smaller’


                                                        Nokia 2110      Nokia 6110    Nokia 8210
     ...
Product innovations




                  First imaging phone   Multimedia
Personalization   with an integrated     comput...
Industry in major transition
• Business environment continues to change with both
  existing and new competitors
• Interne...
Find a solution to a problem
         AND
Find a use for a solution
WIBREE – radio experts and business developers
collaborate
                   Mobile device,
  Sports                     ...
Making sense of what you see
Power consumption in different usage scenarios
                                      Power consumption in different usage ...
Dual approach to future success

              Exploratory
                                                 Nokia
        ...
Fail creatively
      AND
   Get it right
  first time
Success … or creative failure

 Beta culture:
 Learn from it … Jazz
 it up!
                                Research initi...
Work in teams
      AND
  Support geniuses
Collaboration is in our DNA…
The genius of teamwork
Have flashes of inspiration
         AND
Do a lot of hard work
The power of AND….
 • An open mind is the most powerful
   innovation tool
 • Innovation at NRC is not just about what we
...
Xform research to business program
       AND
Extra mile to product development
       AND
Venture, trial, outlicence
Leadership In Innovation
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Leadership In Innovation

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Leadership In Innovation

  1. 1. The power of ‘and’ - innovating at Nokia Petteri Alinikula
  2. 2. Do we have to choose?
  3. 3. Most Important Innovations ever 1. Weapons 2. Mathematics and number zero 3. Money 4. Printing 5. Free markets and capital markets 6. Domestic animals and agriculture 7. Property ownership 8. Limited liability 9. Participatory democracy 10. Anesthetics and surgery Source: BusinessWeek.com
  4. 4. Most Important Non-Medical Innovations of the last 25 years 1. The Internet 2. Cell phone 3. Personal computers 4. Fiber optics 5. E-mail 6. Commercialized GPS 7. Portable computers 8. Memory storage discs 9. Consumer level digital cameras 10. Radio frequency ID tags By CNN.com Sunday, June 19, 2005; Posted: 5:10 p.m. EDT (21:10 GMT)Top 25 non-medical innovation of last 25 years
  5. 5. Technology innovations AND Product innovations AND Business model innovations
  6. 6. ‘Make me smaller’ Nokia 2110 Nokia 6110 Nokia 8210 GSM mobile GSM mobile GSM mobile phone phone phone 1994 1998 1999 236 g 137 g 79 g Mobira Senator Mobira Mobira Cityman Nokia 101 Nokia 8110 Nokia 8810 NMT450 Talkman 900 NMT900 NMT 900 mobile GSM mobile GSM mobile car phone NMT450 hand-held phone phone phone 1982 portable mobile phone 1992 1996 1998 ~10 kg 1984 275 g 151 g 98 g 1987 770 g ~5 kg Power consumption Computing power
  7. 7. Product innovations First imaging phone Multimedia Personalization with an integrated computer, camera, 1993 2007 2001
  8. 8. Industry in major transition • Business environment continues to change with both existing and new competitors • Internet business models have enjoyed huge success – mobile domain is the next battleground for business model innovations • Web 2.0 - community-created content - is the magnet of innovations • New ways of working complement long-term research; based on speed, customer discovery, trial and error, beta, co-creation, open innovation • The next game: human mobility systems of the fused physical and digital world
  9. 9. Find a solution to a problem AND Find a use for a solution
  10. 10. WIBREE – radio experts and business developers collaborate Mobile device, Sports Home electronics watch, laptop Healthcare Games & toys Business
  11. 11. Making sense of what you see
  12. 12. Power consumption in different usage scenarios Power consumption in different usage scenarios 1400 Power consumption (mW) 1200 1000 800 600 400 200 0 Browsing 3G call MP3 Idle (downloading / reading)
  13. 13. Dual approach to future success Exploratory Nokia systems tomorrow research Emerging Rich interaction Business Nokia Existing Core technology today breakthroughs Existing Emerging Technology
  14. 14. Fail creatively AND Get it right first time
  15. 15. Success … or creative failure Beta culture: Learn from it … Jazz it up! Research initiatives in 1990´s • Digital audio broadcasting DAB • Network-based mobile positioning • All-optical Broadband Access network
  16. 16. Work in teams AND Support geniuses
  17. 17. Collaboration is in our DNA…
  18. 18. The genius of teamwork
  19. 19. Have flashes of inspiration AND Do a lot of hard work
  20. 20. The power of AND…. • An open mind is the most powerful innovation tool • Innovation at NRC is not just about what we do, but how we do it • There’s no recipe for creativity – you have to take a lot of different approaches, and some of these will even be contradictory! • Creativity doesn’t end with the great idea. To make technology work, it has to get into people’s hands…..
  21. 21. Xform research to business program AND Extra mile to product development AND Venture, trial, outlicence
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