Flash Mobile Social Pikkle

Slide 3: Matthew Bellows GM Floodgate matthew@floodg.com David ‘DC’ Collier CEO, Pikkle KK dc@pikkle.com

Slide 4: Innovation target In-game Connectivity Out-of-game

Slide 5: In-game!

Slide 6: Flitzer (Handygames) Keep your streaker away  from the cops during the World Cup matches Moves like:  Pompon-Chick, Tail-Wag, Goalpost-Sucker

Slide 7: demo Nice Lil Puzzle Games Slyder (Mobliss/Sandlot Games)   Tower Bloxx (DChoc)  Monkey Pole Climb (Paul Carruthers)

Slide 8: demo Planet For You by Capcom Very accessible RPG   3D “globe” to get between different parts of the game  Then battle monsters

Slide 9: Horror Games Resident Evil: the Missions  (Capcom) 100 short timed missions.  Unlockable characters. Alone: The Horror Begins  (Centerscore)  Darkest Fear I & II (Rovio) Darkest Fear movie

Slide 10: Hudson : emoji puzzle Create “word chains”, but  using graphic symbols.  Computer says: animaL Ends in “L”. So you can say:  Lamp But, you have to find the  picture for “Lamp”

Slide 11: Spinblocks 360 (Centerscore) Will be released with a level editor too 

Slide 12: Extensible games

Slide 13: Level Editors for Mobile Games Pixeline Zoo  Push the hay into the hippo’s  mouth & level editor Pinball Factory (Airborne)  Import and image, place the  bumpers, and upload Mile High Pinball (N-Gage)  80 Screens of adventure  pinball 2 Player bluetooth, web based  high scores, level editor. QuickTime™ and a Sorenson Video 3 decompressor are needed to see this picture.

Slide 14: Episodic Games/Series Fantasy Warrior II Good & Evil  (DChoc) Ancient Ruins 1 to 4 (Handy Games)  Era of Eidolon (WataGame)  QuickTime™ and a YUV420 codec decompressor are needed to see this picture.

Slide 15: SmartPhone and Palm

Slide 16: Smartphone/Palm Mobile Games ATLANTIS Redux Bundle  (Tetraedge) 15 meg game! $14.95 on  Symbian or MS Smartphone !PyroManiA! (WildGamer)   Battlecake (Herocraft/HiTech) Grab a cake and attack! 

Slide 17: Connected!

Slide 18: Multiplayer/Networked Car Racing Asphalt Urban GT  Multiplayer (Gameloft) Need for Speed  Underground (EA) Everything we asked for…  Networked, multiplayer, etc.  Better performance than  imaginable only 2 years ago Limitations of the medium  QuickTime™ and a YUV420 codec decompressor are needed to see this picture.

Slide 19: Puzzle-Bobble Online by Taito “Battle” type Real-time  puzzle-bobbling!  After the battle you can send “one-key” taunts to the other side. Very polite ones… (C)TAITO CORP.1994,2006

Slide 20: Pet Trap by Mikoishi Uses a game mechanic that  works well for head-to-head realtime gaming: the ”pipe dreams” slow water mechanic... Flow:  Create a unique gamer tag  Enter the global game lobby  and challenge players Play head2head with someone  in the next room or the otherside of the world Track global leader boards,  download new levels and rate the games

Slide 21: Pet Shop (Floodgate) In-game locations synched to  player locations for LBS phones  Unlocked pets, awards and items downloaded from the network  Talent show competitions between pets in your town, city, state and country

Slide 22: Path of a Warrior by Gamevil RPG with really deep offline  standalone, and online battle against other players.  $10/month flat rate “all you can play” – the right price for young people  (compares to normal $3 per DL or $25 flat rate)  Finally a business motivation for developers to make multiplayer games!

Slide 23: IMO by Com2Us Massively multiplayer Korean  epic.  Like Online games, it enables Hack&Slash format so that it will be accessible to not only Mobile RPG users but also Online game users  Mobile Fantasy World

Slide 24: PC and Mobile FMC fixed-to-mobile convergence

Slide 25: Mobile/PC Cross Platform Star Wars Battlefront (Mikoishi)  Conspiracy Corporate Warfare (Evil  Machines)  Ragnarok (SkyZone)  Hinter Wars (Activate/Nokia) QuickTime™ and a Microsoft Video 1 decompressor are needed to see this picture.

Slide 26: The Sims2 (EA) More hardcore RPG’ing   Amazing web integration  Just not as fun as the N-Gage version…

Slide 27: Out of Game experience

Slide 28: DuoGate from KDDI DuoGate = two entries: access  from both the PC and the mobile phone. Super sticky user-generated  content: DuoMail, DuoBlog, DuoAddress, DuoSnap, DuoMusic This year number portability hits  japan. “one-way” content has no stickiness  with users – you can get the same games on any carrier. But if the user has their own data on  the system, they are less likely to switch carriers. http://snap.duogate.jp/field/

Slide 29: MoSoSo mobile social software v aka SNS social networking apps

Slide 30: Vodafone SNS “V-Town” A mobile community  announced by Vodafone Japan.

Slide 31: Mobile Game Town SNS and game community  Get points by signing up for  other commercial sites! Spend points decking out  your character

Slide 32: Gocco by Index Japan’s largest mobile SNS   240,000 users  Create a personal “card” and then exchange it with your friends  Friend list, diary, blog tools  http://www.gocco.jp/ NEW NEW

Slide 33: Getting started with MoSoSo DodgeBall (google)   Rabble (ex moviso guys)  PeepsNation

Slide 34: Personal home-pages #1 site: Mahou no Island  (Magic Island) Also Forest-Page:  100M page views/month   55K new users register month  67% are late teens (16-19)

Slide 35: Avatars

Slide 36: Jamango Island by U-F-T A virtual island with real people and  virtual characters Access from WAP, J2ME, PC  Toro, surfer. Lola, student. Crash,  rock-club owner. Nora, stripper! These “lead characters” interact  with real users in the world, and even keep their own diaries. http://jamango.com/ 

Slide 37: Avatar Studio + games by G-Mode One central “avatar buy and  sell parts” appli  You can then use the same avatar in many different online games.

Slide 38: Messaging

Slide 39: Mini-Lovey by GameVil (Korea) Tamagochi which lays eggs  After you raise one character to full size,  it lays an egg that you can send to your friend (in order to do sort of super distribution). When you send the egg to your friend,  somebody has to pay for it, which can be you or the person who wants to receive it. If you decide to pay, a premium SMS is  sent to the other user. And when the other user downloads the game, the payment is charged to you.

Slide 40: demo Deco-mail Docomo’s hit platform this  year. html email platform that has  created a new messaging business Contrast this with the failure of  MMS… Copyright(c)1998-2006 by KF STUDIO.All rights Reserved.

Slide 41: Hello Messenger by KDDI “push-to-talk” VOIP goes to the next  level Up to 5 folks can chat with  Avatar  Voice  Text (including emoji)  and Pictures!  It also has the Push-To-Talk, walkie-  talkie style communication service. KDDI claims: their service is superior  because of the ability to communication via voice, text and images (photos) altogher Targeted at high-school female  students, who are considered heavy text message users. ©Yamashita Kohei/mountain mountain

Slide 42: Emotion Mail Your phone reads your incoming mail and  based on the content the characters expression changes.  Character shows on the outside mini-LCD so you don’t even have to open the phone!

Slide 43: Real-related

Slide 44: Fantasy Sports Apps Mobile League Sports Network Sports Picks (Dchoc)  Danger & T-Mob DK  ESPN built a whole MVNO on fantasy sports

Slide 45: The Shroud (Hardcore 3D) GPS RPG & International Farmer’s League  Add movie

Slide 46: LBS Games Yes, they still exist!   Journey/Journey II (Mopius) RealReplay coming?  Swordfishing from Blister  Entertainment

Slide 47: IdolMaster / Namco Rockstar sim: you’re a TV show  producer managing a star’s career. Board-game type progression  helps you pick up different skills for the character Take shots in game in the  arcade, then use them as screensavers on your phone

Slide 48: Konami: Beat-Mania Customize on the phone, play in the  arcade Based on your arcade points, you  can then access the same from the phone and change the in-game arcade experience Creates a hierarchy between  players, cos you can see things in the other players game you haven’t managed to get yet – kind of like avatar items, but in-game

Slide 49: Music ID and Purchasing Shazam/Cingular MusicID   Integrated identification and purchase (tone, image, MP3)

Slide 50: Lets Get Our Driving License! By Asobism If getting a driving license in  the real world was this easy!

Slide 51: Google Mobile Suite of apps   WAP & J2ME Search, SMS queries, Froogle shopping, maps and directions  All without the carriers!

Slide 52: Advertising

Slide 53: Advergaming Continues… Coke, Range Rover Mobile  Games (Blue Sphere)  Agencies setting up mobile groups and selling product placement in games  Dovetails with increased interest in search and mobile search  Mobile TV ads on Sprint

Slide 54: demo AgaGame ( www.agagame.jp ) High-quality java games for  Free!!  Advertising “points” model.  When the game launches, you get a choice of two ads. You have to click through and go to one of the destination sites, check that ad, and only then can you get “points” to continue the game.

Slide 55: mobile payment systems: Felica++ The internet is not the only network… - Natsuno Takeshi

Slide 56: DoCoMo iD credit card Docomo has launched their own credit card.  High-end branded status image.  Use your phone (with Felica), or the normal plastic  card, on the same account iD = “i” as in i-mode 

Slide 57: Keitai-Coin by KLab Now you can pay users to play your games!  http://kcoin.jp/pc/index.html  Users get points for looking at ads, signing up  their friends etc. Partner companies (eg an advertiser) signs up  with the kcoin service to allow them to PAY users CASH to look at their ads. The points are sent to the users phone as Edy  e-money, so they can immediately use it, or cash it in.

Slide 58: Town Pocket: Felica Promotion In-store pods you touch with your  phone Collect ‘em all   http://www.urahara.org/townpocket/top.html 

Slide 59: Toru Ｃ a Next generation Felica!  For example, when a user  buys a CD at a store using DoCoMo's \"Osaifu-Keitai\" mobile phone with wallet functionality, they can wave their DoCoMo phone in front of a reader/writer to receive information about the CD, the artist, any promotional coupons offered by the artist's recording label, and more.

Slide 60: demo M-commerce: GirlsWalker Japan’s leading mobile commerce site  9M registered members buying stuff on a  daily basis! Secret of their success: very small target  of high-spenders

Slide 61: The US approach to m-commerce (sounds of crickets chirping)

Slide 62: Media

Slide 63: demo Phone UI take-over Customize everything inside and  outside the phone, down to the whole application menu! The hidden “drama menu” easter  eggs!

Slide 64: LISMO from KDDI KDDI launched LISMO, their  mobile music service. Social Merchandising  Includes “uta-tomo”: social  based music search: find out who else likes this song,  visit their personal page, leave comments, … “Location-based” music  search: What is the most played song in  this street? Toshiba phone has a 4GB HD,  just like the iPod nano.

Slide 65: Using da hardware

Slide 66: Camera Games!! Kick Real (Siemens)   Devil Darts  Photo Aquarium (Mobcast/KDDI America)  ARTennis (mobile ping pong)

Slide 67: SuperStar by AreaCode Sticker-based street game designed for the city of Tokyo. Ran in  conjunction with Ubicomp 2005. Players collect Puri-Kura stickers using their cellphone cameras and  Mobot image recognition software When you collect a sticker you form a link to that player – from now  on whenever she scores points, you do too, and vice versa Online flash app allows you to explore your superstar network 

Slide 68: Relax to Win Mobile (Vyro Games) Galvanic Skin Response  bluetoothed to your mobile to control a dragon on a racetrack.  Due out in 2006. If it makes it, we can all die happy.

Slide 69: Innovative merchandising

Slide 71: “Girl Games” Metrogirl (Dchoc)  jokes, minigames, “rescue me!”  SMS Girls Night Out Solitaire (Limelife)  Word Heaven (Limelife)  Supermodel-Milano (Watagame)  Are the bots women too?  Ibiza Party Sim (THQ)  Love Triangle Dating Challenge  (Long Tail/ Gameloft)

Slide 72: Hudson: Suppli Time! Quiz game about how to  stay beautiful.  Take your supplements!

Slide 73: Sega: Mushi King & Love’n’Berry Card scanning battling for boys’n’girls! 

Slide 74: And Girl Games for Guys Bikini Machine (Blue Sphere)  Sexy Poker 2006 (Gameloft)  Leisure Suit Larry (VUG)  College Girls  Playboy on AMPD  Hot Secretary (Bling Games)  Cherrysauce et al (moantones)  Glu’s Wet Hot Waterslide??  ….  QuickTime™ and a YUV420 codec decompressor are needed to see this picture.

Slide 75: Mini Game Collections Three Stooges: Makin’ Dough (Big  Blue Bubble/Kayak) Homies Dominos ‘n Dice  (Starwave/Humagade) California Games (Mforma)  Gorillaz Mobile Game (Real  Networks)

Slide 77: Flash games Baka-ge (Cybird) Nose-hair  game  LogJam by BlueSkyNorth Game trailers:  Naruto 

Slide 78: SkillJam by AirMedia A store-front within the  service.  New games are added without going thru the long test cycle…

Slide 79: CharaJam by Pikkle Flash game portal  Community and merchandising  around the games! Featuring a consistent character  that you customize Integrated with screensavers,  messaging and other content using the same characters. Visual high-score pyramid where  you can see your competitors Now looking for Flash games to  distribute in Japan!

Slide 80: Cascada Mobile In-Game P2P  Recommendation  Client-server infrastructure with SMS for intra-client communication

Slide 81: It’s a carrier’s world! Games are just one “Data Service”

Slide 82: The carriers World games communication

Slide 83: Fartbox (Morpheme) Play farty tunes, send them to your friends  (3650 version only), play Brown Alert and make sure you're not the one to 'follow through'. Use the timer to set your phone to blow off random poots in polite company.

Slide 84: Innovate more! So we can include your game next year!

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