For example, when a user buys a CD at a store using DoCoMo's "Osaifu-Keitai" mobile phone with wallet functionality, they can wave their DoCoMo phone in front of a reader/writer to receive information about the CD, the artist, any promotional coupons offered by the artist's recording label, and more.
Play farty tunes, send them to your friends (3650 version only), play Brown Alert and make sure you're not the one to 'follow through'. Use the timer to set your phone to blow off random poots in polite company.
Innovate more! So we can include your game next year!