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Perl 100602 opm

Perl 100602 opm






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    Perl 100602 opm Perl 100602 opm Presentation Transcript

    • 1 _ Framework project One Planet Mobility European Cities Towards a new model of mobility...
      • Framework project:
      • WWF UK / One Planet Mobility programme
      1.1_Promoters One planet innovation One planet city planning One planet education Green structure
      • Malmö project:
      • WWF Sweden;
      • Strategic Design Scenarios
      • K3 University of Malmö
    • 1.2_Context and general problem
      • Dominance of car: Noise, pollution, CO2
      • Good practice is not mainstreamed
      • Little understanding of the environmental consequences of different policies
      • Complex social and political systems locked in status quo
    • 1.3_Framework project: objectives
      • Medium-short term:
      • Development of a strong community of practice
      • Shares and transfers knowledge, experience and competences;
      • Inspire and assist other cities across Europe to mainstream a new model of sustainable urban mobility;
      • Implement roadmaps developed using multi stakeholder engagement methods during the OPM cities project;
      • Long terms:
      • By 2050 European cities have implemented a new model of sustainable mobility compatible with overall targets in the EU of 90 to 95% emissions reductions.
      • By 2020, partner cities’ carbon emissions stemming from personal mobility are reduced by more than 20 %
    • 1.4_Framework project: visions and strategic points
      • Push policies
      • Car traffic restrictions
      • City toll
      • Reduce available lanes
      • Parking fees
      • Speed limits
      • Pull policies
      • Better public transport
      • Safe space for cycling and walking
      • Prioritisation of bicycles
      • Bicycle racks
      • Land use policies
      • Compact cities
      • Polycentric cities
      • Avoid urban sprawl
      • No out-of-town retailers
      • Mixed use neighbourhoods
      Vision: synergies between push, pull and land use policies + participation + communication...
    • 1.5_Framework project: local projects list 5 European partner cities provide leadership, commitment and capacity for driving long-term systemic change towards a new sustainable model of urban mobility through the development of a strong community of practice Barcelona Freiburg Malmö Sofia Lille
    • 1.5.1 _ Local project 1 Malmö creative stakeholder engagement process...
    • 1.6 Framework project: actions Co-evolution towards systemic change... Systemic change towards sustainable urban mobility CULTURAL CHANGE : De-acceleration, bicycle is the status symbol, less mobility is aspirational INNOVATION: Spur socio-technical innovation and experimentation (prototyping) for systemic transformation in mobility POLITICAL LEADERSHIP : Start systemic transformation with push, pull and land use policies Time
    • 1.6.1_Assement tool
      • REAP = Resource and Energy Accounting Programme
      • Calculates environmental pressures of people’s consumption activities
      • Provides data at national, regional and local level
      • Creates scenarios to evaluate the impact of policies
    • 1.6.2_Website and digital platform
      • WWF will host a specific OPM web platform to share progress and experiences between partners cities
      • OPM Malmö Design Exercice is documented on SEP...
    • 1.6.3_Communication Initial UK One Planet Mobility process report
    • 1.7_Framework project: comments A large international framework programme...
    • 1.7.1_Timeline 2007 2012 2008 2009 2011 2010 Initial OPM UK programme REAP tool local developments... Involvment of the 5 first OPM cities... Pilot creative engagement process in Malmö... Creative engagement Barcelona… Creative engagement Lille… REAP scenarios all five cities
    • 1.7.2_Assessment
      • Certain difficulties to
      • address the systemic level beyond local measures;
      • address cultural issues beyond infrastructure development;
      • find collaboration basis between cities with different level of sustainable mobility levels;
      • Successes in:
      • initial involvement of the cities at higher political level and in funding part of the OPM programme;
      • scenario-based approaches to integrate and assess local measures;
      • design-based approaches in Malmö in particular to connect with users, to stimulate strategic conversation and to foster large scale engagement
    • 2 _ Local Project Malmö creative stakeholder engagement process...
    • 2.1.1_ Malmö _ Context
      • Leading city in terms of sustainability (sust. neighbourhood, bike lanes, public transports...);
      • Look for next steps towards cultural changes and beyond cutting hedge infrastructures...
    • 2.1.2_ Malmö _ Objectives Engage sustainable mobility stakeholders and citizens through a creative participative scenario building process...
    • 2.1.3_ Malmö _ Visions and strategy
    • 2.1.4_ Malmö _ Activities and results Ethnographic-like approach of family mobility Construction of stimulation scenarios Stakeholder engagement workshop larger engagement process at citizen level (in progress)
    • 3 _ Design roles
      • Focus deeply on users living patterns;
      • Building scenarios based on a mush-up of projects ideas;
      • Design stakeholders engagement process.
    • 3.1_Design tools 1 Families mobility patterns investigation through user-centred design tools such as shadowing, mapping, mobility games, dairies, postcards, mood-boards, ideal city mock-up... Reconnect policy makers / poiticians with real users (instead of numbers)
    • 3.1_Design tools 2 Mobility scenarios based on a mush-up of new sustainable solutions from K3 MAH students co-designed with WWF and SDS...
    • 3.1_Design tools 3 Creative workshop to involve mobility stakeholders, let them appropriate the scenarios and reformulate them to fit the local context