1 _ Framework project One Planet Mobility European Cities Towards a new model of mobility...
WWF UK / One Planet Mobility programme
1.1_Promoters One planet innovation One planet city planning One planet education Green structure
Strategic Design Scenarios
K3 University of Malmö
1.2_Context and general problem
Dominance of car: Noise, pollution, CO2
Good practice is not mainstreamed
Little understanding of the environmental consequences of different policies
Complex social and political systems locked in status quo
1.3_Framework project: objectives
Development of a strong community of practice
Shares and transfers knowledge, experience and competences;
Inspire and assist other cities across Europe to mainstream a new model of sustainable urban mobility;
Implement roadmaps developed using multi stakeholder engagement methods during the OPM cities project;
By 2050 European cities have implemented a new model of sustainable mobility compatible with overall targets in the EU of 90 to 95% emissions reductions.
By 2020, partner cities’ carbon emissions stemming from personal mobility are reduced by more than 20 %
1.4_Framework project: visions and strategic points
Car traffic restrictions
Reduce available lanes
Better public transport
Safe space for cycling and walking
Prioritisation of bicycles
Land use policies
Avoid urban sprawl
No out-of-town retailers
Mixed use neighbourhoods
Vision: synergies between push, pull and land use policies + participation + communication...
1.5_Framework project: local projects list 5 European partner cities provide leadership, commitment and capacity for driving long-term systemic change towards a new sustainable model of urban mobility through the development of a strong community of practice Barcelona Freiburg Malmö Sofia Lille
1.5.1 _ Local project 1 Malmö creative stakeholder engagement process...
1.6 Framework project: actions Co-evolution towards systemic change... Systemic change towards sustainable urban mobility CULTURAL CHANGE : De-acceleration, bicycle is the status symbol, less mobility is aspirational INNOVATION: Spur socio-technical innovation and experimentation (prototyping) for systemic transformation in mobility POLITICAL LEADERSHIP : Start systemic transformation with push, pull and land use policies Time
REAP = Resource and Energy Accounting Programme
Calculates environmental pressures of people’s consumption activities
Provides data at national, regional and local level
Creates scenarios to evaluate the impact of policies
1.6.2_Website and digital platform
WWF will host a specific OPM web platform to share progress and experiences between partners cities
OPM Malmö Design Exercice is documented on SEP...
1.6.3_Communication Initial UK One Planet Mobility process report
1.7_Framework project: comments A large international framework programme...
1.7.1_Timeline 2007 2012 2008 2009 2011 2010 Initial OPM UK programme REAP tool local developments... Involvment of the 5 first OPM cities... Pilot creative engagement process in Malmö... Creative engagement Barcelona… Creative engagement Lille… REAP scenarios all five cities
Certain difficulties to
address the systemic level beyond local measures;
address cultural issues beyond infrastructure development;
find collaboration basis between cities with different level of sustainable mobility levels;
initial involvement of the cities at higher political level and in funding part of the OPM programme;
scenario-based approaches to integrate and assess local measures;
design-based approaches in Malmö in particular to connect with users, to stimulate strategic conversation and to foster large scale engagement
2 _ Local Project Malmö creative stakeholder engagement process...
2.1.1_ Malmö _ Context
Leading city in terms of sustainability (sust. neighbourhood, bike lanes, public transports...);
Look for next steps towards cultural changes and beyond cutting hedge infrastructures...
2.1.2_ Malmö _ Objectives Engage sustainable mobility stakeholders and citizens through a creative participative scenario building process...
2.1.3_ Malmö _ Visions and strategy
2.1.4_ Malmö _ Activities and results Ethnographic-like approach of family mobility Construction of stimulation scenarios Stakeholder engagement workshop larger engagement process at citizen level (in progress)
3 _ Design roles
Focus deeply on users living patterns;
Building scenarios based on a mush-up of projects ideas;
Design stakeholders engagement process.
3.1_Design tools 1 Families mobility patterns investigation through user-centred design tools such as shadowing, mapping, mobility games, dairies, postcards, mood-boards, ideal city mock-up... Reconnect policy makers / poiticians with real users (instead of numbers)
3.1_Design tools 2 Mobility scenarios based on a mush-up of new sustainable solutions from K3 MAH students co-designed with WWF and SDS...
3.1_Design tools 3 Creative workshop to involve mobility stakeholders, let them appropriate the scenarios and reformulate them to fit the local context