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Title: Design and Management of Brand Identity, With an Action Research in Turkish Fashion Industry.
By: Göze Sencer.
Published in: October 2004
All Rights Reserved
The new marketing perspective in this work is with a frame of reference of emotion concepts and Mood Consumption.
All the proposed designs in this work are considered as physiological, sociological, psychological, ideological experiences of the brand identity similar to Jordan’s four-pleasure framework.
This is both a Dissertation Submitted to the Graduate School in Partial Fulfillment of the Requirements for the Degree of Master of Industrial Design
The Redesign of the Brand Identity, including theory, positioning and redesigns of the brand identity elements of the brand Jimmy Key.