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Census Social Media: Part 2

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A presentation for program managers and data experts at the U.S. Census Bureau. Focus on the Census engagement and federal compliant tools and Terms of Service for free social media tools available to …

A presentation for program managers and data experts at the U.S. Census Bureau. Focus on the Census engagement and federal compliant tools and Terms of Service for free social media tools available to agencies.

Published in: Technology, Business

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  • People have chosen the most popular ones
  • Other = combination of FB and youtube. 1 person said apps were blocked but the majroity said there weren’t any issues
  • This is what people perceived……… Other – people didn’t specify
  • There is verbal support but action is limited
  • Caring about it
  • News are tracking agency information
  • Appropriate use – social media guidelinesSave $ - this is new yellow pages – where people are coming for info, saves on phone calls, sharing info in user-friendly formatsocial media campaigns can cost very little, internal collaboration / wikipedia and knowledge sharing, conencting your team, good for morale, teaches people new skills and helps you recruit and retain younger people
  • Look at tweets and twitter streamsocial media page - http://www.census.gov/aboutus/social_media.htmlgood information, all one 1 page (compare to nasa page at http://www.nasa.gov/connect/)could use more verbsnice disclaimer on bottomtop banners look weird, too much text thatfocal point?
  • TAMMI SLIDELater – include slide on census vs. uscensusbureau – show them – check social names – do it liveOn knowem.comMOVE IT HERE
  • census vs. uscensusbureau – show them – check social names – do it liveOn knowem.com
  • possible to have coherent and strong voice with training
  • Social media dashboard
  • Social media dashboard
  • Social media dashboard - Measuredvoice
  • http://www.youtube.com/watch?v=NXpYVTnyCjU
  • Social media dashboard
  • Apps. Gov, WMU, challenge.gov, apps.gov NOW
  • https://www.apps.gov/cloud/cloud/category_home.do?&c=SA
  • Social media tools, 508 compliant + FISMA compliant, free
  • TAMMIFree, guidance, hosting, tons of examples, interactive – help business side of the agency, managing data
  • 107+ challenges and 36 agencies
  • Free, guidance, hosting, tons of examples, interactive
  • July 21 - national cancer institute - Using Public Data for Cancer Prevention and Control (http://challenge.gov/challenges/208) - develop software apps that use data to promote healthy behaviors, early detection, early detection
  • Occupational Employment Statistics Challenge - Develop data visualizations that can help people plan their education, explore a career change, know what to expect in a new town, or negotiate pay and benefits.
  • JONhttp://www.usa.gov/webcontent/wmu/schedule/
  • http://www.census.gov/acs/www/about_the_survey/american_community_survey/
  • we don’t have any data visualziation tools but here are some tip
  • http://www.good.is
  • Context – comparing info to make it more personal + interesting - comparison
  • Gallery of Data Visualization 
  • We lack
  • timing for core audience – post during the spikes, are people doing the thing that you want them to do
  • Monitoring data is only valuable if metrics relevant to a company are being tracked, analyzed, then applied to improving a Social Media Marketing (SMM) strategy. metrics - strategy - output (in a circle)
  • Jay Baer's Social Media Metrics Sequence
  • What Are The Best Social Media Monitoring Tools? - http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
  • There are more than a dozen tools – find one that works for youhttp://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
  • Social media metrics may be free but you can spend a LOT of time looking at them – too much. Know what you’re looking for BEFORE you collect
  • Bring connectivity, connectyour world to the customers – social media does this – you just need these 3 pieces
  • All sociaol media is a way for you to have conversations and share information with people, and for them to be able to reach you.
  • In the end, I hope you find just as much to like about social media as we do
  • http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/What Are The Best Social Media Monitoring Tools? 
  • Transcript

    • 1. U.S. Census and Social Media
      8/2/2011
      1
      Office of Citizen Services and Innovative Technologies
      Center for Excellence in Digital GovernmentEngagement and Outreach Team
      Part 2: Census Engagement
    • 2. Agenda
      9:00-9:10   Introduce Topic and Speakers (Rick Denby)
      9:10-9:50   Demographic Internet Staff (Census)
      9:50- 10     Break
      10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration)
      10:50 - 11:00 Break
      11:00 -11:20 Social Media Part 2: Engage (CEDG)
      11:20-12:05 Brainstorming Sessions / Breakout (CEDG)
      12:05 Wrap-up and adjourn (CEDG)
      2
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 3. We are
      Jonathan Rubin
      (@jonathan_rubin
       Tammi Marcoullier
      (@TammiM)
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      3
    • 4. Agenda
      1. Results of Social Media survey
      2. Take a look at your pages / feeds
      3. Census issues:
      • Coordinating social media
      • 5. Social media tools that you might like
      • 6. Data visualization – depends on tools,
      4. Metrics
      4
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 7. Agenda
      1. Results of Social Media survey
      5
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 8. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      6
    • 9. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      7
    • 10. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      8
    • 11. 8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 12. 8/2/2011
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      There is verbal support but action is limited [4]
    • 13. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      11
    • 14. Other Questions
      How other gov agencies are using it and how well it's worked for them
      How to use social media to get information to our data users
      Why do people feel the obsessive need to know all about useless information?
      How can / will it improve visibility of the programs SAIPE and SAHIE
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      12
    • 15. Other Questions
      Appropriate use in the office
      Why should I care about social media
      How can we use it to interact with our data product users and customers?
      I understand how SM can stimulate conversation / interaction, but how has it helped to reduce agency / org costs (in terms of time/resources)? 
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      13
    • 16. Agenda
      1. Results of Social Media survey
      2. Take a look at your Twitter feed
      14
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 17. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      15
    • 18. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      16
    • 19. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      17
    • 20. Let’s Open Up a Twitterfall
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      18
    • 21. Agenda
      1. Results of Social Media survey
      2. Take a look at your pages / feeds
      3. Census issues:
      • Coordinating social media
      • 22. Social media tools that you might like
      • 23. Data visualization
      4. Metrics
      19
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 24. Who Owns Your Social Media?
      Marketing?
      IT?
      Corporate Communications?
      Social Media Team?
      Management?
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      20
    • 25. Two Ways to Divide Work
      8/2/2011
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      21
      Centralized
      Decentralized
    • 26. Centralized
      What it is: 1 person social media department  
      • Singular control of social media account
      Where you see it: Common in orgs new to social media / skeptical
      Pro: Managing message is easy
      Con: Engaging real time with audience very difficult (especially if international)
      • Voice can be one dimensional and has limited expertise
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      22
    • 27. Decentralized
      What it is: Small close-knit group handles social media accounts
      • Given wide latitude to deal with questions
      Where you see it: Media savvy orgs
      Pro: Varied experience and connect on multiple levels
      • Best model to create relationships and answer questions
      Con: Requires more coordination + resources
      8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 28. Hybrid
      8/2/2011
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    • 29. Hybrid
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    • 30. Measured Voice
      8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 31. Hootsuite Live Demo
      8/2/2011
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    • 32. Which is More Important?
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      28
      Controlled message
      Customer responsiveness
      vs.
    • 33. Agenda
      Results of Social Media survey
      Take a look at your pages / feeds
      Census issues:
      • Coordinating social media
      • 34. Social media tools that you might like
      • 35. Data visualization
      Metrics
      29
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 36. 8/2/2011
      Office of Citizen Services and Innovative Technologies
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      Terms of service signed with:
      Search tools
      Blogs
      Bookmarking
      Document sharing
      Multimedia
    • 37. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      31
    • 38. 8/2/2011
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    • 39. 8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 40. Challenge.gov
      8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 41. Using Public Data for Cancer Prevention and Control
      8/2/2011
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      35
      Challenge.gov
    • 42. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      36
      Challenge.gov
      Occupational Employment Statistics Challenge
    • 43. Web Manager University
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      37
      • Practical + affordable training
      • 44. Open to federal, state, or local employees
      • 45. Courses + Webinars
      • 46. New Media Talks (free)
      • 47. Annual Conference
      • 48. http://www.usa.gov/webcontent/wmu/schedule/
    • 8/2/2011
      Office of Citizen Services and Innovative Technologies
      38
    • 49. Agenda
      Results of Social Media survey
      Take a look at your pages / feeds
      Census issues:
      • Coordinating social media
      • 50. Social media tools that you might like
      • 51. Data visualization
      Metrics
      39
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 52. Off To a Good Start
      Many Eyes
      Google Public Data Explorer
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      40
    • 53. Good Magazine
      8/2/2011
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    • 54. 8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 55. Challenge!!!
      8/2/2011
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    • 56. 8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 57. Data.gov
      8/2/2011
      Office of Citizen Services and Innovative Technologies
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    • 58. Resources
      Data Visualization Challenge - http://datavizchallenge.org/
      The Best and Worst of Statistical Graphics - http://www.datavis.ca/gallery/
      Improving Visualization http://www.improving-visualisation.org/
      Open Knowledge Foundation http://okfn.org
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      46
    • 59. Agenda
      Results of Social Media survey
      Take a look at your pages / feeds
      Census issues:
      • Coordinating social media
      • 60. Social media tools that you might like
      • 61. Data visualization
      Metrics
      47
      Office of Citizen Services and Innovative Technologies
      8/2/2011
    • 62. You Can’t Manage What You Can’t Measure
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      48
    • 63. Is This Stuff Working?
      52% of surveyed didn’t know how to measure Social Media effectiveness Source: The CMO Site, 2010
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      49
    • 64. Old Metrics
      Hits
      Page Views
      “Touchpoints”
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      50
      New Metrics
      vs
    • 68. Remember:
      Don’t ask “What’s the right metric?”
      Ask “What’s the right metric for us and this project?”
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      51
    • 69. Possible Social Media Measurement
      Visitors and sources of traffic
      Network size (followers, fans, members)
      Quantity of commentary about brand or product (sentiment analysis)
      When do people visit your site
      Where are they coming from?
      What are they looking for?
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      52
    • 70. Metrics Need to be USED, Not Just Collected
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      53
    • 71. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      54
    • 72. April 2011 Survey to 150 Socmed Professionals:
      54% spend <$100 a month on metrics tools
      60% are OK with current tool
      48% would be “very disappointed” if no Twitter
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      55
    • 73. Which Tool to Monitor Twitter?
      26% Desktop client (Tweetdeck)
      23% Mobile app (SocialScope, Tweetie)
      12% Scheduling tool (Hootsuite, CoTweet)
      12% Analytics tool (Klout, TwitterCounter)
      15% Web-based client (Brizzly, Ginx)
      4% Auto-follow tool (TwitterMass, Twollow)
      6% Notification tools (Qwitter, Social Oomph)
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      56
    • 74. Watch Out for the Time Sink
      8/2/2011
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    • 75. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      58
      Invest in Your Audience and Your Assets
      +
      +
      =
    • 76. 8/2/2011
      Office of Citizen Services and Innovative Technologies
      59
      =
      Social Media = Conversation Tool
    • 77. Social Media
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      60
    • 78. See you in 10 minutes 
      8/2/2011
      Office of Citizen Services and Innovative Technologies
      61