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In the wake of Superstorm Sandy, the Moore, Oklahoma tornadoes, and the Boston bombings, government organizations understand how essential it is to quickly communicate with the public during a crisis. Your agency must be able to quickly get your message out across all communication channels (text, email, social media) to keep citizens safe. Like never before, organizations must think strategically to create a comprehensive communications strategy that cuts across silos and integrates communication channels during a crisis. In doing so, agencies will maximize their reach and effectiveness to aide in the response, recovery and information sharing during a crisis.