Social Media in Government - Human Resources and EEO


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Presentation given by Steve Ressler of GovLoop. Given at Federal Dispute Resolution keynote - Social Media in Government - Human Resources and EEO

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Social Media in Government - Human Resources and EEO

  1. 1. GOV 2:0 CREATING A BETTER GOVERNMENT Steve Ressler GovLoop, Founder & President August 10, 2010
  2. 2. I Conferences
  3. 7. <ul><li>Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies </li></ul><ul><li>Innovator: Co-Founder, Young Government Leaders </li></ul><ul><li>Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner </li></ul><ul><li>Speaker: 25+ Conferences, Brookings, Harvard Kennedy School </li></ul><ul><li>Author: Wikinomics , Federal Times , Public Manager </li></ul><ul><li>Athlete: Used to be good at golf – 3 rd in State </li></ul><ul><li>Scholar: Miami (OH) and UPenn </li></ul><ul><li>Gentleman: Likes Cats and Babies </li></ul>My Story
  4. 8. State of the Internet
  5. 9. Social media penetration and pace <ul><li>Social networks and blogs = 4th most popular online activities (eclipsing even personal email). </li></ul><ul><li>~10% of all time spent on the Internet = social media sites.  </li></ul><ul><li>Radio = 38 years to reach 50 million listeners TV = 13 years Internet = 4 years = 9 months to get to 100 million users (just topped 500 million) </li></ul><ul><li>= 80% of companies will use as primary tool </li></ul><ul><li> = ~75 billion video streams , ~375 million unique visitors </li></ul><ul><li>= ~20 million unique visitors/month (just passed 1 billion messages) </li></ul><ul><li>Source: </li></ul>
  6. 10. It can be complicated Conversation Prism
  7. 11. When you hear the term social media?
  8. 12. Does it feel like this?
  9. 13. Are you worried about this?
  10. 14. What is social media? FAD
  11. 15. Or not.
  12. 16. <ul><li>New Medium, Same Human Desires </li></ul><ul><li>Everyone wants to see the new baby </li></ul><ul><li>Visiting in Person </li></ul><ul><li>Print photos </li></ul><ul><li>VHS videos </li></ul><ul><li>Online photos – Snapfish, Picasa </li></ul><ul><li>Facebook – Baby photos, videos </li></ul><ul><li>Skype Video </li></ul>
  13. 17. Who is a skeptic? <ul><li>Social media is: </li></ul><ul><li>Just for kids </li></ul><ul><li>Just a fad – Remember MySpace and CB Radio </li></ul><ul><li>Just for our intern </li></ul><ul><li>Too much time </li></ul><ul><li>Too complicated </li></ul><ul><li>Too much energy </li></ul><ul><li>______________? </li></ul>
  14. 18. Who was a skeptic? <ul><li>REMEMBER ANY OF THESE STATEMENTS? </li></ul><ul><li>I don’t need to learn typing! (That’s for the secretaries) </li></ul><ul><ul><ul><ul><li>Email? Why do I need email? I’ll let the kids/low-level folks do that email thing. (Now how many emails do you get a day?) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cell phone? Blackberry? Who needs those? If you want to reach me, call my home or office. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Web site? We don’t need no stinking website. Only people on the Internet are kids and geeks. (Are you on the Internet right now, by chance?) </li></ul></ul></ul></ul>
  15. 19. Government 2.0 OpenGov Directive Agencies using both internally & externally to meet mission
  16. 20. Who’s Doing It?
  17. 21. What’s Web 2.0?
  18. 22. “… activities that integrate technology, social interaction, and content creation.” <ul><li>Web 2.0 </li></ul><ul><li>1990 – 2000 </li></ul><ul><li>one-way communications </li></ul><ul><li>web pages and emails </li></ul><ul><li>business-driven </li></ul><ul><li>informative </li></ul><ul><li>you go to the info </li></ul><ul><li>2000-2010 </li></ul><ul><li>two-way communications </li></ul><ul><li>social media </li></ul><ul><li>user-contributed </li></ul><ul><li>interactive </li></ul><ul><li>info comes to you </li></ul><ul><li>Web 1.0 </li></ul>
  19. 24. Who is your target audience?
  20. 25. FOUR GENERATIONS Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000. Web 2.0 Users?
  21. 27. “ Generation C” Someone of any age using web-based and mobile tools to C ollaborat e and C ommunicate
  22. 28. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source:
  23. 29. <ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul><ul><li>Who? Champion, contributors, constituents, citizens. </li></ul><ul><li>What? Content is the key to success. </li></ul><ul><li>How? Decide which tools best meet goals. </li></ul><ul><li>When? Create a schedule to implement and evaluate. </li></ul>
  24. 30. <ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul><ul><li>Transparency </li></ul><ul><li>Accountability </li></ul><ul><li>Participation </li></ul>
  25. 31. Integrated Engagement Approach Brochures Catalogs Course Excerpts Website Content TV Advertisements Video Content GS Connect Clips Event Photos Web Ads Magazine Ads Radio Ads Audio Content Events/Conferences Customer Service Sales Traditional Content Vehicles “ Conversation” Vehicles The Destination INSERT YOUR WEBSITE HERE
  26. 32. BLOGS What is a Blog ? <ul><li>an online journal or diary </li></ul><ul><li>a “time bandit” that thwarts my team’s productivity </li></ul><ul><li>abbreviation for “web log” </li></ul><ul><li>a creature from a bad sci-fi movie </li></ul>
  27. 33. BLOGS Transforming Government
  28. 34. TSA’s Response to “Agents Took My Son”
  29. 35. WIKIS What in the world is a Wiki ? <ul><li>an online encyclopedia </li></ul><ul><li>a web-based tool where multiple users create, publish and edit information </li></ul><ul><li>a Hawaiian word for “fast” </li></ul><ul><li>all of the above </li></ul>
  30. 37. <ul><li>Provide a space for national/regional collaboration </li></ul><ul><li>Gather the intelligence of labor relations experts </li></ul><ul><li>Widen the net for broader insight / information </li></ul><ul><li>Create a crowd-corrected directory / resource </li></ul><ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul>
  31. 38. SOCIAL VIRTUAL NETWORKS Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!
  33. 40. SOCIAL VIRTUAL NETWORKS Sharing Information Ideas Insight Issues Individuals Intelligence
  34. 41. KNOWLEDGE
  35. 42. What is <ul><li>MISSION: “Connect Government to Improve Government” </li></ul>? The perpetual conference where government connects and collaborates . 30,000 Members …and growing rapidly
  36. 43. <ul><li>Go to </li></ul><ul><li>Join (free and 50 seconds). </li></ul><ul><li>Find /form groups. </li></ul><ul><li>Find /connect w/ colleagues . </li></ul><ul><li>Get / give insight. </li></ul>How-To: Become a Government Rockstar “ It’s been Very helpful!” Elaine Blackman, Writer/Editor, HHS ACF
  37. 44. <ul><li>Collaborate among regions </li></ul><ul><li>Connect w/colleagues from other agencies </li></ul><ul><li>Replicate best practices more rapidly </li></ul><ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul>KNOWLEDGE
  38. 47. Teach
  39. 48. Teach
  40. 49. <ul><li>Free </li></ul><ul><li>“ Micro-blogging” </li></ul><ul><li>140 characters or less </li></ul><ul><li>Send and read user updates </li></ul><ul><ul><li>aka “Tweets” </li></ul></ul><ul><li>Text-based, but can post links / photos </li></ul><ul><li>Anywhere, anytime via cell or computer </li></ul>KNOWLEDGE
  41. 50. <ul><li>State/Local = 900+ </li></ul><ul><li>Federal Agencies = 500+ </li></ul><ul><li>Dept of Defense = 150+ </li></ul><ul><li>Hawaii = 8 </li></ul>KNOWLEDGE
  42. 52. “ I was on a national research / story-telling tour called Millennials Changing America… My housing fell through in Cleveland and I was stranded. I asked &quot;Who do we know in Cleveland, Ohio&quot; via Twitter and within 8 minutes I had a place to stay... It was awesome. We stayed at some supporter's mansiony house.” – Alex 
  43. 53. KNOWLEDGE
  44. 54. “ I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it. After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
  45. 55. “ The group has become known as a place for leaders in learning to share ideas / thoughts / connect … We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating… On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
  46. 56. <ul><li>Recruit candidates for open positions </li></ul><ul><li>Find job candidate references/recommendations </li></ul><ul><li>Launch discussions with industry / other agencies in groups </li></ul><ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul>KNOWLEDGE
  47. 57. TSA’s IdeaFactory <ul><li>Challenge: how do you get employees to innovate? </li></ul><ul><li>Solution: social networking / blog </li></ul><ul><li>Results: </li></ul><ul><ul><li>40% participation </li></ul></ul><ul><ul><li>9000 ideas </li></ul></ul><ul><ul><li>40 national programs and initiatives </li></ul></ul>
  48. 58. Why/How do you use ?
  49. 59. <ul><li>Why? Tie to mission, goals, objectives, needs, gaps. </li></ul><ul><li>Tell your story (control your message) </li></ul><ul><li>Capture knowledge of retiring employees </li></ul><ul><li>Recruit the next generation of public servants </li></ul>
  50. 60. MOBILE PHONES/DEVICES What has your Cell Phone taught you lately? <ul><li>“ Most cell phones today have more computing power than was available to NASA during the Apollo space program …” </li></ul><ul><li>Wes Ferguson, Author of Moving at the Speed of Creativity </li></ul><ul><li>Audio Books </li></ul><ul><li>Podcast Briefs (i.e. Guide by Cell) </li></ul><ul><li>Text Message Tips </li></ul><ul><li>Entire Classes???? </li></ul>
  52. 62. How is it relevant to HR & EEO? What’s the value added?
  53. 63. Collaboration, not just forms & complaints Thanks John Sim, DHS, CRCL
  54. 64. Getting People to Think About HR & EEO <ul><li>EEO </li></ul><ul><li>announce 7/22 event at EEOC </li></ul><ul><li>RT </li></ul><ul><li>MD-715 barrier analysis guidance </li></ul><ul><li>welcome new intern, new GC, Chair Berrien </li></ul><ul><li>respond to public inquiries </li></ul>
  55. 65. Push Helpful Information <ul><li>OPM’s Hiring Reform site </li></ul><ul><li>Information </li></ul><ul><li>Events </li></ul><ul><li>Guidance </li></ul><ul><li>Updates </li></ul><ul><li>Changes </li></ul>
  56. 66. Getting Feedback <ul><li>OPM Program </li></ul><ul><li>Stakeholder Feedback </li></ul><ul><li>Customer Feedback </li></ul><ul><li>Suggestions </li></ul><ul><li>Getting People to think about HR/EE </li></ul>
  57. 67. Maintain Professional Contacts
  58. 68. Benchmark & Best Practices
  59. 69. Off-Site Employees and Telework
  60. 70. Recognizing Employees
  61. 71. Reinforce & Clarify Workplace Rules
  62. 72. So This Doesn’t Happen
  63. 73. And You Are Ready for This
  64. 74. Recruiting New Employees
  65. 75. USAJOBS is Doing It
  66. 76. Your Employees Are Already Doing It & May Be Best Recruiting Vehicle
  68. 78. It’s Time To Get Going
  69. 79. <ul><li>1 – Join HR/EEO Group on GovLoop </li></ul><ul><li>-Links to best practices, websites, and examples from conference </li></ul><ul><li>-Connect with colleagues </li></ul><ul><li>2 – Create a Team at Work </li></ul><ul><li>-Get Aware of What’s Happening </li></ul><ul><li>-Explore how can leverage to improve mission </li></ul>Your Homework – 2 Steps
  70. 80. <ul><li>Steve Ressler </li></ul><ul><li>President and CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>@GovLoop </li></ul>Questions 1 – Highlight Public Service 2 – Training 3 – Consulting to Get Going