1
GovDelivery
Utilizing Analytics to Meet Mission Objectives
September 17, 2013
2
It’s NOT About the Like
3
AWARENES
S
Finding
PERMISSION
Joining
ORIENTATION
Knowing
ENGAGEMENT
Consuming
LEADERSHIP
Collaborating
OUTCOMES
Mission...
4
Members Co-Organizing on FEMA’s Behalf
5
NeighborsforNeighbors.org “SnowCrew” Activity
Challenge: during major snow
storms, elderly and disabled
neighbors become...
6
Unexpected Result: Addressing Symptom not Problem
7
Where I am. When I Want. How I Choose
8
Joseph Porcelli
Director, Engagement Services
202-407-7461
Joseph.Porcelli@GovDelivery.com
@JosephPorcelli
Let’s Stay in...
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Utilizing Analytics to Meet Mission Objectives

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Utilizing Analytics to Meet Mission Objectives

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Utilizing Analytics to Meet Mission Objectives

  1. 1. 1 GovDelivery Utilizing Analytics to Meet Mission Objectives September 17, 2013
  2. 2. 2 It’s NOT About the Like
  3. 3. 3 AWARENES S Finding PERMISSION Joining ORIENTATION Knowing ENGAGEMENT Consuming LEADERSHIP Collaborating OUTCOMES Mission Objectives Web: • Increase in total pages viewed Email: • Increase in total email subscribers or community members Social: • Increase of total followers and likes Email: • Increase in total opens, clicks, and shares Web: • Increase in total pages viewed Online: • Increase in comments/feed back, event or program registrations, or signups for online services. Offline: • Increase in program utilization or event attendance • Increase in total active collaborators, partners, and trusted messengers advancing mission your behalf Increases in • Youth Engaged • Flu shots received • Revenue collected Decreases in: • Drop outs • Crime • Doctor visits • Operating costs You Have to Map and Measure What Matters
  4. 4. 4 Members Co-Organizing on FEMA’s Behalf
  5. 5. 5 NeighborsforNeighbors.org “SnowCrew” Activity Challenge: during major snow storms, elderly and disabled neighbors become trapped in their homes and not able to get food, medicine, or services and left anxious. Opportunity: match neighbors who need assistance shoveling to those nearby who can and want to help them. Our Role: in partnership with SeeClickFix we developed an online process and promoted to members to drive adoption. Impacts: elderly and disabled residents got dug out and where able to get food, medicine, and services needed. SnowCrew: Expanding the Role of Neighbors
  6. 6. 6 Unexpected Result: Addressing Symptom not Problem
  7. 7. 7 Where I am. When I Want. How I Choose
  8. 8. 8 Joseph Porcelli Director, Engagement Services 202-407-7461 Joseph.Porcelli@GovDelivery.com @JosephPorcelli Let’s Stay in Touch!

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