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Utilizing Analytics to Meet Mission Objectives
 

Utilizing Analytics to Meet Mission Objectives

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Utilizing Analytics to Meet Mission Objectives

Utilizing Analytics to Meet Mission Objectives

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    Utilizing Analytics to Meet Mission Objectives Utilizing Analytics to Meet Mission Objectives Presentation Transcript

    • 1 GovDelivery Utilizing Analytics to Meet Mission Objectives September 17, 2013
    • 2 It’s NOT About the Like
    • 3 AWARENES S Finding PERMISSION Joining ORIENTATION Knowing ENGAGEMENT Consuming LEADERSHIP Collaborating OUTCOMES Mission Objectives Web: • Increase in total pages viewed Email: • Increase in total email subscribers or community members Social: • Increase of total followers and likes Email: • Increase in total opens, clicks, and shares Web: • Increase in total pages viewed Online: • Increase in comments/feed back, event or program registrations, or signups for online services. Offline: • Increase in program utilization or event attendance • Increase in total active collaborators, partners, and trusted messengers advancing mission your behalf Increases in • Youth Engaged • Flu shots received • Revenue collected Decreases in: • Drop outs • Crime • Doctor visits • Operating costs You Have to Map and Measure What Matters
    • 4 Members Co-Organizing on FEMA’s Behalf
    • 5 NeighborsforNeighbors.org “SnowCrew” Activity Challenge: during major snow storms, elderly and disabled neighbors become trapped in their homes and not able to get food, medicine, or services and left anxious. Opportunity: match neighbors who need assistance shoveling to those nearby who can and want to help them. Our Role: in partnership with SeeClickFix we developed an online process and promoted to members to drive adoption. Impacts: elderly and disabled residents got dug out and where able to get food, medicine, and services needed. SnowCrew: Expanding the Role of Neighbors
    • 6 Unexpected Result: Addressing Symptom not Problem
    • 7 Where I am. When I Want. How I Choose
    • 8 Joseph Porcelli Director, Engagement Services 202-407-7461 Joseph.Porcelli@GovDelivery.com @JosephPorcelli Let’s Stay in Touch!