Social Media…
Time Savers or Suckers?
Saver?                        or          Sucker?
• Direct link to target audience          • Personal use

• Ads can be m...
Saver?                        or            Sucker?
• Quick access to colleagues              • Kevin Bacon phenomena
• Gr...
Saver?                          or           Sucker?
• Fast answers
                                         • Tons of con...
Saver?                       or          Sucker?
• Get by w/a lil’ help from friends        • Time to build followers
• Tw...
Saver?                        or           Sucker?
• Word up!                              • Barrier to entry – intimidati...
Saver?                 or          Sucker?
• Viral = victory               • Viral = very hard
• Video = vibrant          ...
Andrew Krzmarzick
   Saver? or     Sucker?
 www.govloop.com
                        202-352-1806
    @krazykriz
          ...
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Social Media - Time Saver or Sucker

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Social Media - Time Saver or Sucker

  1. 1. Social Media… Time Savers or Suckers?
  2. 2. Saver? or Sucker? • Direct link to target audience • Personal use • Ads can be more effective / less • Fight for fans / likes expensive than other marketing • Quality of feedback • Cheaper than a flight • Requires resources to respond
  3. 3. Saver? or Sucker? • Quick access to colleagues • Kevin Bacon phenomena • Groups can be useful • If multiple groups, flood of email • Better than business cards • Separate platform to communicate • Integration w/other social media • Limited usage as real-time tool
  4. 4. Saver? or Sucker? • Fast answers • Tons of content • Government-specific • Serious and social • Robust resources (blogs, • Emails without context forums, groups, datasets, etc.) • Separate communication platform • You can do it, we can help
  5. 5. Saver? or Sucker? • Get by w/a lil’ help from friends • Time to build followers • Twhirl, Tweetdeck, Seesmic, etc. • Fail whales • The magic of hashtags • The tyranny of the @ • Monitoring tool • Is anybody really listening?
  6. 6. Saver? or Sucker? • Word up! • Barrier to entry – intimidating and learning curve • Beats an email string • Still need gardener(s) • Beyond your time and energy • Always in draft form (scope creep) • Searchable, findable, linkable content • Ghost towns over time?
  7. 7. Saver? or Sucker? • Viral = victory • Viral = very hard • Video = vibrant • Video = costly or cheesy • Embed code is your BFF • Why did I come here again?
  8. 8. Andrew Krzmarzick Saver? or Sucker? www.govloop.com 202-352-1806 @krazykriz in/andrewkrzmarzick andrew@govloop.com

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