May Not BeSocial Media is the Social EqualizerPhiladelphia Federal Executive Board (FEB) EEO/Diversity DayAndrew Krzmarzic...
Our Time Together Today…1. What is social media?2. Who is using it?3. What’s the impact on our workplaces?4. How is it bei...
What do you do (in 7 words or less)?1. In 7 words or less, explain what you do   (Don’t cheat: NOT your title!)2. Discuss ...
Don’t cheat:   NOT your title!Discuss your response   with 4-5 people      near you
Caveat: My Experience…     Starship Captain   Lawyer (Not!)
What is social media?   Photo credit: http://drivingtraffic.com/wp-content/uploads/2010/06/socialmedia1.jpg
What is social media?“media for social interaction, using highly accessible and scalable communicationtechniques…web-based...
What is                                 ?Tools:                                                Online community of•   Blog...
Who uses social media?                                                              AGE  Source: http://pewinternet.org/to...
Who uses social media?                                                              AGE  Source: http://pewinternet.org/to...
Who uses social media more?                                          OR                  ?  Source: http://pewinternet.org...
Who uses social media more?                                                   GENDER      http://www.youtube.com/watch?v=Z...
Who uses social media?                                                              GENDER  Source: http://pewinternet.org...
Who uses social media?                                                              GENDER  Source: http://pewinternet.org...
Who uses social media?54% of adults living with a disability vs.                                                          ...
Who accesses more by phone?                     OR                                       OR   ?  Source: http://pewinterne...
51% of Hispanics         vs.       46% of Blacks                                …use their phones                         ...
36% of Hispanics        vs.      33% of Blacks                                …use their phones                           ...
Who uses                                                 ? Source: http://www.facebook.com/note.php?id=8394258414&ref=mf&n...
Who uses   ?
Who uses                                                      ?  Source: http://pewinternet.org/topics/Digital-Divide.aspx
A greater percentage of whites              than blacks and Latinos still              have broadband access at home…but  ...
“…mobile Internet access               may not be the great equalizer.               Aaron Smith, a Pew senior research sp...
…ormaybeit is!   78% attributed their job to         40% cited assistance from         42% cited
…oh, and
…andhttp://adage.com/article/the-big-tent/digital-divide-segregation-alive-social-media/148596/
Reactions?
What’s the impact at work?• Can a supervisor fire someone based on  Facebook?• Can you turn down someone for a job based o...
What’s the Impact at Work? • Form a small group with 4-5 people around you • You will receive one of 4 scenarios • Assign ...
Scenario 1 – To Friend or Not To Friend?When Eva hears the news she has earned a spot at the prestigious State Department ...
Scenario 1 – To Friend or Not To Friend?Questions:• Should Eva accept the friend request from her  supervisor?• How can Ev...
Scenario 1: “To Friend or Not to Friend?”• Recommendation: Create personal guidelines/policies on  sending and accepting i...
Scenario 2: The Office OffenseDan and Jeff are like oil and water in the office. Despite sharing a commonmission, they can...
Scenario 2: The Office OffenseQuestions:• How would you handle this type of situation from the  perspective of Dans superv...
Scenario 2: “Venting in the Wrong Venue”Recommendation for the Supervisor:• The behavior issues, including the Facebook ph...
Scenario 3: Venting in the Wrong VenueKarla is a Human Resources Specialist at an agency. After aparticularly difficult da...
Scenario 3: Venting in the Wrong VenueQuestions• Would / should Karla lose her job?• What would be a fair policy in terms ...
Scenario 3: Venting in the Wrong Venue• Recommendation 1:  • An employee should be extremely careful in posting anything  ...
Scenario 4: Digging Up DirtVanessa is a hiring manager for your agency. She has discovered thatGoogle, Twitter, Facebook a...
Scenario 4: Digging Up DirtQuestions• What kind of policy would you develop to protect potential  candidates from experien...
Scenario 4: Digging Up DirtRecommendation For You:*• Remember that everything you place online may be subject to search.• ...
http://mynlrb.nlrb.gov/link/document.aspx/09031d458056e743
http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
http://www.socialmedialawupdate.com/
You might be thinking, "what could possibly bewrong with finding public information that thejob candidate has freely share...
Subjects that are considered off limits for employers to ask job applicantsabout:• Title VII of the Civil Rights Act prohi...
“It is very easy to see how someone with aFacebook page may post about theseprotected factors.The challenge for employers ...
Some lessons to be learned from Gaskell vs. University of Kentucky:(1) HR department training on interview skills and mana...
• Companies Should Have An Internal  Procedure For Researching Job Candidates And    Employees On The Internet• The Busine...
Policy Considerations               (from Federal CIO Council)• Goal: not to say “No” to social media websites  and block ...
Training Considerations                         (from Federal CIO Council) • Provide periodic awareness and training of po...
Policy / Training45 Policy Examples: http://data.govloop.com/dataset/Web-2-0-Governance- Policies-And-Best-Practices-Ref/b...
Read BlogsGovLoop.com/Blogs
Start or comment on  discussions in our       Forums GovLoop.com/Forum
Join GroupsGovLoop.com/Groups
Andrew Krzmarzickandrew@govloop.comGovLoop.com/profile/AndrewKrzmarzick202-352-1806
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social Media
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How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social Media

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How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social Media

  1. 1. May Not BeSocial Media is the Social EqualizerPhiladelphia Federal Executive Board (FEB) EEO/Diversity DayAndrew KrzmarzickDirector of Community Engagement, GovLoop
  2. 2. Our Time Together Today…1. What is social media?2. Who is using it?3. What’s the impact on our workplaces?4. How is it being addressed?
  3. 3. What do you do (in 7 words or less)?1. In 7 words or less, explain what you do (Don’t cheat: NOT your title!)2. Discuss your response with 4-5 people near you
  4. 4. Don’t cheat: NOT your title!Discuss your response with 4-5 people near you
  5. 5. Caveat: My Experience… Starship Captain Lawyer (Not!)
  6. 6. What is social media? Photo credit: http://drivingtraffic.com/wp-content/uploads/2010/06/socialmedia1.jpg
  7. 7. What is social media?“media for social interaction, using highly accessible and scalable communicationtechniques…web-based and mobile technologies to turn communication intointeractive dialogue.”“platforms that enable the interactive web by engaging users to participate in,comment on and create content as means of communicating…”“not about what each one of us does or says, but about what we do and saytogether, worldwide, to communicate in all directions at any time…”“a reflection of conversations happening every day, whether at thesupermarket, a bar, the train, the watercooler or the playground. It justallows for those conversations to reach a broader audience…” http://heidicohen.com/social-media-definition/
  8. 8. What is ?Tools: Online community of• Blogs government colleagues• Forums• Groups that help each other• Datasets to do their jobs better.• Video / Photo Sharing• ToolsValue: 50,000 Members• Learn and share with peers • Federal, state and local employees • Contractors, non-profits, academia• Get questions answered quickly • International (Canada, UK, Australia, etc.)• Solve problems faster• Find and contribute best practices
  9. 9. Who uses social media? AGE Source: http://pewinternet.org/topics/Digital-Divide.aspx
  10. 10. Who uses social media? AGE Source: http://pewinternet.org/topics/Digital-Divide.aspx
  11. 11. Who uses social media more? OR ? Source: http://pewinternet.org/topics/Digital-Divide.aspx
  12. 12. Who uses social media more? GENDER http://www.youtube.com/watch?v=ZR4LdnFGzPk
  13. 13. Who uses social media? GENDER Source: http://pewinternet.org/topics/Digital-Divide.aspx
  14. 14. Who uses social media? GENDER Source: http://pewinternet.org/topics/Digital-Divide.aspx
  15. 15. Who uses social media?54% of adults living with a disability vs. …use the internet81% of adults that report no disability Source: http://pewinternet.org/topics/Digital-Divide.aspx
  16. 16. Who accesses more by phone? OR OR ? Source: http://pewinternet.org/topics/Digital-Divide.aspx
  17. 17. 51% of Hispanics vs. 46% of Blacks …use their phones to access the internet vs. 33% of WhitesSource: http://pewinternet.org/topics/Digital-Divide.aspx
  18. 18. 36% of Hispanics vs. 33% of Blacks …use their phones to access social media vs. 19% of WhitesSource: http://pewinternet.org/topics/Digital-Divide.aspx
  19. 19. Who uses ? Source: http://www.facebook.com/note.php?id=8394258414&ref=mf&note_id=205925658858
  20. 20. Who uses ?
  21. 21. Who uses ? Source: http://pewinternet.org/topics/Digital-Divide.aspx
  22. 22. A greater percentage of whites than blacks and Latinos still have broadband access at home…but laptop ownership is now about even for all these groups Source: http://pewinternet.org/topics/Digital-Divide.aspx
  23. 23. “…mobile Internet access may not be the great equalizer. Aaron Smith, a Pew senior research specialist,…so says there are obvious limitations on what you can do on a mobile device — updating a resume being the classic example.” Source: http://pewinternet.org/topics/Digital-Divide.aspx
  24. 24. …ormaybeit is! 78% attributed their job to 40% cited assistance from 42% cited
  25. 25. …oh, and
  26. 26. …andhttp://adage.com/article/the-big-tent/digital-divide-segregation-alive-social-media/148596/
  27. 27. Reactions?
  28. 28. What’s the impact at work?• Can a supervisor fire someone based on Facebook?• Can you turn down someone for a job based on information you find on Google?• Is it harmless to take a look and “snoop”?
  29. 29. What’s the Impact at Work? • Form a small group with 4-5 people around you • You will receive one of 4 scenarios • Assign a spokesperson / note-taker • Using the worksheet, take 10 minutes to address the scenario assigned to your group • Be ready to share with the large group • We’ll address each scenario for 5-10 minutes
  30. 30. Scenario 1 – To Friend or Not To Friend?When Eva hears the news she has earned a spot at the prestigious State Department International Fellow program, she is ecstatic as she prepares to leave Latvia and travel to the US for one year. Her fellow students in the program are from all over the world and want to know all about her - where she is from, what languages she speaks, what her hometown looks like. “Are you on Facebook?” they ask.After much convincing, Eva decides to join Facebook and begins accepting friend requests from everyone in the program. Since DC has a great nightlife, she starts posting lots of pictures from outings with her new friends. One afternoon, she gets a friend request from her supervisor. This supervisor was the one who originally accepted her application into the program, and will be on the panel to decide if she will be placed in a select group of students to intern with a US company when the program ends.
  31. 31. Scenario 1 – To Friend or Not To Friend?Questions:• Should Eva accept the friend request from her supervisor?• How can Eva ensure that she doesn’t miss out on valuable connections while maintaining a comfortable level of privacy and maintain her reputation?• Should a supervisor send a friend request to direct reports?
  32. 32. Scenario 1: “To Friend or Not to Friend?”• Recommendation: Create personal guidelines/policies on sending and accepting invitations on social networks, and define your objective for engagement on each platform first. • A) Accept friend requests from all colleagues to gain better camaraderie • B) Accept all friend requests, but create different levels of viewing access for different groups of people. • C) Keep Facebook strictly for family and friends, and politely send a message to all who friend you, stating this is the protocol you follow - no feelings hurt.•• How to limit who sees what on your profile. • Click on the top right of your FB page, and select Account >> Edit Friends. • Select different people for different groups, and then set the different groups as having different profile view rights. • For more information - check out this Facebook help center resource.
  33. 33. Scenario 2: The Office OffenseDan and Jeff are like oil and water in the office. Despite sharing a commonmission, they cant seem to get along. Theyre always taking not-so-subtledigs at one another in meetings and small camps of sympathetic colleagueshave formed around each of them. The problem: they are both excellent performers overall, meeting deadlinesand accomplishing team goals. However, things really seemed to have gonetoo far when Dan found an unflattering personal photo of Jeff on Flickr,posted it on his Facebook page and used it as his screen saver at the office.Jeff spoke with Dans supervisor and reported the incident to HR. Dan wasforced to take the image off his work computer but refused to remove it fromhis Facebook page, stating that he could do what he wanted with his personalaccount.
  34. 34. Scenario 2: The Office OffenseQuestions:• How would you handle this type of situation from the perspective of Dans supervisor?• How about from the vantage point of HR?• As a colleague?
  35. 35. Scenario 2: “Venting in the Wrong Venue”Recommendation for the Supervisor:• The behavior issues, including the Facebook photo, should be addressed as performance elements and considered as part of Dan’s evaluation.• Set a concrete date for removal of the photo.• If the supervisor is responsible for both Jeff and Dan, s/he should sit them down together and address the issues jointlyRecommendation for HR:• Establish a clear policy for this type of scenario.• Tie into existing policy that prohibits the posting of inappropriate photos or images in the office place, or addresses the appropriate use of the Internet.• Work with the supervisor and legal counsel to develop the most appropriate course of action, then stand behind the supervisor in his/her decision.Recommendation for Colleague:• Encourage Dan to remove the photo from Facebook. Recommend that Jeff check the Internet for other photos of himself that could be troublesome.
  36. 36. Scenario 3: Venting in the Wrong VenueKarla is a Human Resources Specialist at an agency. After aparticularly difficult day, Karla is frustrated with a difficultemployee and makes the following comment on Twitter: “Ridiculoushow [name of agency] keeps incompetent people around. Time toclean house!” There are rumors of a reduction in force coming on thehorizon, but nothing official has been announced. She makes thecomment after work hours from a home computer on her personalTwitter account.
  37. 37. Scenario 3: Venting in the Wrong VenueQuestions• Would / should Karla lose her job?• What would be a fair policy in terms of how agency employees should use social media during their personal time?• What if colleagues join her in commenting about the work situation and begin to organize to do something about it?
  38. 38. Scenario 3: Venting in the Wrong Venue• Recommendation 1: • An employee should be extremely careful in posting anything about work, especially if it casts the agency, a colleague or a customer in a negative light.• Recommendation 2: • A fair policy would seek to clarify the difference between professional and personal use and connect online behavior to current guidance on the appropriate conduct of an employee in a public setting.
  39. 39. Scenario 4: Digging Up DirtVanessa is a hiring manager for your agency. She has discovered thatGoogle, Twitter, Facebook and LinkedIn are all effective tools for roundingout the qualifications and determining the cultural fit of potential candidatesfor position vacancies. One candidate is highly qualified for an opening, butVanessa discovers in her web search that the individual belongs to a specialinterest group with which she strongly disagrees. For that reason, Vanessadoes not forward the candidates information to the supervisor for reviewand consideration. Another member of the HR team learns about Vanessasdecision and elevates the issue to the Office of the Chief Human CapitalOfficer.
  40. 40. Scenario 4: Digging Up DirtQuestions• What kind of policy would you develop to protect potential candidates from experiencing this kind of discrimination?• What if the person truly would not have been a solid culture fit (i.e. could create significant tension among team members) based on their affiliation?• What if you learned that this happened to you in applying for a job? How would you react?
  41. 41. Scenario 4: Digging Up DirtRecommendation For You:*• Remember that everything you place online may be subject to search.• Conduct personal audits using various search tools...or have a Google Alert set up to inform you in real-time what information is being indexed.Recommendation For HR:• You may discover information that you wouldnt be allowed to ask about in a job interview• Have someone other than the interviewers / selection committee conduct this research to avoid those discoveries• Keep detailed records of why you did or didnt hire everyone you considered, so a complete and transparent paper trail will be on hand if auditors come calling or a plaintiffs lawyer formally requests documents.* Excerpts from:http://management.fortune.cnn.com/2011/03/02/checking-out-job-applicants-on-facebook-better-ask-a-lawyer/
  42. 42. http://mynlrb.nlrb.gov/link/document.aspx/09031d458056e743
  43. 43. http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
  44. 44. http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
  45. 45. http://www.tlnt.com/2011/08/22/the-nlrbs-new-social-media-guide-what-employers-can-and-cant-do/
  46. 46. http://www.socialmedialawupdate.com/
  47. 47. You might be thinking, "what could possibly bewrong with finding public information that thejob candidate has freely shared on theInternet?" "Having shared that information, thecompany should be able to ask him about it. After all,the job applicant is not making a secret of it." http://www.socialmedialawupdate.com/2011/10/articles/social-media/legal-issues-surrounding-social-media-background-checks/
  48. 48. Subjects that are considered off limits for employers to ask job applicantsabout:• Title VII of the Civil Rights Act prohibits discrimination in hiring, discipline and termination decisions based on race, color, national origin, religion and gender.• Age Discrimination in Employment Act (ADEA) adds to the list with a prohibition on discrimination against individuals who are 40 years or older.• Americans With Disabilities Act of 1990 prohibits discrimination against "qualified disabled" individuals. Employment decisions are defined broadly and include promotion, demotion, compensation, and transfers.• Many states add additional areas that are off limits for making employment decisions (i.e. California => sexual orientation, marital status, pregnancy, cancer, political affiliation, genetic characteristics, and gender identity. http://www.socialmedialawupdate.com/2011/10/articles/social-media/legal-issues-surrounding-social-media-background-checks/
  49. 49. “It is very easy to see how someone with aFacebook page may post about theseprotected factors.The challenge for employers who are researchingjob applicants, or monitoring the social mediaactivity of their employees, is not to let thisprotected status information bleed into theiremployment decisions.” http://www.socialmedialawupdate.com/2011/10/articles/social-media/legal-issues-surrounding-social-media-background-checks/
  50. 50. Some lessons to be learned from Gaskell vs. University of Kentucky:(1) HR department training on interview skills and managing employees should include the ways in which information taken from social media and Internet searches can possibly give rise to allegations of employment discrimination; and(1) Internet searches of job applicants or employees should be done ideally by people who are removed from making employment decisions so they can filter out information that are protected factors before the search results are forwarded to the company employees who are giving performance reviews or making recommendations on hiring, promotions, or downsizing. http://www.socialmedialawupdate.com/2011/10/articles/social-media/legal-issues-surrounding-social-media-background-checks/
  51. 51. • Companies Should Have An Internal Procedure For Researching Job Candidates And Employees On The Internet• The Business Practices Of Outside Vendors That Provide Social Media Background Checks Are Being Examined For Compliance With Privacy And Intellectual Property Laws http://www.socialmedialawupdate.com/2011/10/articles/social-media/legal-issues-surrounding-social-media-background-checks/
  52. 52. Policy Considerations (from Federal CIO Council)• Goal: not to say “No” to social media websites and block them completely, but to say “Yes, following security guidance,” with effective and appropriate information assurance security and privacy controls.• Focus on user behavior, both personal and professional, and to address information confidentiality, integrity, and availability when accessing data or distributing government information.
  53. 53. Training Considerations (from Federal CIO Council) • Provide periodic awareness and training of policy, guidance, and best practices:  what information to share, with whom they can share it, and what not to share.  mindful of blurring their personal and professional life - don’t establish relationships with working groups or affiliations that may reveal sensitive information about their job responsibilities.  Operations Security (OPSEC) awareness and training to educate users about the risks of information disclosure and various attack mechanisms
  54. 54. Policy / Training45 Policy Examples: http://data.govloop.com/dataset/Web-2-0-Governance- Policies-And-Best-Practices-Ref/b47r-pgph
  55. 55. Read BlogsGovLoop.com/Blogs
  56. 56. Start or comment on discussions in our Forums GovLoop.com/Forum
  57. 57. Join GroupsGovLoop.com/Groups
  58. 58. Andrew Krzmarzickandrew@govloop.comGovLoop.com/profile/AndrewKrzmarzick202-352-1806

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