How Do You Reach the Man on the Street with Social Media?

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"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/

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  • Are we talking about this debonaire dude
  • Or this one focused on finding food?
  • What if they needed each other…and didn’t know it?
  • Of course, we can’t forget the females.
  • Of course, we can’t forget the females.
  • How Do You Reach the Man on the Street with Social Media?

    1. 1. How do you reach the man on the street?
    2. 2. That all depends on the man
    3. 3. Are you talking about…
    4. 4. this man?http://www.theinvolverblog.com/wp-content/uploads/2009/03/man-on-street1.jpg
    5. 5. this man? this man?http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg
    6. 6. or both?
    7. 7. Of course, we can’t forget the ladies…
    8. 8. Are we talking about…
    9. 9. this woman?
    10. 10. this woman?http://www.vincos.it/images/wp-content/uploads/2010/01/Dubai-Old-Woman.jpg
    11. 11. or both?
    12. 12. How do we reach each of them……in meaningful ways?
    13. 13. Give this man a place to solvehis problems.
    14. 14. Online community ofgovernment colleagues helping each otherto do their jobs better. Mission:“Connect government to improve government”
    15. 15. Federal Government 12.48% State Government9.18% Local Government Average Age:14.83% 50.37 % Industry/Gov’t Contractors 13.14 % Other (i.e. non- profit, academia & International Gov’t)
    16. 16. “Knowledge Network” 1. Learn from each other online.
    17. 17. “Knowledge Network” 2. Learn from each other in person.
    18. 18. “Knowledge Network” 3. Learn from each other one-on-one.
    19. 19. “Knowledge Network” 4. Learn from experts via webinars.
    20. 20. “Knowledge Network” 5. Learn from experts via podcasts.
    21. 21. “Knowledge Network” 6. Learn from guides and infographics.
    22. 22. “Knowledge Network”7. Partner with press to promote the positive.
    23. 23. Give this man more than a smile… give him a voice.
    24. 24. Who else needs a voicein Israel?
    25. 25. Give this woman peaceof mind…
    26. 26. The blog went viral and trended on Twitter;the traffic was so overwhelming that it crashed theCDC blog server. Although only $87 was spent,the campaign achieved an estimated 3.6 billionimpressions and had an estimated marketing valueof $3.4 million.
    27. 27. Give thiswoman a cellphone!
    28. 28. http://www.jpost.com/LandedPages/PrintArticle.aspx?id=282573
    29. 29. On second thought, give this woman a smart phone!
    30. 30. So…how do you reach the man on the street?
    31. 31. Engage EducateEmpower Equip
    32. 32. Andrew@GovLoop.comLinkedIn.com/in/AndrewKrzmarzick202-352-1806@krazykriz

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