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GovDelivery - EPA presentation

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  • Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
  • Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
  • Personalization Offer citizens many choices about what they get, when they get itAutomation Automate the communication processDeliveryMake sure messages get out across all important channels quickly and effectivelyCollaboration & Social Media Allow agencies to work together to make sure citizens have easy access to information; use social media to extend the “reach” and ability to interact with government informationReportingMeasure and analyze results; see how is your audience engaging with you
  • NSF received 76% more new subscribers since January 2009 due to the GovDelivery Collaboration Network.Total network contribution 1/1/09 through 10/31/10 - Total Subscribers gained from GovDelivery Collaboration Network: 76,012
  • Reach more stakeholders: Build a base of key stakeholders that is 300-1,100% larger than through other approachesReach people faster: Get information to people quickly through all available channelsIncrease use of your content: Measurable increase in views of your contentIncrease satisfaction and transparency: Higher citizen satisfaction (ACSI scores); demonstrate transparencyLeverage Web 2.0: Unprecedented collaboration; increased awareness of content in social media
  • Transcript

    • 1. GovDelivery Digital Communications Management:
      An Enterprise Approach to Enhance Communication Outreach for Environmental Protection Agency and eRulemaking
      March 22, 2011
      Bobbie Browning
      Senior Vice President, Federal
      (202) 407-7400
      Bobbie.browning@govdelivery.com
    • 2. Agenda
      • Validate our Understanding
      • 3. Review GovDelivery’s Offering
      • 4. Discuss potential application integration points
      • 5. Next Steps
    • Understanding of Your Situation
      • Support the eRulemaking initiative
      • 6. Exceed the eRulemakingsuccess rates
      • 7. Discuss the online EPA assistance tools
      • 8. Successfully engage and satisfy EPA’s primary stakeholders:
      • 9. Leverage investment in Documentum
      • 10. Collaboration or engagement
    • GovDelivery Value
      Maximize direct connections with the public through digital communications
      Effectiveness – Reach More People
      Dramatically increase the number of people you reach directly
      Efficiency – Automate Complex Communications
      Streamline communication across email, SMS, social media and other channels
      Engagement – Create Mission Value
      Drive users to the online and offline activities that create the most value for the public and your agency
    • 11. Compared with Other Proactive Channels, Email is Far More Widespread and Effective
      “In at least one case, an email alert led to publicity that helped capture a wanted fugitive. That’s the power of this service—by keeping the public and our partners better informed, we’re better able to solve crimes and prevent terrorist attacks.” -John Miller, Assistant Director for Public Affairs, U.S. Federal Bureau of Investigation
      "87% of consumers’ online time is spent reading their emails" -David Daniels, Vice President of JupiterResearch
    • 12. FBI Email Topic Sign Up
      Signed up to info. of interest
      1
      3
      Click on Get email updates link on Crime Alert Page
      4
      Shown other options
      2
      Enter email address (password optional)
    • 13. Many Federal Agencies use the Unique GovDelivery Network to Reach Even More Citizens
      Powerful Cross Agency Cross-Promotion
      • Sample of the FBI’s involvement in the GovDelivery Network
      • 14. Agencies can collaborate with any of the >300 public sector entities on the GovDelivery platform
      • 15. The GovDelivery Network is included in your service
      • 16. Cross-Promotion can occur within your department or with related agencies
      • 17. Currently in successful use with more than 50 federal agencies
    • Gather Additional Information About Subscribers
    • 18. Client Examples
      Illustrates Topic Direct Sign Up Box
      NASA Moon Mars
      Illustrates Home Page Direct Sign Up Box www.dol.gov
      Illustrates Questions to Target Audiences
      www.fema.gov
    • 19. Reach an Expanded Audience by Cross-Promotion Across Government
      Percentage of Subscribers Obtained through NASA’s Use of the GovDelivery Network
      2.4%
      10%
      12%
      96%
      19%
      NASA’s contributions provide a significant boost to Network Partners’ stakeholder outreach
      63%
      21%
      51%
      32%
      47%
    • 20. GovDeliveryWorld leader in public sector digital communication
      GovDelivery Digital Communication Management Focus on communication in the public sector
      • Personalize outreach to engage your stakeholders across all issues / content
      • 21. Automate and Simplify your process to save time and connect channels
      • 22. Deliver messages effectively to the inbox and to other channels
      • 23. Cross-promote to reach more stakeholders than previously possible
      • 24. Connect all digital channels to grow use of social media and reach more stakeholders
      • 25. Measure results to track success and improve over time
    • Drive Citizen Self-Service and Personalize the Experience
      Content from across enterprise and outside enterprise
      Rapidly deploy broad range of topics across enterprise; connect with other government partners in the Cloud to reach more people
      Distribute content in multiple channels; enable sharing on consumer web
    • 26. E-Newsletters can be Created in GovDelivery, Uploaded from Agency Systems, or Built in RSS for Automated Sending
      • Utilize consistent newsletter branding
      • 27. GovDelivery will save time and effort with simple tools that allow cutting and pasting of content into client Templates
    • Enterprise Service Delivery
      GovDelivery Customers Cross-Promotion Across Government
      Email & RSS
      Enterprise Collaboration
      Social Media
      GovDelivery Digital Communication Management
      508/ADA
      FedRAMP A&A
      Mobile Text
      Blogs
      Citizen Service Mgmt
      Widgets
      External Communications
      Internal Communications
      Mission Applications
      Citizens
      Legislative Affairs
      Press & Media
      Industry
      NGO’s
      Agency- Wide
      Field Operations
      Working Groups
      Business Apps
      Transactional
      Event Driven
      Cross - Gov Partners
    • 28. 4 Simple Methods to Send Updates
    • 29. Measure Results
      REPORTING
      Administrators can run reports at any given time. Choose from Usage, Content Aging, Page Watch and Bulletins. They can be viewed online or exported to a spreadsheet. Or, choose to see information in dashboard form.
    • 30. REPORTING
      Message Analytics
      GovDelivery stores data on every click through and open; reports can be exported or viewed online
    • 31. GovDeliveryWorld leader in public sector digital communication
      GovDelivery ROI Metrics & Benefits
      • Reach more stakeholders: Build a base of key stakeholders that is 300-1,100% larger than through other approaches
      • 32. Automate and scale content distribution: Significantly increase the amount of information available for subscription
      • 33. Improve the citizen experience: Proactively deliver information at the time, place and format of the user’s choosing
      • 34. Increase stakeholder engagement: Build a permanent audience and drive stakeholders to action
      • 35. Increase satisfaction and transparency: Higher citizen satisfaction (ACSI scores); demonstrate transparency
      • 36. Leverage Web 2.0: Unprecedented collaboration; increased awareness of content in social media. Increase number of “Followers,” “Like,” “YouTube subscribers,” etc.
    • Next Steps
      Identify business owners
      Who benefits?
      Who has communication challenges?
      Identify follow-up items for further discussion
      Technical questions
      Add on capabilities required
      Discuss acquisition options
    • 37. Contact Information
      Bobbie Browning
      Senior Vice President, Federal
      (202) 407-7400
      Bobbie.browning@govdelivery.com
      Kent Stokley
      Federal Consultant
      (202) 407-7401
      Kent.stokley@govdelivery.com

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