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Gov 2.0 for Texas Certified Public Manager (CPM ) Program

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Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010. …

Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010.

For more information on Gov 2.0, please visit http://topics.govloop.com/gov20

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  • 1. SOCIAL MEDIA IN THE CITY June 11, 2010 By: Andrew Krzmarzick GovLoop, Director of Community Engagement
  • 2. AGENDA  What’s Gov 2.0?  Generation C  Web 2.0 / Social Media?  Before You Begin  Blogs  Crowd Sourcing  eDocuments  Open Data  Wikis  Social Virtual Networks  Mobile Devices  Twitter  Podcasts  GovLoop.com  Facebook  YouTube  LinkedIn  Second Life
  • 3. WHAT’S WEB 2.0?
  • 4. FOUR GENERATIONS Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
  • 5. A NEW GENERATION How about “Generation C” ?
  • 6. “…an avalanche of consumer generated ‘content’…” Two drivers: (1) Our creative urges (2) Content-creating tools - Trendwatching.com, Feb 2004
  • 7. Generation C By Dan Pankraz
  • 8. FACT: GEN C is a mindset covering digital creatives aged 10-35
  • 9. Source: Flickr – lyzadanger’s photostream
  • 10. “GENERATION C” Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community-oriented.
  • 11. “GENERATION C” Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% 35% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  • 12. 2.0 1.0
  • 13. “GENERATION C” Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
  • 14. BEFORE WE BEGIN… 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents, citizens. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. When? Create a schedule to implement and evaluate.
  • 15. BEFORE WE BEGIN…
  • 16. An Integrated Approach to Citizen Engagement Traditional New The Destination Content Vehicles “Conversation” Vehicles Newsletters Forms Your Target Current Website Content PSAs Website Video Content Training Clips Succession Planning Historic/Event Photos Employees in Action Citizen Engagement Teleconferences Audio Content Mentor Calls Events/Conferences Customer Service Employee Development Jobs/Recruitment Activity Measurement/ROI =>
  • 17. BEFORE WE BEGIN…
  • 18. BEFORE WE BEGIN…
  • 19. BLOGS What is a Blog? a. an online journal or diary b. a “time bandit” that thwarts my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci-fi movie
  • 20. BLOGS Which of the following have a Blog? a) Los Angeles Fire Department b) City of Austin, TX c) City of LaSalle, IL d) City of Levelland, TX e) All of the Above
  • 21. BLOGS Step 1: Pick a Blog Platform Step 2: Create an Account Step 3: Name Your Blog Step 4: Produce Content Step 5: Publish Post!
  • 22. BLOGS 4 Ideas • Convert newsletters to online communication (real-time sharing!) • Present plans and elicit feedback • Post videos, photos more quickly • Invite citizens / guests to post
  • 23. EDOCUMENTS
  • 24. WIKIS What in the world is a Wiki? a. an online encyclopedia b. a web-based tool where multiple users create, publish and edit information c. a Hawaiian word for “fast” d. all of the above
  • 25. WIKIS You call this fast?
  • 26. WIKIS
  • 27. WIKIS 1. Why? Tie to mission, goals, objectives, needs, gaps. • Provide a space for community collaboration • Draw upon intelligence of the crowd • Create a directory / resource list
  • 28. WIKIS WIKIS Step 1: Pick a Wiki Platform Step 2: Create an Account Step 3: Set Up Your Wiki Step 4: Produce Content Step 5: Edit and Post!
  • 29. SOCIAL VIRTUAL NETWORKS Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!
  • 30. SOCIAL VIRTUAL NETWORKS Transforming Government
  • 31. SOCIAL VIRTUAL NETWORKS Information Ideas Insight Sharing Issues Individuals Intelligence
  • 32. KNOWLEDGE SOCIAL VIRTUAL NETWORKS • Free • “Micro-blogging” • 140 characters or less • Send and read user updates  aka “Tweets” • Text-based, but can post links / photos • Anywhere, anytime via cell or computer
  • 33. KNOWLEDGE SOCIAL VIRTUAL NETWORKS GovTwit.com • State/Local = 900+ • Federal Agencies = 500+ • Dept of Defense = 150+ • Hawaii = 8
  • 34. KNOWLEDGE SOCIAL VIRTUAL NETWORKS wefollow.com/twitter/Texas
  • 35. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Crowd-sourcing ideas to improve services  Communicating with / to citizens  Posting links to key information  Reporting incidents, sending alerts  Promoting events, surveys, studies, etc.
  • 36. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Step 1: Go to Twitter.com Step 2: Create an Account Step 3: Find People to Follow Step 4: Consider Alternate Tools Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
  • 37. KNOWLEDGE SOCIAL VIRTUAL NETWORKS
  • 38. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Groups
  • 39. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why? Tie to mission, goals, objectives, needs, gaps.  Recruit candidates for open positions  Find job candidate references/recommendations  Launch discussions with industry / other agencies in groups
  • 40. KNOWLEDGE SOCIAL VIRTUAL NETWORKS “Use of Facebook has really exploded...Local government should really want to use this sort of social networking tool. We set up blockwatches, so people can let each other know about suspicious activities and crime in their neighborhoods…a Facebook-like social networking tool might allow local government to quickly dispel rumors and calm out-of-control fears during [emergencies]…” - Bill Schrier, Seattle CIO http://www.digitalcommunitiesblogs.com/cgi-bin/mt-search.cgi?tag=blockwatch&blog_id=7
  • 41. KNOWLEDGE SOCIAL VIRTUAL NETWORKS
  • 42. The Story
  • 43. Why Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices. ? Solution: Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.
  • 44. What is Find and contribute Research best practices the latest trends Solve government problems ? Learn about the Connect with peers latest solutions MISSION: “Connect Government to Improve Government”
  • 45. Founder • Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies • Innovator: Co-Founder, Young Government Leaders • Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner • Speaker: 25+ Conferences, Brookings, Harvard Kennedy School • Author: Wikinomics, Federal Times, Public Manager • Athlete: Used to be good at golf – 3rd in State • Scholar: Miami (OH) and UPenn • Gentleman: Likes Cats and Babies
  • 46. Evolution SEP 2009: Adding New 20,000 Features Members JUN 2009: Passionate 10,000 Federal Members Employee JAN 2009: President Community and CEO, Leaders Build Team JUN 2008: GovLoop Launched Passionate Recognized Volunteers Need for More JAN 2008: Resources Idea Conceived
  • 47. Members 30,000 …and growing rapidly  California CTO  City Managers  State/Local CIOs  Public Information Officers  Etc...
  • 48. Members 600+ Texans
  • 49. CROWD SOURCING
  • 50. CROWD SOURCING
  • 51. CROWD SOURCING
  • 52. CROWD SOURCING
  • 53. OPEN DATA
  • 54. OPEN DATA
  • 55. OPEN DATA
  • 56. RSS What does RSS stand for? a) Like K.I.S.S., only R.S.S. b) Rhapsodically Syncopated Sound c) Really Simple Syndication d) None of the above
  • 57. RSS
  • 58. PODCASTS Q. What’s the difference between a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
  • 59. PODCASTS
  • 60. PODCASTS Why? • Provide public service announcements • Train personnel • Tell your history • Conduct a free “Radio Show” • Make info available in people’s hands
  • 61. PODCASTS Step 1: Pick a Platform Step 2: Create an Account Step 3: Create Your Call Step 4: Start/Record Call Step 5: Edit and Post!
  • 62. VIDEO SHARING Why/How do you use ?
  • 63. VIDEO SHARING
  • 64. VIDEO SHARING Why?  Capture public events / meetings  Promote your city for potential visitors  Succession planning, prepare/share with the next generation
  • 65. MOBILE PHONES/DEVICES What has your Cell Phone taught you lately? “Most cell phones today have more computing power than was available to NASA during the Apollo space program…” - Wes Ferguson, Author of Moving at the Speed of Creativity
  • 66. MOBILE PHONES/DEVICES
  • 67. MOBILE PHONES/DEVICES
  • 68. MOBILE PHONES/DEVICES 1. Why? Tie to mission, goals, objectives, needs, gaps.  Text message alerts  Apps  Faster than email (if no smartphones)
  • 69. WEB-BASED CALLING
  • 70. SOCIAL BOOKMARKING
  • 71. WIDGETS
  • 72. VIRTUAL WORLDS What’s the coolest name for an avatar in Second Life? a. Ichabod Issachar b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  • 73. VIRTUAL WORLDS
  • 74. LEGAL ISSUES • FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act. • Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
  • 75. POLICY ISSUES Privacy Employee Activity Paperwork Reduction Act Cookies http://www.whitehouse.gov/blog/Enhancing-Online- Citizen-Participation-Through-Policy/ Records Management Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
  • 76. SECURITY ISSUES RISKS RECOMMENDATIONS •Impersonation / info integrity • Cybersecurity policy official • Unwanted surveillance • National strategy • Compromised intelligence • Public awareness campaign • Infrastructure threats • Incident response plan Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
  • 77. HUMAN RESOURCES ISSUES RECRUITMENT RETENTION • Be cool / innovative • Use ‘em or lose ‘em! • Be where they are • Knowledge transfer • Boomers “retiring” • Alumni network • Set clear boundaries • Emergency corps Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
  • 78. WHAT’S NEXT? Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life) Web-Based Calling Webcasts/Webinars Wikis
  • 79. WHAT’S NEXT? WEB 3.0? • 3-D • Mobile / Clouds • Aggregation
  • 80. THANK YOU! FOR MORE INFORMATION: HTTP://WWW.GOVLOOP.COM ANDREW KRZMARZICK Phone: (202) 352-1806 Email: Andrew@GovLoop.com Blog: http://GenShift.com Twitter: @krazykriz Slideshare.net/govloop Linkedin.com/in/andrewkrzmarzick

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