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Learning from the Past,Preparing for the FutureAndrew KrzmarzickGovLoop Community Manager
It was 2008. We were all excited.
Myself included:One Part Professor   One Part Cheerleader
For the last 2 years:One Part Player     One Part Coach
What it takes to win:Full complement of committed players,   common goals…and champions.
What it takes to win:Commitment, consistency    …and courage.
GovLoopProblem:Millions of government employees working onsimilar issues…but how do they connect?Solution:Knowledge networ...
GovLoop Evolution                        Reaching	  out	  to	                             network	                        ...
Social Media in the Public Sector by the NumbersAgency Adoption             of Federal Agencies started using Social      ...
Social Media in the Public Sector by the Numbers:Top 5 Federal Uses of Social Media                             Communicat...
Social Media in the Public Sector by the Numbers:Agency Access to Social Media Channels      2010: 55% of respondents     ...
Social Media in the Public Sector by the NumbersGovernment Specific             GovLoop 2010                     GovLoop 2...
Member OverviewTop 10 Agencies on GovLoop                                      Federal Government1.  Dept. of Defense2.  D...
COMMUNIT           YSERVICES               4 Pillars of GovLoop TRAINING  EVENTS
What’s New?
What’s New?
What’s New?
Media RelationsPartners With:Mentioned In:
The Road Ahead•  Focus on niche communities that have emerged   based on member behavior•  Develop a new design and naviga...
Social Software Framework                               MarketingInter-institutional                               Crowdso...
Social Software Framework 4 Ways to Leverage GovLoop for Engagement and Collaboration
1. Engage the Ecosystem
Constructive, facilitated engagement:                                        IT                                        Spe...
Engage traditional media:Outcome:
2. Get Feedback
Summarized salient feedback:
Why not initiate it?            ç
3. Collaborate transparently                                             How can                                          ...
4. Highlight / honor successHow can we help you (help each other)?
Your Knowledge Network•  How can we highlight your great work?•  How can we honor your success?•  How can we help you conn...
andrew@govloop.com     202-352-1806GovLoop.com/profile/    @krazykriz AndrewKrzmarzick
Building Online Community for Government
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Building Online Community for Government

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Presentation delivered at the IDGA "Social Media for Defense" event on October 25, 2011.

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Transcript of "Building Online Community for Government"

  1. 1. Learning from the Past,Preparing for the FutureAndrew KrzmarzickGovLoop Community Manager
  2. 2. It was 2008. We were all excited.
  3. 3. Myself included:One Part Professor One Part Cheerleader
  4. 4. For the last 2 years:One Part Player One Part Coach
  5. 5. What it takes to win:Full complement of committed players, common goals…and champions.
  6. 6. What it takes to win:Commitment, consistency …and courage.
  7. 7. GovLoopProblem:Millions of government employees working onsimilar issues…but how do they connect?Solution:Knowledge network where government employeesconnect, learn and share: real-time + repository
  8. 8. GovLoop Evolution Reaching  out  to   network   SEP  2009:   20,000   JUN  2009:   Members  Passionate   10,000   Federal   Members  Employee   JAN  2009:   Community   Full-­‐Time   Team   Leaders   JUN  2008:   Recognized     Passionate     Need  for  More   GovLoop   Volunteers   Launched   Resources  
  9. 9. Social Media in the Public Sector by the NumbersAgency Adoption of Federal Agencies started using Social Media within the last 2+ years. of Federal Agencies have started using Social Media within the last year. Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  10. 10. Social Media in the Public Sector by the Numbers:Top 5 Federal Uses of Social Media Communicate Informed Internal with Citizens andDecision Making Collaboration Other Agencies Research/ Marketing and Information Promotion Gathering Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  11. 11. Social Media in the Public Sector by the Numbers:Agency Access to Social Media Channels 2010: 55% of respondents said their agencies were blocking access to Social Media channels 2011: 19% of respondents said their agencies were blocking access to Social Media channels Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  12. 12. Social Media in the Public Sector by the NumbersGovernment Specific GovLoop 2010 GovLoop 2011Social Network Usage 11% 35% 26% 18% No Increase Federal Social Media Change Significantly Consumption over next 12-18 months 56% Increase Slightly Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
  13. 13. Member OverviewTop 10 Agencies on GovLoop Federal Government1.  Dept. of Defense2.  Dept. of Health & Human Services 12.48% State Government3.  Dept. of Agriculture4. Dept. of Veterans Affairs 9.18%5.  Dept. of Homeland Security Local Government6.  General Services Admin. 14.83% 50.37 %7.  Dept. of Commerce Industry/Gov’t8.  Environmental Protection Agency Contractors9.  Dept. of Transportation 13.14 % Other (i.e. non-profit,10.  Dept. of Labor academia & Total # of Agencies: 37 International Gov’t) Members: 50,000 Average Age:
  14. 14. COMMUNIT YSERVICES 4 Pillars of GovLoop TRAINING EVENTS
  15. 15. What’s New?
  16. 16. What’s New?
  17. 17. What’s New?
  18. 18. Media RelationsPartners With:Mentioned In:
  19. 19. The Road Ahead•  Focus on niche communities that have emerged based on member behavior•  Develop a new design and navigation to reflect this shift in focus and scope•  Build a comprehensive knowledge network that has deep, positive impact on agency missions
  20. 20. Social Software Framework MarketingInter-institutional CrowdsourcingIntra-institutional
  21. 21. Social Software Framework 4 Ways to Leverage GovLoop for Engagement and Collaboration
  22. 22. 1. Engage the Ecosystem
  23. 23. Constructive, facilitated engagement: IT Specialist, DoD GovLoop team member
  24. 24. Engage traditional media:Outcome:
  25. 25. 2. Get Feedback
  26. 26. Summarized salient feedback:
  27. 27. Why not initiate it? ç
  28. 28. 3. Collaborate transparently How can we help you? Better yet: How can you help each other? 6 degrees cut to 2-3 (government wide)?
  29. 29. 4. Highlight / honor successHow can we help you (help each other)?
  30. 30. Your Knowledge Network•  How can we highlight your great work?•  How can we honor your success?•  How can we help you connect/collaborate?
  31. 31. andrew@govloop.com 202-352-1806GovLoop.com/profile/ @krazykriz AndrewKrzmarzick
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