Advancing Your Government Career With Social Media


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Advancing Your Government Career With Social Media

  1. 1. Accelerating Your ProfessionalElevation with Social MediaAndrew KrzmarzickGovLoop Community
  2. 2. Overview•  Imagine you could make powerful, professional, network-building connections every day… ▫  You can!•  This session will help you: ▫  capitalize on social media tools like Facebook, GovLoop, LinkedIn and Twitter ▫  accelerate the velocity with which you meet new people ▫  establish yourself as a go-to (gotta-hire) resource.
  3. 3. Objectives1.  Cast a vision for your future career destination.2.  Identify the types of people that will help you get there.3.  Leverage social media to accelerate your professional connections.
  4. 4. Exercise 1: Where Are You and WhereAre You Going?•  In 7 words or less, explain your professional role RIGHT NOW.•  In 7 words or less, state your vision for your professional role IN 2020.
  5. 5. The Networking ProcessHow to Leverage Relationships and Referrals to Get a JobStep 1: Get ready1.  Identify what you want to achieve from networking.2.  Do some homework first—research the field, read up on organization websites, and join a professional association so you can be conversant and professional with your contacts. © 2011 Heather Krasna:
  6. 6. Get Organized•  You will be doing a lot of outreach, visits, emailing, and following up with people. Get a system to track the details, using Excel, Act!, or whatever works for you•  Check out an infographic of this process at steps-to-social-networking
  7. 7. Step 2: Identify Your NetworkIdentify your existing “inner circle” andperipheral contacts.•  Inner Circle contacts are people who know you •  Tip: Consider the level of personally and might be able connectedness your contacts to recommend you. have—are they well connected in general? Do many people owe them favors? Do you•  Peripheral contacts know know any “super-connectors”? someone who knows you, are people who “know of” you but don’t know you well…yet.
  8. 8. Step 3: Research and Categorize Your Contacts Categorize people by level of connection with you•  Innermost circle (references, family, friends)•  Inner circle (co-workers, classmates)•  Outer circle /peripheral (friends of friends, people you’ve met briefly)•  Prospects (people you know of, but who don’t know you)
  9. 9. Step 3: Research and Categorize Your ContactsCategorize people by relevance to your job search•  Most relevant (currently in your •  Tip: To help with research, industry, job function, and geographic create a Linkedin and GovLoop area, and/or in a position to hire or profile and connect with all of refer you for jobs) your existing contacts, both inner and peripheral. Identify•  Peripherally relevant (in related which contacts are best- industries, job functions; same connected (sort by number of industry, different geographic area) connections on Linkedin), and identify which might be able to•  Less relevant (best friend in a help you in your specific search. totally unrelated industry—still might know people who can help you)
  10. 10. Step 4: Leverage Your Existing “InnerCircle” Contacts•  Contact them via LinkedIn, email, or phone, with a message reaching out to re-establish the relationship: ▫  ask them how things have been ▫  mention that you are soon launching a job search•  Be specific about your job target: ▫  specify the job title, type of organization (or specific organizations), mission area, and geographic location you want.
  11. 11. Step 4: Leverage Your Existing “InnerCircle” ContactsAsk them to:•  Keep an eye out for relevant jobs, Tip: Don’t only ask forwarding them to you for favors when you•  Introduce you to people in your area need a job -- ask of interest / target organizations how they are doing•  Serve as an internal referral continuously! (i.e. recommend you to hiring managers)•  Give tips on the hiring process for their agency, revise your resume•  Recommend you on LinkedIn; and/or serve as a reference•  Meet with you to chat and catch up.
  12. 12. Step 5: Reach Out to New Contacts•  Using the introductions from your inner circle of contacts, as well as other connections / professional associations / alumni networks and attendance at networking events
  13. 13. Step 5: Reach out to New ContactsStart reaching out strategically to new people who are:•  In organizations on your target list•  Have job titles you envy/admire•  Might be in a position to (a) hire you, (b) serve as an internal referral for upcoming positions in their organization; or (c) are super-connectors•  Are accessible and likely to respond to your request
  14. 14. Ask People for InformationalInterviewsEtiquette for these meetings is:•  be on time,•  respect the allotted time,•  offer to pay for the other person’s coffee,•  have a list of questions, and•  do your homework so you don’t waste time on basic questions
  15. 15. Ask People for InformationalInterviewsYour goal with these short meetings is:•  Research—learn about the organization’s culture, possible new opportunities, the person’s career trajectory, job search advice, and ways you could be helpful to this person•  Referrals—ask for introductions to people at other organizations or resources to explore•  Resume feedback—ask (without asking for a job!) for them to review your resume to make sure it fits your target field•  Be remembered positively and convert the person into a contact in your inner circle.
  16. 16. Step 6: Feed Your Contacts•  Maintain the relationship you have established with your new and existing contacts (and do this on an ongoing basis, not just when you are job-seeking): ▫  Send a thank you note after every informational interview. Not just an email, but a card. If you can’t do a card—you don’t have a mailing address—write a LinkedIn recommendation about how helpful the person was. ▫  Let them know when you follow up with someone they referred ▫  Keep them posted from time to time about your job hunt and asking how they are.
  17. 17. Step 6: Feed Your Contacts•  Refer other people to them; help people they refer to you•  Send them job leads, grant / new business opportunities, timely and relevant news articles, speaking engagements, or other ideas or resources that will either help their organization or help them personally whenever possible.•  Retweet their tweets, publicize their organization, etc.•  Send birthday greetings / holiday wishes if you know ‘em like that•  Go back to steps 4 through 6 until you land a job, then go to step 7.
  18. 18. Step 7: Thank Everyone!•  Thank everyone who helped you get a job!
  19. 19. Exercise 2: Who Can Help You GetThere?•  Identify 10 contacts: ▫  5 people you know ▫  5 prospects. •  Designate them as one of these four categories èèèèè
  20. 20. Discovering Connections On GovLoopHow do you find people you know and prospectson GovLoop?•  Click on “Members” from the GovLoop home page.•  On the following page, click “Advanced Search.”•  You can also go directly to•  Search by Name, Title, Current Agency or Organization…or even Educational Background.•  Once you find someone you know or that interests, send them a Friend Request (private) or leave a note on their Comment Wall (public).• government-resume-makeover-jacob-hoots-edition
  21. 21. Discovering Connections On GovLoop
  22. 22. GovGigs•  GovGigs: Find, Land, Keep and Leap•  As part of its “GovGigs” initiatives, GovLoop offers four key services and tools to accelerate your career advancement: ▫  Rock Your Resume ▫  GovLoop Mentors ▫  YGL ▫  Free Online Training/Resources
  23. 23. Rock Your Resume•  Over 100 people have received resume reviews!•  Secured the expertise of two top-notch expert reviewers•  Conducting 10 resume reviews each month•  Free service offered exclusively to GovLoop members.•  Here’s how it works: ▫  Become a member of GovLoop (if you aren’t already) ▫  Join the “Rock Your Resume Group” - ▫  Submit your resume with some context. ▫  Get a review; post your edited resume so other members can learn from the process.
  24. 24. GovLoop Mentors Program•  First-of-its-kind, government-wide program•  50 Mentor Matches began August 22•  Pilot runs through mid-November•  Sign up now and get ready for 2012!•  Here’s how you become a mentor or mentee: •  Go to •  Determine if you want to be a mentor or mentee. •  Complete your profile.
  25. 25. Free Online Training / Resources•  Free, hour-long, online trainings every month•  Guides & infographics with easy-to-read career adviceArchives of Free Online Training•  “Find the Right Gov Gig For You” rocking-resource-how-to-find•  “Get That Gov Gig: How To Network in a Tricky Job Environment” rocking-resource-networking-archive-and-slides•  “How Stunning Storytelling Can Advance Your Government Career” rocking-resource-storytelling
  26. 26. Links to Guides and InfographicsGuides and Infographs•  “Building Your Resume on USAJOBS” rock-your-resume-usajobsstyle•  “4 Winning Tips for a Successful Job Interview” rocking-resource-4-winning•  “10 Tips for Letting Federal Employers Know Your Worth” tips-for-letting-federal•  “New Hire Handbook”
  27. 27. Jobs.GovLoop.Com•  Launching next week (your sneak peek!)•  Goal: make it easier for ▫  acquisition, ▫  budgeting you to narrow down ▫  communications potential job matches. ▫  generalist•  Every week: receive 10 ▫  human resources new jobs in one of ▫  information technology ▫  $100K+ jobs several areas èèèè
  28. 28. On GovLoop: Learn from Experts andPeers - BlogsWhile there are scores of bloggers covering every issueimaginable on GovLoop, these three people cover careers: Dianne Floyd Sutton President, Sutton Enterprises Heather Krasna Director, Career Services, Evans School of Public Affairs, Univ. of Washington Kathleen Smith Chief Marketing Officer, View all of the top blog posts at:
  29. 29. Candace’s Story “Honestly,I was bored, unemployed, and going through my morning ritual of sending out about 25-30 resumes a day. I did a Google search for something like "Government Contract Administration" and stumbled on a GovLoop blog post. I dug through the site, including the job board, and signed up!” – Candace View all of the top blog posts at:
  30. 30. GovLoop Forums•  Of course, one of the best ways for you to find answers to your questions or position yourself as an expert is to check out the Forum section on GovLoop: TIP:    Be  sure  to  use   the  search  func/on  •  Ask: in  the  blogs  and forums  to  find  •  Answer: content  most relevant  to  you.  
  31. 31. Top 7 Tips for LinkedIn 1. Make sure your profile is complete and up to date!
  32. 32. Tip 2: Search your Email Contacts toFind Connections
  33. 33. Tip 3: Find Awesome People
  34. 34. Tip 4: Join, Create and Participate inGroups
  35. 35. Tip 5: Recommend your colleagues(and request recommendations).
  36. 36. Tip 6: Search, Save and Have the JobsDelivered to You
  37. 37. Tip 7: Integrate Your Other SocialMedia Accounts•  Blog•  Reading List•  Slideshare•  Twitter
  38. 38. Jeffrey’s Story•  Started the Chief Learning Officers Network in late November 2008.•  Goal was to get 20-30 folks over a period of a year or so.•  I started the group because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.•  Today, 400+ members in the group
  39. 39. 5 Quick Lessons from Jeffrey’sLinkedIn Success1.  Focused, active engagement leads to the greatest returns.2.  As with any endeavor, the more you give, the more you receive.3.  Although the hallmarks of social media are openness, transparency and participation, it is okay to limit access to your network if that ties back to your ultimate goal.4.  Establish a clear set of outcomes and a vision for the future.5.  Bigger is not always better.
  40. 40. Facebook•  Not Professional?•  Facebook is not usually seen as a professional networking site. Yet few social networks can cause more trouble for your career than Facebook. You all know how to use Facebook to connect with friends and family…so this section focuses more on the fine line between fun and infamy.
  41. 41. Facebook App: Branch Out•  Helps you expand your career network to include everyone you know on Facebook.•  You can expand your career network through all of your friends on Facebook.•  Key feature: Branchout syncs with LinkedIn – a pretty sweet feature if you don’t mind mixing business
  42. 42. Facebook App: Branch Out
  43. 43. Exercise 3: What Can Stall YourJourney?•  Form a small group with 4-5 people around you.•  Select a scenario from the next two pages.•  Assign a spokesperson and a note-taker.•  Using the worksheet, take 10 minutes to address the scenario assigned to your group.•  Be ready to share with the large group!•  We’ll address each scenario for 5-10 minutes.
  44. 44. Scenario 1 – To Friend or Not To Friend?When Eva hears the news she has earned a spot at the prestigious State Department International Fellow program, she is ecstatic as she prepares to leave Latvia and travel to the US for one year. Her fellow students in the program are from all over the world and want to know all about her - where she is from, what languages she speaks, what her hometown looks like. “Are you on Facebook?” they ask.After much convincing, Eva decides to join Facebook and begins accepting friend requests from everyone in the program. Since DC has a great nightlife, she starts posting lots of pictures from outings with her new friends. One afternoon, she gets a friend request from her supervisor. This supervisor was the one who originally accepted her application into the program, and will be on the panel to decide if she will be placed in a select group of students to intern with a US company when the program ends.
  45. 45. Scenario 1 – To Friend or Not To Friend?Questions:•  Should Eva accept the friend request from her supervisor?•  How can Eva ensure that she doesn’t miss out on valuable connections while maintaining a comfortable level of privacy and maintain her reputation?•  Should a supervisor send a friend request to direct reports?
  46. 46. Scenario 2: The Office OffenseDan and Jeff are like oil and water in the office. Despite sharing acommon mission, they cant seem to get along. Theyre always takingnot-so-subtle digs at one another in meetings and small camps ofsympathetic colleagues have formed around each of them. The problem: they are both excellent performers overall, meetingdeadlines and accomplishing team goals. However, things reallyseemed to have gone too far when Dan found an unflatteringpersonal photo of Jeff on Flickr, posted it on his Facebook page andused it as his screen saver at the office.Jeff spoke with Dans supervisor and reported the incident to HR.Dan was forced to take the image off his work computer but refusedto remove it from his Facebook page, stating that he could do what hewanted with his personal account.
  47. 47. Scenario 2: The Office OffenseQuestions:•  How would you handle this type of situation from the perspective of Dans supervisor?•  How about from the vantage point of HR?•  As a colleague?
  48. 48. Scenario 3: Venting in the Wrong VenueKarla is a Program Analyst at an agency. After aparticularly difficult day, Karla is frustrated after aninteraction with a colleague in another agency and makesthe following comment on her Facebook page: “Had todeal with difficult [insert position here] at [insert agencyhere]. Typical bureaucracy! I’m sure glad I don’t work atthat agency…and especially not with her.” She makes thecomment after work hours from a home computer.
  49. 49. Scenario 3: Venting in the Wrong VenueQuestions•  What if this really happened? Would / should Karla lose her job?•  What would be a fair policy in terms of how agency employees should use social media during their personal time?
  50. 50. Scenario 4: Digging Up DirtVanessa is a hiring manager for your agency. She has discoveredthat Google, Twitter, Facebook and LinkedIn are all effective tools forrounding out the qualifications and determining the cultural fit ofpotential candidates for position vacancies. One candidate is highlyqualified for an opening, but Vanessa discovers in her web searchthat the individual belongs to a special interest group with which shestrongly disagrees. For that reason, Vanessa does not forward thecandidates information to the supervisor for review andconsideration. Another member of the HR team learns aboutVanessas decision and elevates the issue to the Office of the ChiefHuman Capital Officer.
  51. 51. Scenario 4: Digging Up DirtQuestions•  What kind of policy would you develop to protect potential candidates from experiencing this kind of discrimination?•  What if the person truly would not have been a solid culture fit (i.e. could create significant tension among team members) based on their affiliation?•  What if you learned that this happened to you in applying for a job? How would you react?
  52. 52. Twitter Advice 12 COMMANDMENTS FOR GOV on TWITTER 1. Thou Shalt Not Spam 2. Thou shalt not leave my profile info blank 3. Thou shalt not forget the rules 4. Thou shalt not bite the hand that feeds 5. Thou shalt not hide my affiliations 6. Thou shalt not Bait and switch 7. Thou shalt Tweet regularly 8. Thou shalt contribute to the conversation 9. Thou shalt be selective about who I follow 10. Thou shalt use lists 11. Thou shalt grow my followers the right way 12. Thou shalt seek the greater Good
  53. 53. Twitter Links and Resources•  6 Suggestions for Taking Twitter to Another Level•  Follow lists•  Don’t follow these people!•  Don’t do it this way!Use listening tools (i.e. apps)• apps-for-2011-930383• for-your-mobile-phone/•  Follow hashtags.
  54. 54. Twitter Resources“How to Win Friends and Twinfluence People”Advice from Dr. Mark Drapeau (@cheeky_geeky)WIN FRIENDS TWINFLUENCE PEOPLE1. Be unique, but be yourself 6. Find the influencers2. Participate in conversation 7. Become an authority3. Provide value to a 8. Be creativecommunity 9. Reward with shout-outs4. Attract loyal followers 10. Always have fun5. Mix microsharing withother outlets
  55. 55.  
  56. 56. Stephanie & Sonny’s Story “Im job hunting right now, and Ive found social media to be extremely helpful for networking purposes. LinkedIn and Twitter in particular have helped me connect with a bunch of potential future employers.” “I first heard about my current job vacancy via Twitter :) So I can say without any reservation that social media has helped my career in a significant way.”
  57. 57. Four Fantastic Ways to Get Organized With Google  1. Search Yourself
  58. 58. Four Fantastic Ways to Get Organized With Google  2. Set Up Google Alerts
  59. 59. Four Fantastic Ways to Get Organized With Google  3. Get a Reader  
  60. 60. Four Fantastic Ways to Get Organized With Google  4. Check Out Google+
  61. 61. Find Your Voice•  Got something to say and need a place to say it? ▫  Blogging gives your voice a written outlet. ▫  If speaking’s your thing, try podcasting.
  62. 62. Chris’ Story “Social media allows me to network with like-minded people in the areas I wish to advance my career. This is huge. When trying to look for that next step in my professional career, it allows me to integrate with companies, people in theTIP:  Be  sure   careers Im interested in, best practices,to  review  this   etc. It has also given me a location toinfograph   showcase my talents and create portfoliosonline   of my work.”
  63. 63. Exercise 4: So What Will You Do Nextto Hit the Gas?•  What are 3 actions you will take in the next week?•  What are 3 additional actions you will take by the end of September?
  64. 64. My 3 Actions for YOU! 1. Join GovLoop: 2. Friend Me: www. 3. Find Me on LinkedIn: