Accelerating Your Government Career With Social Media


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Guide created as part of a 3-hour workshop designed to help government employees advance their careers more quickly by leveraging social media.

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Accelerating Your Government Career With Social Media

  1. 1.   Accelerating  Your  Professional    Elevation  with  Social  Media    Overview  You  might  meet  your  next  boss  at  a  social  event.  But  what  if  you  could  make  powerful,  professional,  network-­‐building  connections  every  day?  You  can.  This  session  will  help  you  to  capitalize  on  social  media  tools  like  Facebook,  GovLoop,  LinkedIn  and  Twitter  to  accelerate  the  velocity  with  which  you  meet  new  people  and  establish  yourself  as  a  go-­‐to  (gotta-­‐hire)  resource.      Objectives  Ø Cast  a  quick  vision  for  your  future  career  destination.  Ø Identify  the  types  of  people  that  will  help  you  get  there.  Ø Leverage  social  media  to  accelerate  your  professional  connections.      Exercise  1:  Where  Are  You  and  Where  Are  You  Going?  In  7  words  or  less,  explain  your  professional  role  RIGHT  NOW.        In  7  words  or  less,  state  your  vision  for  your  professional  role  IN  2020.              Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  1,  @krazykriz  
  2. 2. Outline  /  Table  of  Contents    Overview  and  Objectives     1  Exercise  1:    Where  are  you  and  where  you  are  going?   1  Outline  /  Table  of  Contents   2  The  Networking  Process   3  Exercise  2:  Who  can  help  you  get  there?   5  GovLoop   6  Candace’s  Story   10  LinkedIn   11  Jeffrey’s  Story   14  Facebook   15  Exercise  3:  What  can  stall  your  journey?   16  Twitter   19  Google   21  Blogging  /  Podcasting   23  Chris’  Story   24  Exercise  4:  So  what  will  you  do  next  to  hit  the  gas?   25          Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  2,  @krazykriz  
  3. 3. THE  NETWORKING  PROCESS:  HOW  TO  LEVERAGE     RELATIONSHIPS  AND  REFERRALS  TO  GET  A  JOB*       ©  2011  Heather  Krasna  |      Networking  is  almost  universally  agreed  upon  to  be  one  the  most  effective  ways  to  get  a  job.  Here’s  a  step-­‐by-­‐step  process  to  leveraging  and  expanding  on  your  network  to  land  a  job.    1)  Get  ready.   a)  Identify  what  you  want  to  achieve  from  networking.  Are  you  exploring  a  new  field  and   just  want  to  learn  about  it?  Do  some  homework  first—research  the  field,  read  up  on  organization   websites,  and  join  a  professional  association  so  you  can  be  conversant  and  professional  with  your   contacts.  Don’t  waste  people’s  valuable  time  with  elementary  questions  that  could  be  answered  by  a   few  minutes  of  homework  on  your  part.     b)  Get  organized.  You  will  be  doing  a  lot  of  outreach,  visits,  emailing,  and  following  up  with  people.   Get  a  system  to  track  the  details,  using  Excel,  Act!,  or  whatever  else  works  for  you.  2)  Identify  your  existing  “inner  circle”  and  peripheral  contacts.     Look  for  prior  and  current  work  contacts,  clients,  co-­‐workers,  supervisors,  friends,  professional  association   members,  classmates,  alumni  from  your  school,  professors,  social  group  members,  religious  organization   members,  service  providers  etc.     • Inner  Circle  contacts  are  people  who  know  you  personally  and  might  be  able  to  recommend  you.   • Peripheral  contacts  know  someone  who  knows  you,  are  people  who  “know  of”  you  but  don’t  know  you   well…yet.   Tip:    3)  Research  and  categorize  your  contacts.     Consider  the  level  of     connectedness  your   a)  Categorize  people  by  level  of  connection  with  you:     contacts  have—are  they   • Innermost  circle  (references,  family,  friends)     well  connected  in  general?   • Inner  circle  (co-­‐workers,  classmates)   Do  many  people  owe  them   • Outer  circle/peripheral  (friends  of  friends,  people  you’ve  met  briefly)     favors?    Do  you  know  any   • Prospects  (people  you  know  of,  but  who  don’t  know  you)   “super-­‐connectors”?     b)  Categorize  people  by  relevance  to  your  job  search:       • most  relevant  (currently  in  your  industry,  job  function,  and  geographic  area,  and/or  in  a  position  to   hire  or  refer  you  for  jobs)   • peripherally  relevant  (in  related  industries,  job  functions;  same  industry,  different  geographic  area)   • less  relevant  (best  friend  in  a  totally  unrelated  industry—still  might  know  people  who  can  help  you)     To  help  with  research,  create  a  Linkedin  and  GovLoop  profile  and  connect  with  all  of  your  existing  contacts,   both  inner  and  peripheral.  This  will  help  you  identify  which  contacts  are  best-­‐connected  (you  can  sort  by   number  of  connections  on  Linkedin),  and  identify  which  might  be  able  to  help  you  in  your  specific  search.                                                                                                                    *  Check  out  an  infographic  of  this  process  at­‐steps-­‐to-­‐social-­‐networking    Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  3,  @krazykriz  
  4. 4. 4)  Leverage  your  existing  “inner  circle”  contacts.    Contact  them  via  Linkedin,  email,  or  phone,  with  a  message  reaching  out  to  re-­‐establish  the  relationship  (consider  starting  with  step  6),  ask  them  how  things  have  been,  and  mention  that  you  are  soon  launching  a  job  search.  Be  specific  about  your  job  target:  specify  the  job  title,  type  of  organization  (or  specific  organizations),  mission  area,  and  geographic  location  you  want.  Ask  them  to:   • Keep  an  eye  out  for  relevant  jobs  for  you,  and  forward  them  along  to  you   • Introduce  you  to  people  in  your  area  of  interest  or  target  organizations   • Serve  as  an  internal  referral  for  positions  (i.e.  recommend  you  to  hiring  managers)   • Give  you  tips  on  the  hiring  process  for  their  organization  and  revise  your  resume   • Recommend  you  on  Linkedin;  and/or  serve  as  a  reference   • Meet  with  you  to  chat  and  catch  up.  Don’t  only  ask  for  favors  when  you  need  a  job!  Ask  how  they  are   doing!    5)  Reach  out  to  new  contacts:    Using  the  introductions  from  your  inner  circle  of  contacts,  as  well  as  other  connections  /  professional  associations  /  alumni  networks  and  attendance  at  networking  events,  start  reaching  out  strategically  to  new  people  who  are:   • In  organizations  on  your  target  list   • Have  job  titles  you  envy/admire   • Might  be  in  a  position  to  either  hire  you,  or  to  serve  as  an  internal  referral  for  upcoming  positions  in   their  organization;  or  are  super-­‐connectors  in  the  field  and/or   • Are  accessible  and  likely  to  respond  to  your  request  (either  are  at  a  level  1-­‐3  years  ahead  of  you;  or  you   are  being  introduced  by  someone  that  they  owe  favors  to  and  so  they  feel  obligated  to  respond;  or  are   unlikely  to  be  inundated  with  networking  requests).  Ask  these  people  for  Informational  Interviews.  Etiquette  for  these  meetings  is:  be  on  time,  respect  the  allotted  time,  offer  to  pay  for  the  other  person’s  coffee,  have  a  list  of  questions,  and  do  your  homework  so  you  don’t  waste  time  on  basic  questions.  Your  goal  with  these  short  meetings  is:   • Research—learn  about  the  organization’s  culture,  possible  new  opportunities,  the  person’s  career   trajectory,  job  search  advice,  and  ways  you  could  be  helpful  to  this  person   • Referrals—ask  for  introductions  to  people  at  other  organizations  or  resources  to  explore   • Resume  feedback—ask  (without  asking  for  a  job!)  for  them  to  review  your  resume  to  make  sure  it  fits   your  target  field   • Be  remembered  positively  and  convert  the  person  into  a  contact  in  your  inner  circle.    6)  Feed  your  contacts.  Maintain  the  relationship  you  have  established  with  your  new  and  existing  contacts—and  do  this  on  an  ongoing  basis,  not  just  when  you  are  job-­‐seeking-­‐-­‐by:  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  4,  @krazykriz  
  5. 5. • SENDING  A  THANK  YOU  NOTE  after  every  informational  interview.  Not  just  an  email,  but  a  card.  If  you   can’t  do  a  card—you  don’t  have  a  mailing  address—write  a  Linkedin  recommendation  about  how   helpful  the  person  was.   • Letting  them  know  when  you  follow  up  with  a  person  they  have  referred  you  to.     • Keeping  them  posted  from  time  to  time  about  your  job  hunt  and  asking  how  they  are.   • Referring  other  people  to  them  as  relevant;  and  helping  people  they  refer  to  you.   • Sending  them  job  leads,  grant  opportunities,  new  business  opportunities,  timely  and  relevant  news   articles,  possible  speaking  engagements,  or  other  ideas  or  resources  that  will  either  help  their   organization  or  help  them  personally  whenever  possible.  Retweet  their  tweets,  publicize  their   organization,  etc.   • If  you  know  the  person  personally,  send  birthday  greetings  and  holiday  wishes.    Go  back  to  steps  4  through  6  until  you  land  a  job,  then  go  to  step  7.    7)  Thank  everyone  who  helped  you  get  a  job!      Exercise  2:  Who  Can  Help  You  Get  There?      Identify  10  contacts  –  5  people  you  know  and  5  prospects.  Designate  them  as  one  of  the  four  categories  below.    People  You  Know        1.2.  3.  4.  5.  Prospects  1.  2.  3.  4.  5.  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  5,  @krazykriz  
  6. 6. Discovering  Connections  How  do  you  find  people  you  know  and  prospects  on  GovLoop?  See  below:  1. Click  on  “Members”  from  the  GovLoop   home  page.  2. On  the  following  page,  click  “Advanced   Search.”  3. You  can  also  go  directly  to  4. Search  by  Name,  Title,  Current  Agency   or  Organization…or  even  Educational   Background.  5. Once  you  find  someone  you  know  or   that  interests,  send  them  a  Friend   Request  (private)  or  leave  a  note  on   their  Comment  Wall  (public).         TIP:       • When  making  a  Friend  Request  on     GovLoop,  you  have  a  limited  number  of     characters  and  it  doesn’t  allow  links.     Here’s  where  your  7-­‐word  description     comes  in  handy  along  with  a  brief     reason  for  your  request.         • The  Comment  Wall  allows  you  to  use     more  characters  and  share  links.  The     only  potential  drawback  is  that  your     comment  can  be  seen  by  anyone  and  is     show  in  the  community’s  “Latest     Activity”  stream  on  the  homepage.        Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  6,  @krazykriz  
  7. 7.    GovGigs:  Find,  Land,  Keep  and  Leap  As   part   of   its   “GovGigs”   initiatives,   GovLoop   offers   four   key   services   and   tools   to   accelerate   your   career  advancement:  1. Rock  Your  Resume  GovLoop has teamed up with Young Government Leaders (YGL) to host a project called “Rock Your Resume.”To date, over 100 people have received resume reviews. We have secured the expertise of two top-notchexpert reviewers who are conducting 10 resume reviews each month. It is a free service offered exclusively toGovLoop members. Here’s how it works: o Become a member of GovLoop (if you aren’t already) o Join the “Rock Your Resume Group” - o Submit your resume along with some context for the reviews. o They offer a review; you post your edited resume so that other members of the community can learn from the process.  NOTE:  Here’s  a  blog  post  showing  the  resume  of  someone  who  has  followed  the  recommendations  of  the  reviewers…and  is  getting  job  interviews:­‐resume-­‐makeover-­‐jacob-­‐hoots-­‐edition  2. Mentors  Program  With  the  impending  departure  of  Baby  Boomers  from  the  workforce  and  the  need  to  transfer  knowledge  from  one  generation  of  public  servants  to  the  next,  theres  one  idea  that  arises  again  and  again:  "there  ought  to  be  a  government-­‐wide  mentoring  program."    Of  course,  there  are  several  excellent  mentor  programs  in  individual  agencies  and  at  the  state  and  local  level...but  there  is  nothing  available  on  a  larger  scale  -­‐  a  massive  mentoring  project  that  connects  people  from  every  level  of  government  with  seasoned  leaders  and  peers  who  can  offer  insight  and  advice  to  help  each  other  advance  in  their  careers.    Well  now  there  is:  the  GovLoop  Mentors  Program!  Here’s  how  you  can  get  involved  as  a  mentor  or  mentee:   o Go  to   o Determine  whether  you  want  to  be  a  mentor  or  mentee.   o Complete  your  profile.   o Get  matched!  NOTE:  The  program  is  running  as  a  pilot  from  July  –  November  2011  with  a  limit  of  only  50  mentor  pairings.  The  program  will  re-­‐launch  for  a  broader  number  of  people  in  January  2012.  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  7,  @krazykriz  
  8. 8. 3.  Free  Online  Training  /  Resources  In  addition  to  these  two  programs,  GovLoop  hosts  a  free,  hour-­‐long,  online  training  every  month  and  produces  guides  and  infographics  that  offer  easy-­‐to-­‐read  advice  for  career  advancers.  Here  are  some  examples:  Archives  of  Free  Online  Training  • “Find  the  Right  Gov  Gig  For  You”­‐resource-­‐how-­‐to-­‐find    • “Get  That  Gov  Gig:  How  To  Network  in  a  Tricky  Job  Environment”­‐resource-­‐networking-­‐archive-­‐ and-­‐slides    • “How  Stunning  Storytelling  Can  Advance  Your  Government  Career” -­‐resource-­‐storytelling    Links  to  Guides  and  Infographics  • “Building  Your  Resume  on  USAJOBS”­‐ your-­‐resume-­‐usajobsstyle    • “4  Winning  Tips  for  a  Successful  Job  Interview” -­‐resource-­‐4-­‐winning    • “10  Tips  for  Letting  Federal  Employers  Know  Your  Worth”­‐ tips-­‐for-­‐letting-­‐federal  • “New  Hire  Handbook”­‐hire-­‐handbook    4.  Finally,  GovLoop  recently  launched  a  new  site  designed  to  make  it  easier  for  you  to  narrow  down  potential  job  matches.  Every  week,  you  can  receive  10  new  jobs  in  one  of  several  functional  areas:  acquisition,  budgeting,  communications,  generalist,  human  resources,  information  technology  and  even  $100K+  jobs.  We’ve  also  consolidated  all  of  the  above  resources  in  one  place  to  make  it  easy  to  find  all  of  your  career  advancement.  Access  here:      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  8,  @krazykriz  
  9. 9.    Learn  from  Experts  and  Peers  There  are  two  great  ways  to  leverage  the  people  on  GovLoop  to  educate  yourself  about  your  field:  Blogs  While   there   are   scores   of   bloggers   covering   every   issue   imaginable   on   GovLoop,   these   three   people   cover  career-­‐related  topics:     Dianne  Floyd  Sutton   Title:  President,  Sutton  Enterprises   Blog:           Heather  Krasna   Title:  Director,  Career  Services,  Evans  School  of  Public  Affairs,  Univ.  of  Washington   Blog:       Kathleen  Smith   Title:  Chief  Marketing  Officer,   Blog:     View  all  of  the  top  blog  posts  at:    Forums  Of  course,  one  of  the  best  ways  for  you  to  find  answers  to  your  questions  or  position  yourself  as  an  expert  is  to  check  out  the  Forum  section  on  GovLoop:   • Ask:     • Answer:   TIP:    Be  sure  to  use  the  search  function  in  the  blogs  and  forums  to  find  content  most  relevant  to  you.      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  9,  @krazykriz  
  10. 10. Candace’s  Story  How  did  you  find  out  about  GovLoop?    Honestly...I  was  bored,  unemployed,  and  going  through  my  morning  ritual  of  sending  out  about  25-­‐30  resumes  a  day.  I  did  a  Google  search  for  something  like  "Government  Contract  Administration"  and  stumbled  on  a  GovLoop  blog  post.  I  dug  through  the  site,  including  the  job  board,  and  signed  up!  How  did  it  happen,  the  connection  that  led  to  your  job?  As  soon  as  I  signed  up  for  GovLoop,  someone  virtually  greeted  me,  asked  me  what  I  was  interested  in,  and  pointed  me  on  to  relevant  groups.    They  told  me  to  check  out  individuals  in  those  spaces  that  did  a  lot  of  posting  and  to  reach  out  to  them.    Not  only  that,  they  told  me  to  start  posting/  blogging  in  those  groups  to  gain  credibility.    It  wasnt  too  long  before  I  stumbled  upon  Sterling  Whitehead;  he  had  just  started  Young  Acquisition  Professionals  on  GL.    He  was  piloting  a  mentor/mentee  program  through  YAP,  and  pairing  young,  want-­‐to-­‐be  acquisition  nerds,  like  myself,  up  with  experienced  acquisition  gurus.    COOL!    I  asked  Sterling  if  we  could  talk  via  phone.    He  was  more  than  willing.    A  few  days  later  we  made  that  connection.    Sterling  advised  me  to  join  some  professional  associations  like  NCMA  and  IACCM  that  were  relevant  to  my  desired  career  field.    He  also  told  me  that  he  had  transitioned  from  selling  toilets  in  TX  to  an  1102  contracting  officer  with  the  Department  of  Navy  in  just  a  few  short  months.  His  story  really  gave  me  the  hope  that  I  needed  to  get  out  of  finance  (which  had  literally  imploded  around  me)  and  to  move  on  to  my  real  passion,  the  public  sector.  Sterling  paired  me  up  with  Tina  Borger,  CPPO,  Director  of  Research  at  the  National  Institute  of  Governmental  Purchasing  (NIGP).    Tina  and  I  went  back  and  forth  on  the  phone  at  least  once  a  week  for  about  three  weeks.    She  would  forward  job  announcements  to  me  from  all  over  the  country  related  to  procurement  (mostly  on  the  state  and  local  level).    I  asked  her  one  day  if  she  would  review  my  cover  letter  and  resume  (surely  there  was  something  wrong  with  it,  because  I  had  never  received  a  call  back  for  an  interview  from  any  government  organization).    She  agreed.  After  forwarding  my  resume,  Tina  took  one  look  and  asked  me  if  I  would  be  interested  in  working  for  NIGP.    She  was  looking  for  someone  to  research  standards  of  practice  for  the  public  procurement  profession.  She  encouraged  me  to  rework  my  resume  a  bit,  and  championed  me  all  the  way  through  NIGPs  HR  and  hiring  process.    Literally  3  weeks  later  I  was  the  new  Standards  Manager  at  NIGP.  Im  happy  to  say  that  six  months  later,  Ive  taken  my  recent  Diplomacy  studies  and  put  them  to  work  at  NIGP.    Ive  had  the  pleasure  of  meeting  with  a  delegation  from  China,  managing  a  team  of  over  65  individuals  in  two  countries,  and  now  looking  at  taking  our  project  global!    WOW  RIGHT?  How  is  GovLoop  helping  you  to  keep  growing  now  that  youve  landed  that  gig?  Every  day  I  find  something  new  on  GovLoop.    We  affectionately  refer  to  these  things  as  "shiny  objects".    Be  it  a  posting  on  leadership,  government  performance  management,  or  helping  out  another  young  govie...I  continue  to  take  ideas  from  GovLoop  to  innovate  in  my  position  here  at  NIGP.  The  most  successful  take  away  from  GL  was  a  posting  which  helped  me  to  conduct  an  interview  with  key  stakeholder  organizations  for  my  project,  record  that  interview,  and  turn  it  into  a  podcast...all  for  free.    My  boss  and  CEO  loved  me  for  that  one!  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  10,  @krazykriz  
  11. 11.  Top  7  Tips  for  Leveraging  LinkedIn    Most  people  are  already  on  LinkedIn.  If  not,  I’d  encourage  you  to  open  an  account.  It’s  free  and  simple.  Either  way,  you  should  be  sure  you  do  these  three  things:   1. Make  sure  your  profile  is  complete  and  up  to  date!                       2. Search  your  email  contacts  to  find  connections.  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  11,  @krazykriz  
  12. 12. 3. Find  awesome  people.                          4. Join,  create  and  participate  in  groups.      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  12,  @krazykriz  
  13. 13. 5. Recommend  your  colleagues  (and  request  recommendations).            6. Search,  save  and  have  the  jobs  delivered  to  you.      7. Integrate  your  other  social  media   accounts.   • Blog   • Reading  List   • Slideshare   • Twitter        Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  13,  @krazykriz  
  14. 14. Jeff’s  Story  1)  What’s  the  history  of  the  CLO  Group  on  LinkedIn  and  what  was  your  baseline  knowledge  of  social  media?    I  started  the  Chief  Learning  Officers  Network  in  late  November  2008.  I  had  no  real  knowledge  of  Web  2.0  capacity.  I  had  been  a  member  of  LinkedIn  for  a  few  months,  joining  because  friends  bugged  me  to  be  a  part  of  it.  After  a  while  as  a  member,  I  began  to  join  some  groups  basically  to  see  what  would  happen.  I  didnt  see  a  group  for  CLOs  so  I  started  the  network  thinking  and  hoping  to  get  20-­‐30  folks  over  a  period  of  a  year  or  so.  I  started  the  group  because  nothing  was  in  existence  in  LinkedIn  and  thought  our  community  needed  something  –  a  place,  a  forum,  something  to  communicate  around  ideas.      2)  What  was  it  that  motivated  you  to  try  something  new  with  social  media?    Basically,  LinkedIn  was  a  place  for  me  to  find  old  college  buddies.  Before  our  talk  I  had  my  group  up,  but  I  didnt  really  actively  seek  new  members  or  really  communicate  much  with  those  who  joined.  I  just  figured  things  would  "happen"  and  individuals  would  just  start  to  collaborate.  The  conversation  we  had  over  dinner  convinced  me  that  I  needed  to  spend  more  time  in  the  network,  I  had  to  "work  my  network."  Literally,  I  had  to  start  communicating  with  folks  who  took  the  time  to  sign  up.  Before  our  chat  I  thought  success  was  just  starting  the  group  and  anything  the  group  did  would  be  gravy  (lets  call  it  success  plus).  I  realized  that  was  a  "passive"  model  and  I  had  to  change  my  thinking,  and  basically  think  of  the  site  more  as  a  "place  of  engagement"  where  I  would  reach  out  to  members,  ask  them  questions,  and  seek  their  opinion.  Our  conversation  helped  me  see  that  success  might  be  achieved  through  focused  engagement.    3)  Can  you  describe  what  has  happened  since  launch?    The  November  launch  was  uneventful;  folks  started  to  come  in  groups  of  5  or  6.  Post-­‐holidays  and  after  February  something  happened  -­‐  some  days  I  would  get  20-­‐30  requests  to  join!  Today,  humbly  I  tell  you  that  the  interest  in  the  group  has  totally  exploded,  and  gone  international  -­‐  requests  to  join  come  regularly  from  learning  professionals  from  around  the  world.  As  of  today  we  have  over  400  learning  professionals  in  the  Chief  Learning  Officers  Network,  I  dont  have  a  breakdown  of  actual  CLOs  -­‐  the  group  is  a  composite  of  individuals  with  learning  and  development  responsibilities  and  folks  who  are  actual  CLOs,  seasoned  with  some  vendors.    4)  To  what  do  you  attribute  the  growth?  How  did  you  disseminate  information  about  it?    Growth  is  due  to  word  of  mouth  –  has  to  be  since  I  dont  advertise  it  anywhere  and  I  really  dont  talk  about  it  to  other  leaders.  Why?  Because  the  metric  of  success  being  bigger  numbers  doesnt  work  for  me,  so  there  was  no  need  to  "talk  people  into  joining."  Thats  why  the  interest  in  the  group  is  so  surprising.  0I  never  expected  this  much  interest  so  actually  I  never  develop  a  marketing  strategy  either.  Its  interesting  that  not  only  do  I  now  get  the  usual  request  to  join,  I  also  get  Inmail/Email  for  individuals  who  are  providing  me  a  business  case/justification  for  why  they  should  join  and  how  they  expect  to  contribute  to  the  group,  almost  like  a  self-­‐Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  14,  @krazykriz  
  15. 15. imposed  application  process.  I  have  received  emails  from  folks  who  have  said  that  "so  and  so  recommended  that  I  join  and  here  is  how  I  want  to  contribute..."  I  havent  let  everyone  join  and  have  gotten  some  not  so  nice  emails  from  folks  who  really  didnt  have  a  connection  with  the  group  but  the  integrity  of  the  group  matters  to  me  so  I  dont  mind  taking  a  few  hits.      5)  Whats  the  biggest  outcome  or  ROI/ROE  for  you  to  date?  The  group  has  become  known  as  a  place  for  leaders  in  learning  to  share  ideas/thoughts/connect  –  something  that  was  just  not  possible  a  few  years  ago  but  made  available  through  advances  in  technology.  We  know  that  CLOs  who  would  have  never  met  have  connected  on  issues  of  commonality;  some  folks  have  begun  working  together/collaborating.  There  is  interest  in  doing  a  CLO  conference  in  web  2.0  (leaning  toward  Second  Life)  where  we  will  have  a  day  of  discussion  on  common  issues.  Im  forming  a  team  of  five  CLOs/learning  professionals  to  plan  it.  On  a  personal  level,  Ive  been  invited  to  a  CLOs  only  retreat  (for  150  CLOs  of  major  private  sector  organization)  and  have  been  asked  to  be  a  presenter  (not  something  I  sought  but  humbly  happy  to  support)  -­‐  without  the  network  the  folks  in  charge  of  the  retreat  would  have  never  found  me.    6)  What  ideas  do  you  have  for  the  future  with  LinkedIn?  Beyond?  I  want  us  to  be  a  "real-­‐time  think  tank"  doing  things  like  developing  and  deploying  surveys  to  the  group  on  learning  and  development  topics,  taking  the  information  that  we  uncover  and  share  it  with  the  greater  learning  community.  Also,  I  hope  that  the  group  can  help  government  CLOs  look  for,  and  then  execute,  ways  to  collaborate  and  share  costs  in  the  design,  development  and  execution  of  strategic  learning  initiatives.  I  want  to  ensure  a  safe  forum  for  CLOs  to  noodle  ideas/be  creative  and  inventive  and  test  (success  is  great  and  failure  is  ok,  too).  Perhaps  we  can  host  an  annual  Web  2.0  conference  and  develop  a  CLO  academic  curriculum  because  right  now  there  isnt  identified  (that  Ive  seen)  basic  curriculum  for  a  CLO  (either  at  the  undergrad/grad  level).      7)  Any  final  thoughts  or  insights  for  readers?  Whatever  we  do  I  want  it  to  be  sustainable  and  meaningful  -­‐  the  bigger  means  better  metric  is  a  data  point,  but  not  my  goal.  For  me  its  much  more  important  that  we  are  doing  something  with  folks  who  took  the  time  to  join  and  ensure  that  they  will  make  use  of  the  group  and  feel  a  part  of  the  group  than  just  getting  bigger.  Ultimately,  the  group  has  to  be  relevant  and  sustainable  beyond  even  my  own  involvement.      5  Quick  Lessons  from  Jeffrey’s  LinkedIn  Success    1.  Focused,  active  engagement  leads  to  the  greatest  returns.    2.  As  with  any  endeavor,  the  more  you  give,  the  more  you  receive.  3.  Although  the  hallmarks  of  social  media  are  openness,  transparency  and  participation,  it  is  okay  to  limit  access  to  your  network  if  that  ties  back  to  your  ultimate  goal.    4.  Establish  a  clear  set  of  outcomes  and  a  vision  for  the  future.  5.  Bigger  is  not  always  better.  A  relevant,  active  group  of  people  that  brings  value  to  one  another  may  be  a  more  meaningful  measure  of  success.      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  15,  @krazykriz  
  16. 16. Not  Professional?  Facebook  is  not  usually  seen  as  a  professional  networking  site.  Yet  few  social  networks  can  cause  more  trouble  for  your  career  than  Facebook.  You  all  know  how  to  use  Facebook  to  connect  with  friends  and  family…so  this  section  focuses  more  on  the  fine  line  between  fun  and  infamy.  First,  we’ll  cover  a  relatively  new  app  that  strives  to  combine  the  personal  and  professional  on  Facebook:      BranchOut  is  a  Facebook  app  that  helps  you  expand  your  career  network  to  include  everyone  you  know  on  Facebook.  Every  time  a  Facebook  friend  joins  BranchOut,  you  see  where  they  used  to  work,  where  they  work  now,  and  where  their  friends  work.    The  most  obvious  benefit  of  BranchOut  is  that  you  can  expand  your  career  network  through  all  of  your  friends  on  Facebook.  You  can  search  by  company  name,  see  a  full  list  of  all  your  friends  on  Facebook  and  all  of  the  places  they  worked,  search  the  BranchOut  database  for  job  opportunities,  and  help  your  friends  get  jobs.  Key  feature:  Branchout  syncs  with  LinkedIn  –  a  pretty  sweet  feature  if  you  don’t  mind  mixing  business.  Exercise  3:  What  can  stall  your  journey?   • Form  a  small  group  with  4-­‐5  people  around  you.   • You  will  receive  /  select  a  scenario  from  the  next  two  pages.   • Assign  a  spokesperson  and  a  note-­‐taker.   • Using  the  worksheet,  take  10  minutes  to  address  the  scenario  assigned  to  your  group.   • Be  ready  to  share  with  the  large  group!   • We’ll  address  each  scenario  for  5-­‐10  minutes.      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  16,  @krazykriz  
  17. 17. Scenario  1  –  “To  Friend  or  Not  To  Friend?”  When  Eva  hears  the  news  she  has  earned  a  spot  at  the  prestigious  State  Department  International  Fellow  program,  she  is  ecstatic  as  she  prepares  to  leave  Latvia  and  travel  to  the  US  for  one  year.  Her  fellow  students  in  the  program  are  from  all  over  the  world  and  want  to  know  all  about  her  -­‐  where  she  is  from,  what  languages  she  speaks,  what  her  hometown  looks  like.    “Are  you  on  Facebook?”  they  ask.  After  much  convincing,  Eva  decides  to  join  Facebook  and  begins  accepting  friend  requests  from  everyone  in  the  program.    Since  DC  has  a  great  nightlife,  she  starts  posting  lots  of  pictures  from  outings  with  her  new  friends.    One  afternoon,  she  gets  a  friend  request  from  her  supervisor.    This  supervisor  was  the  one  who  originally  accepted  her  application  into  the  program,  and  will  be  on  the  panel  to  decide  if  she  will  be  placed  in  a  select  group  of  students  to  intern  with  a  US  company  when  the  program  ends.        Questions:  A. Should  Eva  accept  the  friend  request  from  her  supervisor?  B. How  can  Eva  ensure  that  she  doesn’t  miss  out  on  valuable  connections  while  maintaining  a  comfortable   level  of  privacy  and  maintain  her  reputation?  C.  Should  a  supervisor  send  a  friend  request  to  direct  reports?                  Scenario  2:  "The  Office  Offense"  Dan  and  Jeff  are  like  oil  and  water  in  the  office.  Despite  sharing  a  common  mission,  they  cant  seem  to  get  along.  Theyre  always  taking  not-­‐so-­‐subtle  digs  at  one  another  in  meetings  and  small  camps  of  sympathetic  colleagues  have  formed  around  each  of  them.    The  problem:  they  are  both  excellent  performers  overall,  meeting  deadlines  and  accomplishing  team  goals.  However,  things  really  seemed  to  have  gone  too  far  when  Dan  found  an  unflattering  personal  photo  of  Jeff  on  Flickr,  posted  it  on  his  Facebook  page  and  used  it  as  his  screen  saver  at  the  office.  Jeff  spoke  with  Dans  supervisor  and  reported  the  incident  to  HR.  Dan  was  forced  to  take  the  image  off  his  work  computer  but  refused  to  remove  it  from  his  Facebook  page,  stating  that  he  could  do  what  he  wanted  with  his  personal  account.    Questions:   A. How  would  you  handle  this  type  of  situation  from  the  perspective  of  Dans  supervisor?     B. How  about  from  the  vantage  point  of  HR?   C. As  a  colleague?          Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  17,  @krazykriz  
  18. 18. Scenario  3:    “Venting  in  the  Wrong  Venue”  Karla  is  a  Program  Analyst  at  an  agency.  After  a  particularly  difficult  day,  Karla  is  frustrated  after  an  interaction  with  a  colleague  in  another  agency  and  makes  the  following  comment  on  her  Facebook  page:  “Had  to  deal  with  difficult  [insert  position  here]  at  [insert  agency  here].    Typical  bureaucracy!  I’m  sure  glad  I  don’t  work  at  that  agency…and  especially  not  with  her.”  She  makes  the  comment  after  work  hours  from  a  home  computer.      Questions   A. What  if  this  really  happened?  Would  /  should  Karla  lose  her  job?   B. What  would  be  a  fair  policy  in  terms  of  how  agency  employees  should  use  social  media  during  their   personal  time?                Scenario  4:  "Digging  Up  Dirt"  Vanessa  is  a  hiring  manager  for  your  agency.  She  has  discovered  that  Google,  Twitter,  Facebook  and  LinkedIn  are  all  effective  tools  for  rounding  out  the  qualifications  and  determining  the  cultural  fit  of  potential  candidates  for  position  vacancies.    One  candidate  is  highly  qualified  for  an  opening,  but  Vanessa  discovers  in  her  web  search  that  the  individual  belongs  to  a  special  interest  group  with  which  she  strongly  disagrees.  For  that  reason,  Vanessa  does  not  forward  the  candidates  information  to  the  supervisor  for  review  and  consideration.    Another  member  of  the  HR  team  learns  about  Vanessas  decision  and  elevates  the  issue  to  the  Office  of  the  Chief  Human  Capital  Officer.    Questions   A. What  kind  of  policy  would  you  develop  to  protect  potential  candidates  from  experiencing  this  kind  of   discrimination?   B. What  if  the  person  truly  would  not  have  been  a  solid  culture  fit  (i.e.  could  create  significant  tension   among  team  members)  based  on  their  affiliation?   C. What  if  you  learned  that  this  happened  to  you  in  applying  for  a  job?  How  would  you  react?          Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  18,  @krazykriz  
  19. 19.  6  Suggestions  for  Taking  Twitter  to  Another  Level      1. Find  other  government  people  and  agencies  at:    2. Follow  lists:   12 COMMANDMENTS   FOR GOV on TWITTER3. Don’t  follow  these  people!   1. Thou Shalt Not Spam 2. Thou shalt not leave my­‐ profile info blanknot-­‐to-­‐follow-­‐on-­‐twitter     3. Thou shalt not forget the rules     4. Thou shalt not bite the4. Don’t  do  it  this  way!   hand that feeds 5. Thou shalt not hide my­‐ affiliations13-­‐twitter-­‐worst     6. Thou shalt not Bait and   switch 7. Thou shalt Tweet5. Use  listening  tools  (i.e.  apps)   regularly-­‐­‐ 8. Thou shalt contribute to the conversationbest-­‐twitter-­‐apps-­‐for-­‐2011-­‐930383   9. Thou shalt be selective-­‐­‐ about who I followtwitter-­‐apps-­‐for-­‐your-­‐mobile-­‐phone/   10. Thou shalt use lists 11. Thou shalt grow my   followers the right way6. Follow  hashtags.   12. Thou shalt seek the greater good­‐Related-­‐Twitter-­‐Hashtags-­‐Directory/p4k9-­‐nu2u    “How  to  Win  Friends  and  Twinfluence  People”  Advice  from  Dr.  Mark  Drapeau  (@cheeky_geeky)     WIN  FRIENDS   TWINFLUENCE  PEOPLE   1.  Be  unique,  but  be  yourself     6.  Find  the  influencers     2.  Participate  in  conversation     7.  Become  an  authority     3.  Provide  value  to  a  community     8.  Be  creative     4.  Attract  loyal  followers     9.  Reward  with  shout-­‐outs     5.  Mix  microsharing  with  other  outlets   10.  Always  have  fun    Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  19,  @krazykriz  
  20. 20.       Comment  by  Stephanie  Slade   “Im  job  hunting  right  now,  and  Ive  found  social  media  to  be  extremely  helpful  for  networking   purposes.  LinkedIn  and  Twitter  in  particular  have  helped  me  connect  with  a  bunch  of  potential  future  employers.”     Comment  by  Sonny  Hashmi   “I  first  heard  about  my  current  job  vacancy  via  Twitter  :)  So  I  can  say  without  any  reservation  that   social  media  has  helped  my  career  in  a  significant  way.”      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  20,  @krazykriz  
  21. 21. 4  Fantastic  Ways  to  Get  Organized  With  Google     1. Search  Yourself         2. Set  Up  Alerts  (    Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  21,  @krazykriz  
  22. 22. 3. Get  a  Reader  (           4. Check  Out  Google+          Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  22,  @krazykriz  
  23. 23.               Find  Your  Voice!   Got  something  to  say  and  need  a  place  to  say  it?  Blogging  gives  your  voice     a  written  outlet.  If  speaking’s  your  thing,  try  podcasting.  Here  are  two  people     who’ve  picked  up  the  pen  and  mic  and  made  a  name  for  themselves.   Kanika  Tolver   Adriel  Hampton   IT  Project  Manager     Wired  to  Share  Blog   Career  Dropout  Blog   Gov  2.0  Radio  Podcast                  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  23,  @krazykriz  
  24. 24. Chris’  Story                  “[Social  media]  allows  me  to  network  with  like-­‐minded  people  in  the  areas  I  wish  to  advance  my  career.    This  is  huge.    When  trying  to  look  for  that  next  step  in  my  professional  career,  it  allows  me  to  integrate  with  companies,  people  in  the  careers  Im  interested  in,  best  practices,  etc.    It  has  also  given  me  a  location  to  showcase  my  talents  and  create  portfolios  of  my  work  etc.    • GovLoop:  Totally  a  plug,  but  a  legit  one!  • LinkedIn:  Their  groups  are  great  for  finding  things   that  interest  you,  professional  organizations,   etc.    You  can  also  follow  companies  you  are   interested  in,  see  who  you  know,  whos  in  your   extended  network,  etc.  • Twitter:  Follow  trending  topics  on  your  areas  of   interest,  then  follow  people…opens  a  lot  of  doors   via  mutual  interest  in  topics  • Google+:  Ive  been  using  my  Google+  to  link  to   those  I  know  on  other  networks  or  follow  people   who  blog  a  lot  of  topics  Im  interested  in   professionally.    Provides  for  an  interactive  topic   location  that  is  not  pinned     down  by  140  characters.   TIP:  Be  sure  to  review  this  infograph  online  at os-­‐and-­‐Donts-­‐for-­‐Feds-­‐on-­‐Social-­‐Media-­‐INFOGRAPHIC.aspx      Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  24,  @krazykriz  
  25. 25. Exercise  4:  So  What  Will  You  Do  Next  to  Hit  the  Gas?    What  are  3  actions  you  will  take  in  the  next  week?     1.   2.   3.    What  are  3  additional  actions  you  will  take  by  the  end  of  September?     1.   2.   3.      My  3  Actions  for  YOU!     1.  Join  GovLoop:   2.  Friend  Me:     www.   3.  Find  Me  on  LinkedIn:  Andrew  Krzmarzick,  GovLoop  Community  Manager   Page  25,  @krazykriz