THE KNOWLEDGE NETWORK FOR GOVERNEMNT
Are We Recreating the Wheel?
How We Help
Online Training Sessions In-Person Training Sessions
Guides INFOGRAPHICS
No More Skeptics
FAD
It Covers Continents
10Suggestions
0. Know Your Audience & Goals
What are your (really)?
Comments?
Fans?
Retweets?
+1’s?
Pageviews?
Phone Calls?
Better candidates?
Internal
engagement?
Im...
1. Engage with Candidates
Facebook.com/GetIntoTeaching
2. Get Targeted / Passive Job Seekers
3. Rethink Training
Opportunity
“As a first step in conference planning, an agency
should confirm that physical collocation of Federal
employe...
Social Learning
4. Virtual Career Fairs
It all started with the first ever Intelligence
Community Virtual Career Fair in March 2010
[which] spurred the idea of Sk...
5. Rethink Conferences
6. Rethink Mentorship
7. Internal Collaboration / Emergency
Response
8. Have a Plan
When are you going to engage?
• Day of Week
– Weekdays?
– Weekends?
• Time of Day
▫ AM or PM?
▫ Breaks?
• Target Dates
▫ E...
Staffing:
GovLoop Schedule and Staffing for Engagement
Where: Community Facebook Twitter LinkedIn Google+
When:
Daily AM
A...
9. Regular Engaging
Content
10. Measure What Works
Reference Links
GovLoop Guide to Twitter -
http://www.govloop.com/profiles/blogs/new-twitter-guides-
for-government-agenci...
Download Free Recent Guides
Govloop.com/guides
Reach out
Steve Ressler
Founder, GovLoop
steve@GovLoop.com
@GovLoop
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
10 Tips for Social Media and Human Resources
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10 Tips for Social Media and Human Resources

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10 Tips for Social Media and Human Resources - presentation given to IPMA-HR on July 15, 2013

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  • ~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
  • Largest government network with 85k+ member Links like minded people and projects to enhance efficiency in government Assesses and addresses key topics and trends in government Integrates the private sector through thought leadership and knowledgeable interaction
  • Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
  • If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
  • If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.
  • 10 Tips for Social Media and Human Resources

    1. 1. THE KNOWLEDGE NETWORK FOR GOVERNEMNT
    2. 2. Are We Recreating the Wheel?
    3. 3. How We Help Online Training Sessions In-Person Training Sessions Guides INFOGRAPHICS
    4. 4. No More Skeptics FAD
    5. 5. It Covers Continents
    6. 6. 10Suggestions
    7. 7. 0. Know Your Audience & Goals
    8. 8. What are your (really)? Comments? Fans? Retweets? +1’s? Pageviews? Phone Calls? Better candidates? Internal engagement? Improved learning? Disaster recovery or
    9. 9. 1. Engage with Candidates
    10. 10. Facebook.com/GetIntoTeaching
    11. 11. 2. Get Targeted / Passive Job Seekers
    12. 12. 3. Rethink Training
    13. 13. Opportunity “As a first step in conference planning, an agency should confirm that physical collocation of Federal employees in a conference setting is a necessary and cost-effective means to carry out the agency’s mission (and that other, lower-cost options, such as videoconferencing, have been explored).”
    14. 14. Social Learning
    15. 15. 4. Virtual Career Fairs
    16. 16. It all started with the first ever Intelligence Community Virtual Career Fair in March 2010 [which] spurred the idea of Skype interviews, to go along with the ‘virtual’ theme of the career fair and show NGA as a forward thinking agency on the cutting edge of technology
    17. 17. 5. Rethink Conferences
    18. 18. 6. Rethink Mentorship
    19. 19. 7. Internal Collaboration / Emergency Response
    20. 20. 8. Have a Plan
    21. 21. When are you going to engage? • Day of Week – Weekdays? – Weekends? • Time of Day ▫ AM or PM? ▫ Breaks? • Target Dates ▫ Events? ▫ Milestones? • Frequency ▫ Daily (once or many times a day)? ▫ Weekly? Participate
    22. 22. Staffing: GovLoop Schedule and Staffing for Engagement Where: Community Facebook Twitter LinkedIn Google+ When: Daily AM Ad Hoc Varies Daily 8a, 12p, 4p (Best = T, W) Ad Hoc Daily 8a, 12p, 4p (Best = T, W) Daily 8a, 12p, 4p (Best = ?) Who: Staff / Fellows Rotate Fellows What: Comments and Sharing Comment @ Replies Comment, Share to GovLoop Comment
    23. 23. 9. Regular Engaging Content
    24. 24. 10. Measure What Works
    25. 25. Reference Links GovLoop Guide to Twitter - http://www.govloop.com/profiles/blogs/new-twitter-guides- for-government-agencies-and-employees GovLoop Guide to Social Media - http://www.govloop.com/profiles/blogs/the-social-media- experiment-in-government-elements-of-excellence- GovLoop.com/guides
    26. 26. Download Free Recent Guides Govloop.com/guides
    27. 27. Reach out Steve Ressler Founder, GovLoop steve@GovLoop.com @GovLoop

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