Be the first to like this
All government agencies want to engage the public, get their input, and alert them to new services. But how? Agencies are under pressure to revamp their citizen engagement strategies due to shrinking budgets, increasing demands from citizens and rapidly changing technology. You can't simply send out a press release and expect people to show up. You have to think differently and emails, text messaging, and social media are the new tools of the trade.
Every click, every download tells agencies what services the public relies on most. So are you listening to your data?
In this online training, government thought leaders will discuss:
Why you should optimize messages based on web, email and social media metrics
Specific ways to leverage your data to find new ways to increase your agency's reach
How to Improve programs based on performance metrics to understand what works and what doesn't
Tools to create real-time performance dashboards for internal improvement and external transparency
The benefits of moving to an agile development approach based on data-driven usage patterns
You will also have the opportunity to engage in an interactive Q&A with our panelists.