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Whitepaper Marketing Ops Role In Marketing Roi Becker

by Global Marketing Operations Leader at Coffee and Dunn Inc. on Sep 12, 2009

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Marketing operations (MO) plays a key role in setting a measurement agenda for the marketing department. This white paper lays out the five ways MO can drive measurement of marketing ROI. ...

Marketing operations (MO) plays a key role in setting a measurement agenda for the marketing department. This white paper lays out the five ways MO can drive measurement of marketing ROI. (Originally appeared in August Lenskold Group newsletter.)

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Whitepaper Marketing Ops Role In Marketing Roi Becker Whitepaper Marketing Ops Role In Marketing Roi Becker Document Transcript