Gourmet Ads Advertising Agency Presentation Feb 09

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    Gourmet Ads Advertising Agency Presentation Feb 09 - Presentation Transcript

    1.  
    2. Our goal is to provide a premium advertising destination for food, wine, and beer brands to engage with consumers online
    3. Vertical Advertising Network Powered by
      • Recipe Websites
      • Food Blogs
      • User Gen Recipe Sites
      • Food Magazine Site
      • Food Video Portals
      • Restaurant Review sites
      • Food Forums
      • Cooking Communities
      Food Glorious Food !
      • Wine Video Reviews
      • Wine Review Sites
      • Wine Blogs
      • Wine Forums
      • Wine Communities
      It’s all about Wine
      • provides a niche, yet wide reaching media buy
      • advertise where consumers are learning, reading and researching
      Gourmet Ads…..
    4. High Quality Click High Relevancy Increased Engagement Sales
      • 33.7 million American
      • pages per month
      • Food – 25.3 million
      • Wine – 8.4 million
      • American visitors
      • approx 3 million
      Traffic Snapshot
    5. Our Typical Audience
      • Female skew
      • 27-55 years old
      • medium to high income
      • household influencer
      Tap the shoulders of household decision makers
      • Cooks dinner at home most nights
      • Likes to try different & new recipes
      • Research recipes and ingredients online
      • Drinks wine with dinner at least 2-3 times per week.
      • Has purchased quality cookware and appliances
      • Likes to dine our regularly
      Audience Characteristics Online survey (benjaminchristie.com) June 2008
      • Behavioral Targeting
      • Geo Targeting
      • Sequential
      • Time / Day
      • Vertical
      Targeting Options
    6. 2009 Widget Sponsorship
      • Branded Widget
      • Publisher Content ie Recipes
      • 6 or 12 month sponsorship
      • Trafficked through Adify Platform
      • 100% measureable
      • MREC and Sky Scraper
      • Low CPM rate
      • Three new verticals;
      • Coffee (including tea)
      • Restaurants / Dining
      • Barbeque
      2009 New Verticals
      • Unique Audience
      • Reach Main Grocery Buyer
      • Wide range of sites/blogs
      • Publisher qualification
      Key Takeaway Points

    + Gourmet AdsGourmet Ads, 9 months ago

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