Gourmet Ads Advertising Agency Presentation Feb 09

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Gourmet Ads Presentation to Advertising Agencies February 2009.

Gourmet Ads Presentation to Advertising Agencies February 2009.

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Transcript

  • 1.  
  • 2. Our goal is to provide a premium advertising destination for food, wine, and beer brands to engage with consumers online
  • 3. Vertical Advertising Network Powered by
  • 4.
    • Recipe Websites
    • Food Blogs
    • User Gen Recipe Sites
    • Food Magazine Site
    • Food Video Portals
    • Restaurant Review sites
    • Food Forums
    • Cooking Communities
    Food Glorious Food !
  • 5.
    • Wine Video Reviews
    • Wine Review Sites
    • Wine Blogs
    • Wine Forums
    • Wine Communities
    It’s all about Wine
  • 6.
    • provides a niche, yet wide reaching media buy
    • advertise where consumers are learning, reading and researching
    Gourmet Ads…..
  • 7. High Quality Click High Relevancy Increased Engagement Sales
  • 8.
    • 33.7 million American
    • pages per month
    • Food – 25.3 million
    • Wine – 8.4 million
    • American visitors
    • approx 3 million
    Traffic Snapshot
  • 9. Our Typical Audience
    • Female skew
    • 27-55 years old
    • medium to high income
    • household influencer
    Tap the shoulders of household decision makers
  • 10.
    • Cooks dinner at home most nights
    • Likes to try different & new recipes
    • Research recipes and ingredients online
    • Drinks wine with dinner at least 2-3 times per week.
    • Has purchased quality cookware and appliances
    • Likes to dine our regularly
    Audience Characteristics Online survey (benjaminchristie.com) June 2008
  • 11.
    • Behavioral Targeting
    • Geo Targeting
    • Sequential
    • Time / Day
    • Vertical
    Targeting Options
  • 12. 2009 Widget Sponsorship
    • Branded Widget
    • Publisher Content ie Recipes
    • 6 or 12 month sponsorship
    • Trafficked through Adify Platform
    • 100% measureable
    • MREC and Sky Scraper
    • Low CPM rate
  • 13.
    • Three new verticals;
    • Coffee (including tea)
    • Restaurants / Dining
    • Barbeque
    2009 New Verticals
  • 14.
    • Unique Audience
    • Reach Main Grocery Buyer
    • Wide range of sites/blogs
    • Publisher qualification
    Key Takeaway Points