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38735954 health-care-ppt

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  • really its veary use ful for me rahul sir i requested u for mail me this ppt file of health care.
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  • really its veary use ful for me rahul sir i requested u for mail me this ppt file of health care.
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  • 1. RAHUL MISHRA - 0901201780
  • 2.  Health care or healthcare is the treatment and prevention of illness.  The healthcare industry in the country, which comprises hospital and allied sectors, is projected to grow 23 per cent per annum.  The particular sectors associated with these groups are: biotechnology, diagnostic substances, drug delivery, drug manufacturers, hospitals, medical equipment and instruments, diagnostic laboratories, nursing homes.  Health care systems are composed of individuals and organizations that aim to meet the health care needs of target populations.
  • 3.  This industry also has demand supply characteristics like any other industry.  Demand side features: Irregular and unpredictable Illness is costly in itself Government provides services at lower rates.  Supply side features: Licensing Limitations on admissions to medical or health related institutions Lack of profit by medical care hospitals.
  • 4.  INVENTORY Services cannot be stored.  INSEPARABILITY It cannot be separated from the service provider.  INCONSISTENCY Service varies from place to place as human factor is involved.  INTANGIBILITY
  • 5.  The healthcare industry in the country, which comprises hospital and allied sectors, is projected to grow 23 per cent per annum to touch US$ 77 billion by 2012 from the current estimated size of US$ 35 billion  The corporate India is therefore, leveraging on this business potential and various health care brands have started aggressive expansion in the country. Some of the companies that plan to increase their footprints include Anil Ambani’s Reliance Health, the Hindujas, Sahara Group, Emami, ApolloTyres and the Panacea Group.
  • 6.  The Rural Health Survey Report 2009, released by the Ministry of Health, stated that during the last five years rural health sector has been added with around 15,000 health sub-centres and 28,000 nurses and midwives.
  • 7.  PRODUCT Emergency services Ambulance services Diagnostic services Pharmacy services Causality services  PRICE Price usually depends on treatment prescribed by the respective consultants and the facilities offered to the patient.
  • 8.  PROMOTION Camps in rural areas Sponsor frequent visits to the spastic society master health programmes diabetes health checkups Hospitals generally advertise in health and fitness magazines.  PLACE It refers to contact point between the customer and the service provider, who gets the benefit of the service. This element in the marketing mix leads to the identification of a suitable location.
  • 9.  PEOPLE It is necessary that the staff in hospital are trained to offer quality patient care with human touch using state of the art technology.  PROCESS The Joining Phase The Intensive consumption Phase The detachment Phase Feedback
  • 10.  PHYSICAL EVIDENCE staff follows a dress code segregated into different departments Maintain hygienic, cleanliness and whole hospital must be well lit
  • 11.  Traditionally, hospitals have been considered to be capital- intensive businesses with long gestation or breakeven periods.  Faced with liquidity issues, players have been exploring models such as management contracts and public-private partnerships (PPP).  Focus on PPP The Indian Government is encouraging the participation of organised players to utilise their expertise in managing a quality set up. Private sector intervention has become imperative to enhance the efficiency of systems.
  • 12.  Management contracts ▪ These provide an additional revenue stream to hospitals and are being explored in terms of private and government healthcare establishments. ▪ Players such as Fortis and the ManipalGroup have entered this space.