Mind over mattr presentation sept3
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Mind over mattr presentation sept3

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Mind over mattr presentation sept3 Mind over mattr presentation sept3 Presentation Transcript

  • GROUP 4 CAMPAIGN: MIND OVER MATTR Body? Its all about the mind.
  • THE BASICS
  • CONCEPT: 1st PLACE buddhist principal: we are whole as we are our minds have a basic quality of awareness, non-judgement, and intelligence this becomes obscured by our anxieties, stresses, distractions, suffering (what buddhism calls „samsara‟) we can return to this state of clear mind by practicing meditation the obstacles of running can be overcome by working with the mind and the mind can become more supple, clear, and stable from the practice of running! THE CONFIDENCE OF THIS APPROACH COULD BRING AN ATHELETE TO GOLD WHOLENESS – CIRCULAR - COMPLETE
  • ND RUNNERS DON‟T NEED MUCHCONCEPT: 2 SKIN MORE THAN THE SKIN THEY‟RE IN… LAYERING MINIMAL SUPPORTIVE ATHLETES NEED DIFFERENT LAYERS FOR WARM-UP – EVENT –OF THE STAGES POST- THEIR SPORT: WORKOUT IRIDESCENCE REFLECTS CHANGE, FLEXIBILITY,
  • CONCEPT: 3ND WIND RAW EMOTION FLUIDITY / CHANGERORY IN OURGROUP COINED EXTREMESTHIS TERM, WHICHPOINTS TO OURDESIGNSREFLECTING THEPOWER OF MENTALSTRENGTHOVERCOMINGPHYSICALOBSTACLES INRUNNING…A PART OF YOURMIND YOU CANACCESS UNDEREXTREMECIRCUMSTANCES,SUCH AS RUNNINGIN THE OLYMPICS!“FIND YOUR 3RDWIND”
  • CONCEPT: 4 th DIMENSION Something beyond us, that we cant understand – runners high is an experience that science attempts to address with a solid answer – but there is always new research, it has a mysterious element. FUTURISM, MAY TECHNOLOGY, AND SPACE AND TIME NEW ENDORPHINS? SURGE OF SEEM WARPED WHEN WE OXYGEN? ENDOCANNIBANOIDS? INNOVATION RUN
  • ATHLETE : RYAN BAILEY
  • DESIGNER: GEORGIA TRANSFORMATIO SKINS/TEXTUR LIGHTWEIGH GRADIENT LAYERING FABRIC INNOVATION: KNIT AND CUTTING TECHNIQUES TO REDUCE WASTE
  • DESIGNER: DOYUN SKINS/TEXTUR CONCEPTUA EVOLUTION GRADIENT FLUITIDY“LESS GLUE, MORE GLAMOROUS”
  • DESIGNER: MATTHEW SKIN/EXOSKELETO FASHION-FORWA INNOVATIV MASCULIN EUTURIST F CCHEMICAL BONDING, SEAMLESS KNITTING, SELF-CLEANING FABRIC
  • DESIGNER: RORY SYNTHETIC FABRICS WITH A GOOD MATTR APP RATING RUNNING KIT OUT OF A KNAPSACK: SELF- CONTAINE D, EVERYTHIN G YOU NEED FROM START TO FINISH
  • CAMPAIGNEVENT, LOGO & DESIGN SUSTAIN YOUR STRIDE. SUSTAIN THE
  • OGO DESIGN: IN PROGRESS
  • FEEL IT – BE IT - IMMERSE STORY: LET THE VIEWER EXPLOR E THEIR OWN MIND AS AN ATHLETE . SELLING STRATEGY: EXPERIENCE THE RUNNER‟S EMOTIONALJOURNEY LEARN HOW TO FIND THE RUNNER‟S HIGH TAKE HOME A SENSE OF INSPIRATION
  • MMERSIVE EVENT: SKETCHES IDEA 1: TREADMILL + 3 SCREENS
  • TAKING IDEASFROM OURINSPIRATION:CIRCULARITY(SYMBIOTICRELATIONSHIP)SEEKINGHARMONY(MINDSTATESANDENVIRONMENT)SUSTAINABILITY(ABILITY TOKEEPRUNNING ANDSUSTAININGTHEENVIRONMENT)
  • IDEA 2: ROUND ROOM IDEA 3: TREADMILL 1 SCREEN (GAME) IDEA 4: NO TREADMILL, 3 SCRE
  • ELEMENTS OF FILMRUNNER‟S SKIN IS THEIR EMOTIONAL STATE: GREENSCREEN – OR – THE RUNNER IS INVISIBLE, VIEWER ONLYSEES THE CLOTHESBACKGROUND IS AN ABSTRACT DESIGN OFTRAVELING THROUGH TIME AND SPACE (AVISUALISER)SLOW MOTION SHOWS THE RUNNER‟S MOVEMENTS INDETAIL AND ALLOWS FOR VIEWER TO SEE THE GARMENTS /ACCESSORIES
  • NSPIRATION REEL
  • NEXT STEPS DECIDE ON A PRESENTATION FORMAT: INTERACTIVE? GAME? LIVE? ANIMATION? CONCRETIZE A LOGO AND TAGLINE DESIGN PROTOTYPES COMPLETED BUDGET POWERPOINT BY ALEXA GOULD-KAVET