Marketingtips voor startende ondernemers
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Presentatie marketing tips voor startende ondernemers van/door Wim Hox en Christophe Bouten tijdens de goudengids.be Apero sessie (30/01)

Presentatie marketing tips voor startende ondernemers van/door Wim Hox en Christophe Bouten tijdens de goudengids.be Apero sessie (30/01)

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  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • the sum total of who you are, what you do, where and how you do it. It has become a core tenet of Google to favor a “brand” whether local or national in their search results. It should be set and then nurtured.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • the sum total of who you are, what you do, where and how you do it. It has become a core tenet of Google to favor a “brand” whether local or national in their search results. It should be set and then nurtured.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.

Marketingtips voor startende ondernemers Presentation Transcript

  • 1. Marketingtips voor startende ondernemers Wim Hox & Christophe Bouten 1
  • 2. Check-in
  • 3. Nummer 1 in Google
  • 4. Lokale Marketing Landschap
  • 5. Bouw je online aanwezigheid op vanuit hetgeen je controleert
  • 6. 2008 – Informatieve pagina
  • 7. 2013 – Interactief Platform
  • 8. Zoekmachines Sociale Media Beheer Uw Digitale Aanwezigheid
  • 9. Bedrijfsnaam Webadres Telefoon Uw Digitale Drievuldigheid
  • 10. Bron der Bronnen
  • 11. Primaire Bron voor Google
  • 12. Zichtbaarheid in Lokale Zoekresultaten
  • 13. Creëer uw ideale mix voor lokale zoekmarketing
  • 14. Where the Magic Happens!
  • 15. Locatie Platformen Quality Content Sociale Media Claimen Likes, Delen, Retweets Fresh Content Bedrijfsgids Blog Email Bouw uw Brand Online Recencies Blog Commen -taren Website Klantentevreden heid Recencies Beantwoorden Testimonial B2B Social
  • 16. Sprinten tijdens de Marathon
  • 17. Google Adwords Facebook Ads Promotionele Sprint Email Campaign Banner Ads Deals / Coupons Mobiele Ads
  • 18. Integreer uw Online en Offline activiteiten
  • 19. Verzamel Email Adressen
  • 20. Vraag Klanten om Recensies
  • 21. Makkelijk en aantrekkelijk
  • 22. Wordschandaligrijk.be www.wordschandaligrijk.be
  • 23. Gebruik oude media
  • 24. 1. Controle 2. Lokale Zoekmarketing 3. Offline-Online
  • 25. Rentaloft: online marketing case 25
  • 26. 2010: eenvoudig idee
  • 27. Product & business plan
  • 28. Na idee en product executie: marketing
  • 29. Van huisstijl tot gevonden worden in google
  • 30. Permanente zoektocht naar juiste soort marketing Marketing is de techniek om je product naar de markt te brengen. De markt is je PUBLIEK. Markt betekent KOPERS. Markt zijn ook GEBRUIKERS. Markt betekent ook LEZERS. Markt is de cluster die je VERKOOPT. Markt zijn KIJKERS. Markt zijn LUISTERAARS. En wanneer de MARKT op het WEB is (cross-platform), hebben we Internet Marketing a.k.a Online Marketing nodig om onze KLANTEN te bereiken. 31 January 2014 Confidential / for internal use only 30
  • 31. Verder bouwen op het beste van beide paden OUTBOUND INBOUND MODERNE METHODEN: • Digitaal adverteren • Blogging E-mail nieuwsbrieven SEO OLDSCHOOL: • TV advertenties • Radiospotjes • Print advertenties • Flyers • Brochures Social Media ... kernwoorden relevantie en niche staan centraal… ... vindt plaats wanneer merken mensen bereiken ... 31 January 2014 Confidential / for internal use only 31
  • 32. 4 online marketing tips voor starters 1. Get the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 32
  • 33. 4 online marketing tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 33
  • 34. Centrale hub voor alle communicatie
  • 35. 1. Google beloont die basics 31 January 2014 Confidential / for internal use only 35
  • 36. 1. Vergeet niet dat er veel gratis manieren zijn voor starters 31 January 2014 Confidential / for internal use only 36
  • 37. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 37
  • 38. 2. Inzicht: loft goed alternatief voor fotostudio 31 January 2014 Confidential / for internal use only 38
  • 39. 2. Inspireer je mogelijke doelgroepen 31 January 2014 Confidential / for internal use only 39
  • 40. 2. Humor…#meme 31 January 2014 Confidential / for internal use only 40
  • 41. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 41
  • 42. 3. Stapsgewijs invulling geven aan Inbound Methodologie De beste manier om vreemden om te toveren in klanten en ambassadeurs van je zaak Source: http://www.metznik.com 31 January 2014 Confidential / for internal use only 42
  • 43. Alles start vanuit de VREEMDELING (stranger) BLOGGING 31 January 2014 Confidential / for internal use only AANTREKKEN 3. Bereik de juiste bezoekers 43
  • 44. 3. Hanteer een werkbaar nieuws-ritme Juiste bezoekers: publiceer RELEVANTE CONTENT 31 January 2014 Confidential / for internal use only 44
  • 45. Een BEZOEKER is een opportuniteit – > Grijp die ! Landing pagina’s Call to Action LEAD Formulier CONVERTEREN 3. Als ze komen, is het niet de bedoeling dat ze zomaar terug verdwijnen Contact 31 January 2014 Confidential / for internal use only 45
  • 46. 3. Plaats duidelijke aandachtspunten op je website Call to actions: zet je bezoekers aan tot acties 31 January 2014 Confidential / for internal use only 46
  • 47. 3. Werk een goede landingspagina uit per segment/doelgroep Goede landingspagina’s: essentieel vanuit organische of betalende zoekopdrachten 31 January 2014 Confidential / for internal use only 47
  • 48. 3. Test verschillende types formulieren uit! Goede formulieren zorgen voor meer leads 31 January 2014 Confidential / for internal use only 48
  • 49. Contacten: centrale klantendatabase permanent actualiseren 31 January 2014 Confidential / for internal use only AFSLUITEN 3. Voed, tag en ken waarde toe aan je database met alle mogelijke info 49
  • 50. 3. Vraag constant om feedback! Betrek je klanten bij je productontwikkeling(en) 31 January 2014 Confidential / for internal use only 50
  • 51. Een Tevreden Klant is er duizend waard ! 31 January 2014 Confidential / for internal use only DELIGHT 3. Doe iets meer voor je top-klanten 51
  • 52. 3. E-mail als medium is zeker niet dood (relevantie!) E-mail blijft een heel krachtig medium om je doelgroep te bereiken 31 January 2014 Confidential / for internal use only 52
  • 53. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 53
  • 54. 4. Complexiteit neemt steeds toe: raadpleeg specialisten Digitaal adverteren: welke advertentie voor welk doel? Google Search Local Search Product Listings Search Ads voor apps Google Display In App advertenties v v - - v v Conversies (leads, online sales) v v v - - - Visibiliteit verhogen startend bedrijf - - - - v v v - - v - v Traffic Building website App promoten 31 January 2014 Confidential / for internal use only 54
  • 55. 4. Indien juist gebruikt kan Facebook heel krachtig zijn Waarom adverteren op Facebook? 31 January 2014 Confidential / for internal use only 55
  • 56. Uitsmijter. Vergeet ook zeker de cover foto’s niet op Facebook Bedankt voor de aandacht. Vragen? 31 January 2014 Confidential / for internal use only 56