Marketingtips voor
startende ondernemers

Wim Hox & Christophe Bouten
1
Check-in
Nummer 1 in Google
Lokale Marketing Landschap
Bouw je online
aanwezigheid op
vanuit hetgeen je
controleert
2008 – Informatieve pagina
2013 – Interactief Platform
Zoekmachines

Sociale Media

Beheer Uw Digitale Aanwezigheid
Bedrijfsnaam
Webadres
Telefoon
Uw Digitale Drievuldigheid
Bron der Bronnen
Primaire Bron voor Google
Zichtbaarheid in Lokale Zoekresultaten
Creëer uw ideale
mix voor lokale
zoekmarketing
Where the Magic Happens!
Locatie
Platformen

Quality
Content

Sociale
Media
Claimen

Likes,
Delen,
Retweets

Fresh
Content
Bedrijfsgids

Blog

Emai...
Sprinten tijdens de Marathon
Google
Adwords

Facebook
Ads

Promotionele Sprint

Email
Campaign

Banner
Ads

Deals /
Coupons

Mobiele
Ads
Integreer uw
Online en Offline
activiteiten
Verzamel Email Adressen
Vraag Klanten om Recensies
Makkelijk en aantrekkelijk
Wordschandaligrijk.be

www.wordschandaligrijk.be
Gebruik oude media
1. Controle
2. Lokale Zoekmarketing

3. Offline-Online
Rentaloft: online marketing case

25
2010: eenvoudig idee
Product & business plan
Na idee en product executie: marketing
Van huisstijl tot gevonden worden in
google
Permanente zoektocht naar juiste soort marketing
Marketing is de techniek om je product naar de markt te
brengen.
De markt...
Verder bouwen op het beste van beide paden

OUTBOUND

INBOUND

MODERNE METHODEN:
•

Digitaal adverteren

•

Blogging

E-ma...
4 online marketing tips voor starters
1. Get the basics right: (domein)naam, website, social, blog content,
directories…
2...
4 online marketing tips voor starters
1. Get all the basics right: (domein)naam, website, social, blog
content, directorie...
Centrale hub voor alle communicatie
1. Google beloont die basics

31 January 2014
Confidential / for internal use only

35
1. Vergeet niet dat er veel gratis manieren zijn voor starters

31 January 2014
Confidential / for internal use only

36
4 tips voor starters
1. Get all the basics right: (domein)naam, website, social, blog
content, directories…
2. Goede ident...
2. Inzicht: loft goed alternatief voor fotostudio

31 January 2014
Confidential / for internal use only

38
2. Inspireer je mogelijke doelgroepen

31 January 2014
Confidential / for internal use only

39
2. Humor…#meme

31 January 2014
Confidential / for internal use only

40
4 tips voor starters
1. Get all the basics right: (domein)naam, website, social, blog
content, directories…
2. Goede ident...
3. Stapsgewijs invulling geven aan Inbound Methodologie
De beste manier om vreemden om te toveren in klanten en
ambassadeu...
Alles start vanuit de VREEMDELING (stranger)

BLOGGING

31 January 2014
Confidential / for internal use only

AANTREKKEN

...
3. Hanteer een werkbaar nieuws-ritme

Juiste bezoekers: publiceer
RELEVANTE CONTENT

31 January 2014
Confidential / for in...
Een BEZOEKER is een opportuniteit – > Grijp die !

Landing
pagina’s

Call to
Action

LEAD

Formulier

CONVERTEREN

3. Als ...
3. Plaats duidelijke aandachtspunten op je website
Call to actions: zet je bezoekers aan tot acties

31 January 2014
Confi...
3. Werk een goede landingspagina uit per segment/doelgroep
Goede landingspagina’s: essentieel vanuit organische of betalen...
3. Test verschillende types formulieren uit!
Goede formulieren zorgen voor meer leads

31 January 2014
Confidential / for ...
Contacten: centrale klantendatabase permanent actualiseren

31 January 2014
Confidential / for internal use only

AFSLUITE...
3. Vraag constant om feedback!
Betrek je klanten bij je productontwikkeling(en)

31 January 2014
Confidential / for intern...
Een Tevreden Klant is
er duizend waard !

31 January 2014
Confidential / for internal use only

DELIGHT

3. Doe iets meer ...
3. E-mail als medium is zeker niet dood (relevantie!)
E-mail blijft een heel krachtig medium om je doelgroep te bereiken

...
4 tips voor starters
1. Get all the basics right: (domein)naam, website, social, blog
content, directories…
2. Goede ident...
4. Complexiteit neemt steeds toe: raadpleeg specialisten
Digitaal adverteren: welke advertentie voor welk doel?
Google
Sea...
4. Indien juist gebruikt kan Facebook heel krachtig zijn
Waarom adverteren op Facebook?

31 January 2014
Confidential / fo...
Uitsmijter. Vergeet ook zeker de cover foto’s niet op Facebook

Bedankt voor de aandacht. Vragen?
31 January 2014
Confiden...
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Marketingtips voor startende ondernemers

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Presentatie marketing tips voor startende ondernemers van/door Wim Hox en Christophe Bouten tijdens de goudengids.be Apero sessie (30/01)

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  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • the sum total of who you are, what you do, where and how you do it. It has become a core tenet of Google to favor a “brand” whether local or national in their search results. It should be set and then nurtured.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • the sum total of who you are, what you do, where and how you do it. It has become a core tenet of Google to favor a “brand” whether local or national in their search results. It should be set and then nurtured.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and work together for a business. The process is best done in an environment with more control rather than less.Because of the changing nature of the Internet, a SMBs marketing investment should always reinforce and strengthen the elements over which they have the most ownership.Can a business get by without a website by using only social media? It may be possible, but it fails to recognize that a SMBs presence on other's sites can change or disappear through no fault of their own. Like anyinvestment, the more control the SMB has, the better it will serve the company interests.The services in the outer rings of this graphic should be used to reinforce those services of the inner rings where they can best nurture a business's marketing investment. If you think of these tools as investment, all equity should reinforce and build on the core.
  • Marketingtips voor startende ondernemers

    1. 1. Marketingtips voor startende ondernemers Wim Hox & Christophe Bouten 1
    2. 2. Check-in
    3. 3. Nummer 1 in Google
    4. 4. Lokale Marketing Landschap
    5. 5. Bouw je online aanwezigheid op vanuit hetgeen je controleert
    6. 6. 2008 – Informatieve pagina
    7. 7. 2013 – Interactief Platform
    8. 8. Zoekmachines Sociale Media Beheer Uw Digitale Aanwezigheid
    9. 9. Bedrijfsnaam Webadres Telefoon Uw Digitale Drievuldigheid
    10. 10. Bron der Bronnen
    11. 11. Primaire Bron voor Google
    12. 12. Zichtbaarheid in Lokale Zoekresultaten
    13. 13. Creëer uw ideale mix voor lokale zoekmarketing
    14. 14. Where the Magic Happens!
    15. 15. Locatie Platformen Quality Content Sociale Media Claimen Likes, Delen, Retweets Fresh Content Bedrijfsgids Blog Email Bouw uw Brand Online Recencies Blog Commen -taren Website Klantentevreden heid Recencies Beantwoorden Testimonial B2B Social
    16. 16. Sprinten tijdens de Marathon
    17. 17. Google Adwords Facebook Ads Promotionele Sprint Email Campaign Banner Ads Deals / Coupons Mobiele Ads
    18. 18. Integreer uw Online en Offline activiteiten
    19. 19. Verzamel Email Adressen
    20. 20. Vraag Klanten om Recensies
    21. 21. Makkelijk en aantrekkelijk
    22. 22. Wordschandaligrijk.be www.wordschandaligrijk.be
    23. 23. Gebruik oude media
    24. 24. 1. Controle 2. Lokale Zoekmarketing 3. Offline-Online
    25. 25. Rentaloft: online marketing case 25
    26. 26. 2010: eenvoudig idee
    27. 27. Product & business plan
    28. 28. Na idee en product executie: marketing
    29. 29. Van huisstijl tot gevonden worden in google
    30. 30. Permanente zoektocht naar juiste soort marketing Marketing is de techniek om je product naar de markt te brengen. De markt is je PUBLIEK. Markt betekent KOPERS. Markt zijn ook GEBRUIKERS. Markt betekent ook LEZERS. Markt is de cluster die je VERKOOPT. Markt zijn KIJKERS. Markt zijn LUISTERAARS. En wanneer de MARKT op het WEB is (cross-platform), hebben we Internet Marketing a.k.a Online Marketing nodig om onze KLANTEN te bereiken. 31 January 2014 Confidential / for internal use only 30
    31. 31. Verder bouwen op het beste van beide paden OUTBOUND INBOUND MODERNE METHODEN: • Digitaal adverteren • Blogging E-mail nieuwsbrieven SEO OLDSCHOOL: • TV advertenties • Radiospotjes • Print advertenties • Flyers • Brochures Social Media ... kernwoorden relevantie en niche staan centraal… ... vindt plaats wanneer merken mensen bereiken ... 31 January 2014 Confidential / for internal use only 31
    32. 32. 4 online marketing tips voor starters 1. Get the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 32
    33. 33. 4 online marketing tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 33
    34. 34. Centrale hub voor alle communicatie
    35. 35. 1. Google beloont die basics 31 January 2014 Confidential / for internal use only 35
    36. 36. 1. Vergeet niet dat er veel gratis manieren zijn voor starters 31 January 2014 Confidential / for internal use only 36
    37. 37. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 37
    38. 38. 2. Inzicht: loft goed alternatief voor fotostudio 31 January 2014 Confidential / for internal use only 38
    39. 39. 2. Inspireer je mogelijke doelgroepen 31 January 2014 Confidential / for internal use only 39
    40. 40. 2. Humor…#meme 31 January 2014 Confidential / for internal use only 40
    41. 41. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 41
    42. 42. 3. Stapsgewijs invulling geven aan Inbound Methodologie De beste manier om vreemden om te toveren in klanten en ambassadeurs van je zaak Source: http://www.metznik.com 31 January 2014 Confidential / for internal use only 42
    43. 43. Alles start vanuit de VREEMDELING (stranger) BLOGGING 31 January 2014 Confidential / for internal use only AANTREKKEN 3. Bereik de juiste bezoekers 43
    44. 44. 3. Hanteer een werkbaar nieuws-ritme Juiste bezoekers: publiceer RELEVANTE CONTENT 31 January 2014 Confidential / for internal use only 44
    45. 45. Een BEZOEKER is een opportuniteit – > Grijp die ! Landing pagina’s Call to Action LEAD Formulier CONVERTEREN 3. Als ze komen, is het niet de bedoeling dat ze zomaar terug verdwijnen Contact 31 January 2014 Confidential / for internal use only 45
    46. 46. 3. Plaats duidelijke aandachtspunten op je website Call to actions: zet je bezoekers aan tot acties 31 January 2014 Confidential / for internal use only 46
    47. 47. 3. Werk een goede landingspagina uit per segment/doelgroep Goede landingspagina’s: essentieel vanuit organische of betalende zoekopdrachten 31 January 2014 Confidential / for internal use only 47
    48. 48. 3. Test verschillende types formulieren uit! Goede formulieren zorgen voor meer leads 31 January 2014 Confidential / for internal use only 48
    49. 49. Contacten: centrale klantendatabase permanent actualiseren 31 January 2014 Confidential / for internal use only AFSLUITEN 3. Voed, tag en ken waarde toe aan je database met alle mogelijke info 49
    50. 50. 3. Vraag constant om feedback! Betrek je klanten bij je productontwikkeling(en) 31 January 2014 Confidential / for internal use only 50
    51. 51. Een Tevreden Klant is er duizend waard ! 31 January 2014 Confidential / for internal use only DELIGHT 3. Doe iets meer voor je top-klanten 51
    52. 52. 3. E-mail als medium is zeker niet dood (relevantie!) E-mail blijft een heel krachtig medium om je doelgroep te bereiken 31 January 2014 Confidential / for internal use only 52
    53. 53. 4 tips voor starters 1. Get all the basics right: (domein)naam, website, social, blog content, directories… 2. Goede identificatie van marktsegment om op te focusen + doortrekken naar alle online dragers 3. Besef: goede online marketing = permanent voeden Lange-termijn: inbound (Relevantie!) + e-mail nieuwsbrieven 4. Digitaal adverteren loont 31 January 2014 Confidential / for internal use only 53
    54. 54. 4. Complexiteit neemt steeds toe: raadpleeg specialisten Digitaal adverteren: welke advertentie voor welk doel? Google Search Local Search Product Listings Search Ads voor apps Google Display In App advertenties v v - - v v Conversies (leads, online sales) v v v - - - Visibiliteit verhogen startend bedrijf - - - - v v v - - v - v Traffic Building website App promoten 31 January 2014 Confidential / for internal use only 54
    55. 55. 4. Indien juist gebruikt kan Facebook heel krachtig zijn Waarom adverteren op Facebook? 31 January 2014 Confidential / for internal use only 55
    56. 56. Uitsmijter. Vergeet ook zeker de cover foto’s niet op Facebook Bedankt voor de aandacht. Vragen? 31 January 2014 Confidential / for internal use only 56
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