Amiro Consulting - Cloud Marketing Solutions


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Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.

Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.

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Amiro Consulting - Cloud Marketing Solutions

  1. 1. Amiro Consulting Maximize Your ROI by Converting Web Traffic into Sales Martin Tantow, President [email_address] +1 (408) 594-5250 +49 (163) 1703350
  2. 2. About Us Your global, full service Online Marketing Agency <ul><li>Founded in 2009 by online marketing consultant Martin Tantow </li></ul><ul><li>Offices in San Francisco, CA and Munich, Germany </li></ul><ul><li>Satellite offices with strong presence in Mexico, South America, Spain and the Middle East </li></ul><ul><li>Pool of over 300 hand selected marketing experts across the globe </li></ul>Amiro Consulting is a leading full service online marketing agency, focusing on maximizing the ROI for our clients by converting web traffic into sales. We have built a network of the finest professionals across the globe to solve our client needs and provide outstanding project results. We leverage global knowledge with local expertise to exceed client expectations. Unlike other online marketing companies that provide consulting services in only one particular area, Amiro Consulting provides a broad service offering ranging from online marketing strategy to lead generation, search-engine marketing, and marketing automation to online media planning & buying. We have the right experts available to solve any problem. Our clients choose between full Amiro Consulting consulting & implementation projects and specific staffing requirements to fill immediate resource needs and expertise.
  3. 3. Be Seen <ul><li>Build a search engine friendly website to gain visibility on the web </li></ul><ul><li>The website should have great content and ease of navigation </li></ul><ul><li>The importance of search rankings </li></ul>Be Found <ul><li>Combine SEO efforts and PPC campaigns </li></ul><ul><li>Use SEM and SEO to rank high for the keywords that match your products </li></ul><ul><li>Use social media to bring interest to your site </li></ul>Capture & Engage <ul><li>Capture the interest of visitors and drive them to register on the site by optimizing your landing pages </li></ul><ul><li>Engage with people, ask for their opinion </li></ul><ul><li>Listen! </li></ul>Convert <ul><li>Create tight integration between your web and CRM to follow up with leads and turn them into sales </li></ul><ul><li>Optimize and analyze the sales process </li></ul>Analyze <ul><li>Track web sources that are driving sales </li></ul><ul><li>Analyze keyword coversion </li></ul><ul><li>Allocate budget to the best sale generating sources </li></ul>Website Search marketing Lead generation Sales strategy Web Analytics Generating leads by optimizing your online presence
  4. 4. <ul><li>Building a professional website </li></ul><ul><ul><li>Search engine friendly </li></ul></ul><ul><ul><li>States clearly what the business is </li></ul></ul><ul><ul><li>Shows credibility </li></ul></ul><ul><ul><li>Easy to understand main page </li></ul></ul><ul><ul><li>Easy to navigate </li></ul></ul><ul><li>Search engine optimization (SEO) </li></ul><ul><ul><li>Basic Website structure </li></ul></ul><ul><ul><li>Advanced SEO tools </li></ul></ul><ul><ul><li>Technical on-site factors </li></ul></ul><ul><li>Website performance </li></ul><ul><ul><li>Monitoring tools </li></ul></ul><ul><ul><li>Bounce rate tracking </li></ul></ul><ul><li>Getting you on the first page of search results </li></ul><ul><ul><li>41% of Internet searchers never make it beyond the first page of search results… </li></ul></ul>Be Seen Your website is your online marketing tool nr.1 How do we engage?
  5. 5. <ul><li>Finding the right balance between organic (SEO) and paid traffic (PPC) </li></ul><ul><ul><li>Setting up and running your Google Adwords campaign </li></ul></ul><ul><ul><li>Secure targeted organic positions </li></ul></ul><ul><li>Media planning & buying </li></ul><ul><ul><li>Partnering </li></ul></ul><ul><ul><li>Sponsorships </li></ul></ul><ul><li>Measure ROI </li></ul><ul><ul><li>Measure and adjust keyword effectiveness </li></ul></ul><ul><ul><li>Review keyword search patterns </li></ul></ul><ul><li>Optimize local search </li></ul><ul><li>Social media management </li></ul><ul><ul><li>Community management </li></ul></ul><ul><ul><li>Social media = conversational media </li></ul></ul><ul><ul><li>Social media analysis & monitoring </li></ul></ul>Be Found Pump up your organic and paid traffic with social media How do we engage? “ Due to our international presence, we can manage your ad campaigns globally: keywords, customization, ad translation…”
  6. 6. <ul><li>Registration pages to collect user information </li></ul><ul><ul><li>Newsletter, webinars, whitepaper downloads, demos, etc. </li></ul></ul><ul><li>Listen & learn from the customer </li></ul><ul><ul><li>Conduct customer surveys and implement learnings </li></ul></ul><ul><ul><li>Tool selection and implementation </li></ul></ul><ul><li>The first impression counts </li></ul>Capture & Engage Listen to your customers and you’ll know what to do How do we engage? “ Confused with the variety of tools in the market? We help you picking the right ones and help you making the most out of them!”
  7. 7. <ul><li>CRM planning & integration </li></ul><ul><ul><li> integration </li></ul></ul><ul><ul><li>Visitor information tracking and funneling to sales rep </li></ul></ul><ul><ul><li>Performance analysis </li></ul></ul><ul><li>Sales process optimization and reengineering </li></ul><ul><ul><li>Define and develop your sales processes </li></ul></ul><ul><ul><li>Identify best practices within your organization </li></ul></ul><ul><ul><li>Build models that easily and automatically replicate these processes and practices </li></ul></ul><ul><ul><li>Measure the results to ensure ROI </li></ul></ul><ul><li>Marketing automation & e-mail marketing </li></ul><ul><ul><li>Eloqua integration </li></ul></ul><ul><li>Measuring ROI </li></ul>Convert Maximize your ROI by converting web traffic into sales How do we engage?
  8. 8. <ul><li>Keyword research </li></ul><ul><ul><li>Google Insights for Search Analysis </li></ul></ul><ul><li>Web analytics </li></ul><ul><ul><li>Google Adwords Keyword Tool allows data entry through descriptive words or phrases and website content </li></ul></ul><ul><ul><li>Real-time analytics tools </li></ul></ul><ul><ul><li>Define and monitor KPIs </li></ul></ul><ul><li>Behavioral analysis and management </li></ul><ul><ul><li>Customer experience management </li></ul></ul><ul><ul><li>Web interaction analytics tools </li></ul></ul>Analyze Google Analytics is great – but not enough to track your KPIs How do we engage?
  9. 9. <ul><li>Lead Scoring </li></ul><ul><ul><ul><li>Enables qualification through automation. </li></ul></ul></ul><ul><ul><ul><li>Identifies “sales-ready” leads. </li></ul></ul></ul><ul><li>Lead Nurturing </li></ul><ul><ul><ul><li>Uses automation to move leads further along the buying cycle. </li></ul></ul></ul><ul><ul><ul><li>Recycles “leakage” between sales stages. As leads fall out of the funnel, they get sent back to the nurturing bucket. </li></ul></ul></ul><ul><li>Prospect Profiling </li></ul><ul><ul><ul><li>All website activity is recorded for each prospect, e.g. downloads, whitepapers, solution pages visits, keyword searches, time spent on site. </li></ul></ul></ul><ul><ul><ul><li>Reports can be generated based on prospect’s website activity. </li></ul></ul></ul><ul><li>CRM Integration </li></ul><ul><ul><ul><li>Tight two-way integration with </li></ul></ul></ul>Benefits Marketing Automation An integral part of the funnel
  10. 10. Closed business ties back to leads Leads tie to marketing campaigns Opportunities generate more revenue for the business that can be attributed to marketing success TIP: Be sure and capture the Lead Source on every Lead entered/received in Salesforce so you can close the loop between your Marketing and Sales efforts. Lead Management – Conversion Process the lead and turn it into ca$h
  11. 11. will help you to Close more deals! Generate more leads from the Web Increase conversion rate from lead to prospect Increase your pipeline with higher conversion Get ROI
  12. 12. <ul><li>Amiro Consulting </li></ul><ul><li>855 Folsom St, Suite 511 </li></ul><ul><li>San Francisco, CA 94107 </li></ul><ul><li>U.S.A. </li></ul><ul><li>Tel: +1 (415) 935-3615 </li></ul><ul><li>Amiro Consulting </li></ul><ul><li>EMEA </li></ul><ul><li>Landsbergerstr. 302 </li></ul><ul><li>80687 München </li></ul><ul><li>Germany </li></ul><ul><li>Tel: +49 (89) 23513103 </li></ul>We understand Online Marketing We want to hear from you [email_address] @amiroconsulting