The 7 Biggest Mistakes You Can Make in Web Conferences


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No matter your role in an online meeting, you play a part in the success of the event. Improve your meetings using these tips from presentation expert, Gihan Perera.

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The 7 Biggest Mistakes You Can Make in Web Conferences

  1. 1. The 7 Biggest Mistakes You Can Make in Web Conferences Gihan Perera Sponsored  by  
  2. 2.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  3   There’s  a  growing  need  for  organizations  to  engage  in  online  calls—whether  they  are  for   meetings,  presentations,  or  even  large  conferences.  Of  course,  there  will  always  be  a   place  for  in-­‐person  meetings,  where  people  meet  face-­‐to-­‐face  and  in  the  same  place.   However,  online  meetings  are  on  the  rise  because  of  telecommuting,  distributed  teams,   outsourcing  and  offshoring,  mobile  workforces  and  simply  because  they  can  be  more   efficient.   Online   meetings,   run   well,   can   be   just   as   effective   as   in-­‐person   meetings.   However,   some  of  the  protocols  and  dynamics  are  different  in  an  online  meeting.  This  report  will   help  you  adapt,  so  you  can  be  just  as  confident  and  competent  as  you  would  be  in  an  in-­‐ person  meeting—and  perhaps  even  more  so.   This  report  won’t  teach  you  how  to  be  an  effective  presenter,  facilitator,  moderator,   chair  or  meeting  participant;  rather,  it  assumes  you  already  have  these  skills  and  can   apply  them  effectively  in  in-­‐person  meetings.  Now  we’ll  look  at  how  to  transfer  these   skills   to   online   meetings   so   you   still   come   across   as   competent,   professional   and   articulate.   Here  are  the  7  biggest  mistakes  people  make  in  web  conferences:   1. Winging  it  in  your  participation   2. Starting  late   3. Not  using  the  technology  appropriately   4. Treating  it  like  an  in-­‐person  meeting   5. Saying  no  to  video   6. Not  using  a  clear  structure   7. Losing  your  cool   Now  let’s  consider  each  in  turn,  so  you  understand  them  and  can  learn  how  to  avoid   them.   1.Winging  it  in  your  participation   Not  all  online  conferences  are  the  same.  For  instance,  even   with   a   simple   online   meeting   (rather   than   a   webinar   or   training  presentation),  there  are  informal  meetings,  regular   scheduled   meetings,   ad   hoc   meetings,   internal   meetings,   external   meetings,   formal   meetings   (such   as   board   meetings),   sales   meetings   and   so   on.   They   all   have   some   things   in   common,   but   they   have   differences   as   well.   Just  
  3. 3.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  4   because  it’s  a  different  medium  doesn’t  mean  you  should  lump  all  conferences  together   into  the  “online  meeting”  category.   Similarly,   a   webinar   can   be   a   promotional   event,   a   product   launch,   an   educational   presentation,   a   question   &   answer   support   event   and   so   on.   And   an   online   training   event  can  be  a  single  presentation,  part  of  a  multiple-­‐session  course,  a  public  event,  an   employee  induction  program,  a  product  training  event  and  so  on.   The   point   is   that   every   online   meeting   or   presentation   is   different,   so   plan   for   it   differently.  Here  are  four  key  questions  to  help  you  prepare:   1. What  is  my  role?   Do  you  have  a  key  role  such  as  chair,  presenter,  facilitator,  moderator  or  panelist?  If   you  do,  you’ll  have  to  put  more  work  into  preparing  and  conducting  the  meeting.   But  even  if  you  don’t,  and  are  “only”  a  participant  or  attendee,  you  still  have  a  role   to  play.   2. What  outcome  do  I  want?   Regardless  of  your  role,  be  clear  about  what  you  want.  Sometimes  this  is  purely  for   yourself—for  example,  maybe  you  want  to  learn  how  to  use  a  product,  know  the   status  of  your  project  team  or  understand  the  trends  in  your  industry.  At  other   times,  it  involves  other  people—for  example,  are  you  asking  for  budget  approval  for   a  new  project,  getting  buy-­‐in  from  senior  management  or  persuading  attendees  to   buy  your  product?   3. Who  else  will  be  present?   Knowing  some  of  the  other  participants  can  help  you  prepare,  because  you  can  plan   to  help  them  meet  their  objectives  and  enlist  them  in  meeting  your  own.  If  you  know   some  people  are  resistant  or  even  hostile  to  your  ideas,  you  can  also  prepare  how   you  will  persuade  them  to  take  action.   4. What  will  I  do  during  the  meeting?   Based  on  the  three  previous  questions,  you  can  now  plan  how  you  will  participate.   For  example,  if  you  want  the  group  to  approve  your  project  budget,  don’t  just  sit   back  and  hope  you’ll  get  an  opportunity  to  speak  up.  Instead,  ask  the  chair  to  include   this  as  an  agenda  item,  send  supporting  material  to  participants  beforehand,  plan   what  you’ll  say  to  support  your  request,  prepare  responses  to  their  likely  questions  
  4. 4.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  5   and  objections,  consider  exactly  how  you  will  ask  for  their  approval  and  send  a   follow-­‐up  email  after  the  meeting  to  record  the  approval  in  writing.   2.Starting  late   Many  people  don’t  think  about  the  meeting  until  it  begins— or  perhaps  just  a  few  minutes  before  it  begins.  Then  it’s  a   mad   scramble   to   read   notes,   jot   down   some   things   they   want  to  say,  and  find  the  log-­‐in  information.  This  often  leads   to   technical   problems   and   wasted   time   at   the   start   of   the   meeting.   An  online  meeting—just  like  any  other  meeting—should  be   more   than   just   the   time   spent   in   the   conference   itself.   An   effective   meeting   is   also   efficient:  It’s  designed  to  achieve  as  much  as  you  possibly  can  in  the  time  all  participants   are   online.   To   do   this   well   requires   preparation,   not   only   to   ensure   there   aren’t   mistakes,  time  wasting,  people  dropping  out  and  people  joining  at  the  wrong  time,  but   also  to  make  sure  the  online  time  itself  is  effective.   Of  course,  this  is  obvious  if  you’re  presenting  a  webinar  or  online  training  presentation,   because  you  have  to  prepare  slides,  handouts,  polls,  and  other  presentation  material.   But   even   if   you’re   only   an   attendee,   don’t   wait   until   the   time   of   the   event   itself   to   prepare   for   it.   Think   about   what   you   want   to   get   out   of   the   session   and   prepare   questions  to  ask.     A   delayed   start   is   frustratingly   common,   and   it   costs   time,   energy   and   money.   For   example,   if   there   are   100   people   attending   a   webinar,   and   their   average   salary   is   $50,000,  a  one-­‐hour  webinar  costs  $2,500.  Every  minute  wasted  is  equivalent  to  $41!   It’s  important  to  remember  that  if  you’re  meeting  online,  you’re  probably  doing  so  to  be   more  efficient.  It’s  easy  to  lose  many  of  the  efficiency  gains  if  you’re  not  prepared.   3.Not  using  the  technology  appropriately   Web  conferencing  technology  has  come  a  long  way  since  the   early  days,  when  an  online  conference  was  little  more  than   just  a  group  of  people  speaking  on  a  shared  telephone  line.   Now  there  are  other  ways  to  use  the  technology  to  enhance   the  experience  and  add  real  value  to  your  meeting.  
  5. 5.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  6   For  example,  you  can:   • Share  webcam  feeds  to  connect  more  personally  online   • Selectively  “mute”  and  “un-­‐mute”  participants   • Send  text  chat  messages  privately  to  other  participants   • Send  text  chat  messages  publicly  to  all  participants   • Broadcast  your  screen  to  meeting  particpant   • Give  or  gain  control  of  the  broadcaster's  keyboard  and  mouse  functions   • Send  files  and  web  addresses  to  all  participants   • Record  the  meeting  for  future  reference   • Use  a  moderator  to  manage  questions  and  the  flow  of  the   meeting   • Conduct  live  polls  during  the  conference   • Provide  toll-­‐free  or  local  numbers  to  dial-­‐in  to  the  meeting   If   you   don’t   use—or   even   know   about—these   technology   features,   you’re   conducting   less   effective   meetings.   Some   people   feel   that   they   need   to   meet   in   person   in   order   to   connect   personally.   However,   with   video   conferencing,   you   can  connect  in  a  face-­‐to-­‐face  environment  and  experience  the   same  relationship-­‐building  benefits  as  if  you  were  in  the  same   room—and  it  saves  you  time  as  well.   That   said,   using   every   feature   of   the   technology   just   because   it’s   available   isn’t   very   strategic.  Use  what’s  appropriate  for  your  conference  and  ignore  the  rest.  A  good  rule  of   thumb   is   to   assess   each   feature   based   on   whether   it   will   make   the   meeting   more   effective,  and  if  it  doesn’t,  don’t  use  it.  For  example,    an  online  poll  can  be  useful  to  find   out  what  pain  points  a  webinar  audience  is  experiencing,  but  it  also  slows  down  the   presentation—so  only  use  it  if  the  benefits  outweigh  the  cost.   4.Treating  it  like  an  in-­‐person  meeting   One   obvious   mistake   many   people   make   with   online   meetings  is  that  they  don’t  adjust  to  the  medium.  Some  of   the   dynamics   in   an   online   meeting   are   different   from   the   dynamics   in   a   board   room,   training   room   or   conference   ballroom.   Some   of   these   differences   are   obvious,   while   others  are  more  subtle.  Be  aware  of  them  so  you  can  make   the  meeting  or  presentation  as  effective  as  possible.   Bonus  tip!  Provide  toll-­‐ free  or  international   numbers  into  your   meetings,  so  colleagues   or  participants    can   connect  with  ease  from   anywhere  
  6. 6.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  7   Here  are  some  of  the  differences,  and  how  you  can  adjust  for  them:   • Lack  of  visual  cues:  If  you’re  not  using  video,  it’s  difficult  to  pick  up  non-­‐verbal  cues   from  participants.  To  solve  this  problem,  use  video  wherever  possible.  In  fact,  this  is   so  important  we’ll  discuss  it  in  more  detail  later.   • More  distractions:  Participants  are  usually  in  their  own  environment  rather  than   gathering  in  one  room,  so  they  are  more  likely  to  be  distracted  by  other  things   around  them.  This  means  you  need  to  be  more  engaging  and  focused  during  an   online  meeting.   • Different  time  zones:  Your  online  meeting  can  involve  people  from  all  around  the   world,  and  their  energy  will  be  different  depending  on  the  time  of  day.  Take  this  into   account  during  the  meeting,  and  be  aware  of  it  when  assigning  actions  and   deadlines.   • Variety  of  channels:  As  we’ve  mentioned  already,  online  meetings  provide  a  variety   of  ways  for  people  to  engage  with  each  other—including  video,  audio,  text  chat,   slide  presentations,  polls  and  sharing  documents.  Be  flexible  enough  to  switch   between  these  channels  during  the  presentation.   • Easy  recording:  Most  in-­‐person  meetings  aren’t  recorded,  whereas  it’s  easy  to   record  an  online  meeting  or  webinar.  In  fact,  it’s  difficult  to  prevent  participants   from  recording  an  online  meeting  if  they  really  want  to,  so  all  participants  should  act   as  if  the  meeting  could  be  recorded  and  saved  for  reference.   5.  Saying  no  to  video   With  an  online  meeting,  you’ll  miss  some  of  the  visual  cues   you  get  from  an  in-­‐person  meeting.  Video  conferences  are   the  best  alternative  for  in-­‐person  meetings,  but  even  then,   you  have  to  be  careful  to  pay  attention  to  little  things  like   fidgeting  in  chairs  and  distracted  particpants  to  monitor  your   audience  as  you  would  in  an  in-­‐person  presentation.   Although  most  people  in  web  conferences  understand  that   this  is  the  case,  few  people  adjust  to  it  effectively.   If  you’re  new  to  online  meetings  and  presentations,  the  need  to  pay  attention  in  this   way  can  take  you  by  surprise.  Experienced  presenters,  facilitators  or  meeting  leaders   might  not  realize  just  how  much  they  rely  on  sideways  glances,  seating  positions  at  a   meeting  and  subtle  nods  from  the  key  decision  makers  to  judge  how  a  presentation  is   going.  Video  solves  most  of  this,  so  use  webcams  whenever  you  can.  Then  plan  for  ways   to  be  just  as  effective  in  the  online  meeting  as  in  an  in-­‐person  meeting.  
  7. 7.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  8   For  example,  you  might  have  established  certain  signals  with  colleagues  to  send  them  a   message  in  a  meeting  (such  as  kicking  them  under  the  table).  In  an  online  meeting,  be   sure  you  have  an  alternative  plan  in  place—such  as  sending  a  private  chat.   As  another  example,  if  you’re  an  experienced  trainer  who’s  comfortable  working  in  a   seminar  room,  it  can  be  unnerving  to  start  an  online  training  session  with  your  audience   not   physically   in   the   same   room—even   if   you   allow   your   participants   to   share   their   webcams.  Break  down  the  barriers  by  opening  the  session  before  the  official  start  time,   turning  on  your  webcam  to  let  your  audience  connect  with  you  and  using  that  time  to   chat  informally  with  the  first  participants  who  join  the  conference.  This  helps  to  put  you   at  ease  and  increase  your  rapport  with  your  audience  members.   This  is  also  very  important  if  you’re  chairing  or  facilitating  a  webinar.  In  a  board  meeting,   for   example,   where   everyone   is   physically   present,   the   chair   can   quickly   check   for   people’s  agreement  by  asking  for  it  and  checking  that  everybody  is  nodding.  In  an  online   meeting,  they  might  need  to  be  more  explicit  about  getting  agreement;  for  example,  by   specifically  asking  each  person  in  turn  to  use  the  “raise  your  hand”  feature  or  type  “yes”   or  “no”  into  the  chat  box.     When  you  become  comfortable  with  the  idea  of  adjusting  to  the  medium,  it  can  become   an  advantage  to  you.  It’s  much  easier  to  Google  a  data  point  during  a  web  conference   than  to  try  doing  it  surreptitiously  on  your  phone  in  a  board  room.  And,  online  you  can   refer  to  notes  frequently  without  anyone  knowing.     6.Not  using  a  clear  structure   Another   consequence   of   people   being   unfamiliar   with   the   medium  is  that  they  often  don’t  structure  the  meeting  well;   it’s  poorly  organized  and  wastes  everybody’s  time.   This   can   also   happen   in   in-­‐person   meetings   and   presentations,  of  course,  but  it  tends  to  be  worse  in  remote   events,   because   most   people   don’t   know   how   to   bring   a   disorganized  in-­‐person  meeting  to  order,  let  alone  an  online   one.  Many  people  also  participate  in  online  meetings  from  their  office,  home,  car  or   other   informal   environment,   where   they   are   much   more   easily   distracted.   It   doesn’t   take  much  for  them  to  decide  the  meeting  is  no  longer  worth  their  attention.   Follow  these  guidelines  to  improve  the  structure  of  every  online  meeting:  
  8. 8.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  9   • Before  the  meeting:  Send  participants  an  agenda  or  topic  outline.  Explain  briefly   what  you  expect  to  cover  in  the  meeting,  and  also  explain  what  outcomes  you   expect.   • When  the  meeting  starts:  Briefly  summarize  the  agenda  and  outcomes  again,  to   remind  everybody  to  stay  on  track.   • During  the  meeting:  If  people  are  straying  off  topic,  politely  (but  firmly)  bring  them   back  on  track.  You  can  say  something  like,  “This  is  an  important  topic  that  we  should   continue  to  talk  about  offline  or  in  a  different  meeting.  Thanks  for  bringing  it  up.”   • Before  the  meeting  ends:  Allow  time  to  summarize  the  discussion  and  confirm   actions  and  commitments.   • After  the  meeting:  Circulate  the  minutes  of  the  online  meeting,  highlighting  agreed   actions  and  commitments.   The  exact  steps  will  be  different  depending  on  the  type  of  meeting.  However,  you  can   apply  these  guidelines  to  all  your  online  conferences.  For  example,  an  online  training   presentation  won’t  have  an  agenda  and  minutes,  but  it  will  have  learning  objectives  and   recommended  actions  for  participants.   These   steps   are   easier   if   you’re   leading   the   meeting   as   a   presenter,   moderator   or   facilitator.  However,  even  if  you  don’t  have  one  of  these  roles,  you  can  still  encourage   the  other  participants  to  stay  on  track—you  just  might  need  to  be  more  subtle  about  it.   For   instance,   if   nobody   circulates   a   list   of   actions   after   the   meeting,   you   can   do   it   yourself,  explaining  that  you’re  just  checking  that  your  notes  from  the  meeting  were   accurate.   7.Losing  your  cool   Finally,   the   biggest   mistake   that   people   make   with   online   meeting   is   that   they   don’t   realize   that   they’re   out   of   their   depth.   There’s  a  saying  about  playing  poker:  “If  you  can’t  spot  the   sucker  at  the  table,  it’s  probably  you.”  Obviously,  everybody   isn’t   out   to   get   you   in   every   online   meeting   you   attend.   However,   they   are   interested   in   getting   their   own   needs   met,   and   it   often   happens   that   the   more   confident,   assertive—and   perhaps   even   aggressive—participants   do   tend   to   dominate.   These   are   the   people   who   might   interrupt  others,  speak  for  longer  than  other  attendees,  ask  the  most  questions  in  an   online   training   presentation   or   dominate   the   chat   room   in   a   webinar.   Their   behavior   isn’t  necessarily  intended  to  offend  or  intimidate.  It’s  just  that  they  position  themselves  
  9. 9.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  10   better,   come   across   as   more   credible   and   professional   and   use   the   medium   more   effectively  than  the  other  participants.   On   the   positive   side,   an   online   meeting   magnifies   your   ability   (or   inability!)   to   be   concise,   succinct   and   professional.   You   don’t   have   to   be   in   a   high-­‐powered   business   environment   such   as   a   negotiation   over   a   contract   to   experience   this.   Business   is   becoming  far  more  competitive,  personal  credibility  is  becoming  far  more  important  and   everybody  is  starting  to  feel  under  pressure  to  perform.   If  you’re  in  a  meeting  where  the  other  participants  don’t  know  you,  they  will  judge  you   based  on  the  way  you  present  yourself.  Rightly  or  wrongly,  fairly  or  unfairly,  they  are   judging  you,  so  give  them  reasons  to  make  a  strong  positive  judgment.   Research   into   human   psychology   shows   that   people   judge   the   cause   of   problems   differently  depending  on  who’s  involved.  If  something  bad  happens  to  them,  they  tend   to  blame  it  on  external  factors;  but  if  something  bad  happens  to  somebody  else,  they’ll   tend  to  base  it  on  that  person’s  incompetence.  For  example,  if  I  see  somebody  trip  over   something  on  the  pavement,  I  tend  to  assume  “Oh,  what  a  clumsy  person  he  is.”  But   when   the   same   thing   happens   to   me,   I   say,   “Oh,   how   badly   that   pavement   was   constructed.”   The   same   principle   applies   to   online   meetings.   If   you   have   problems   in   the   meeting,   other  participants  will  judge  those  problems  as  a  result  of  your  incompetence—even  if   they   themselves   are   equally   incompetent.   Conversely,   if   you   show   competence   and   confidence,  they  will  judge  you  well.   Here   are   some   things   you   can   do   to   be   more   comfortable   and   confident   in   online   meetings:   • Prepare  well.  In  fact,  be  the  most  prepared  person  in  the  meeting,  so  you  really  can   be  confident  in  your  knowledge  and  expertise.   • Practice  beforehand.  If  this  is  an  important  meeting  for  you  or  you’re  taking  on  a   key  role  (such  as  presenter  or  facilitator)  for  the  first  time,  practice  using  the   technology  beforehand—for  example,  do  a  dry  run  of  your  presentation,  attend   another  meeting  that  uses  the  same  technology  or  present  to  a  small  test  group   first.   • Take  small  steps.  Don’t  try  to  do  too  much  at  once—especially  if  you’re  new  to  web   conferences.  For  example,  in  your  first  webinar,  you  might  only  answer  questions   sent  in  advance;  in  the  next,  you  can  take  written  questions  during  the  webinar;  and   for  the  next,  you  can  open  microphones  for  participants  to  ask  questions  live.  
  10. 10.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  11   • Volunteer  to  lead.  Look  for  opportunities  to  take  on  a  leadership  role,  even  if  you’re   in  a  junior  position.  Even  senior  people  can  be  uncomfortable  with  the  technology,   so  they  will  appreciate  you  offering  to  take  on  this  task—and,  of  course,  it  gives  you   a  chance  to  demonstrate  your  excellence.   • Get  more  experience.  Finally,  don’t  hold  back  from  attending  or  conducting  online   meetings  just  because  you  don’t  have  the  experience.  There  really  is  no  substitute   for  experience,  so  take  as  many  opportunities  as  possible  to  immerse  yourself  in  this   medium.   Summary   As  we  said  at  the  outset,  the  purpose  of  highlighting  these  seven  common  mistakes  is  to   help   you   be   just   as   effective   in   an   online   meeting   as   you   would   be   in   an   in-­‐person   meeting.  If  you  put  these  skills  into  practice,  you  won’t  find  yourself  at  a  disadvantage   when  you  participate  in  online  meetings.   In  fact,  when  you  master  these  skills,  you’ll  find  yourself  at  an  advantage,  because  you’ll   be  in  the  minority.  Online  meetings  are  growing  in  usage  and  approval,  and  it’s  rare  to   find  people  who  can  conduct—or  even  participate  in—them  as  effectively  as  in-­‐person   meetings.   If   you   become   one   of   the   few   who   know   how,   you   boost   your   credibility,   strengthen  your  personal  brand  and  position  yourself  as  a  leader  in  your  organization.      
  11. 11.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  12   About  Gihan  Perera   Gihan   Perera   is   a   consultant,   speaker   and   author   who   helps   thought   leaders   and   business   professionals   leverage   their   expertise.   He  is  the  author  of  the  book  Webinar  Smarts  and  co-­‐author  of   the   book   Best   Practice   Conference   Calls,   among   others;   and   Forbes  magazine  rated  him  the  #5  social  media  influencer  in   book  publishing.   He   blogs   at   and   his   website   is   at                                  
  12. 12.  The  7  Biggest  Mistakes  You  Can  Make  in  Web  Conferences       Page  13   About  sponsor       Online  Meetings  Made  Easy   GoToMeeting   is   the   extremely   simple,   extraordinarily   powerful   web   conferencing   service   from   Citrix.   It   integrates   HD   video   conferencing,   screen   sharing   and   audio   conferencing,   allowing  you  to  collaborate  effectively  online  in  a  face-­‐to-­‐face  environment.  Hold  unlimited   meetings   for   one   low   flat   fee   and   attend   meetings   from   a   Mac,   PC   and   mobile   devices.   GoToMeeting  will  change  the  way  you  work—and  perhaps  a  whole  lot  more.  To  learn  more,   visit           Webinars  Made  Easy.   Citrix  GoToWebinar  is  the  easiest-­‐to-­‐use  do-­‐it-­‐yourself  event  tool  that  projects  your   message  to  up  to  1,000  online  attendees.  With  GoToWebinar,  you  can  reduce  travel  costs,   generate  more  qualified  leads  at  a  lower  cost  and  enhance  communication  with  customers,   prospects  and  employees.  Host  unlimited  webinar—including  HD  video  conferencing—for   one  low  flat  fee  and  give  attendees  the  option  to  join  from  a  Mac,  PC  or  mobile  device.     GoToWebinar  Premier  Event  is  also  available  to  provide  custom-­‐built  solutions  for   thousands  of  attendees  and  available  with  video  streaming.    To  learn  more,  visit         Online  Training  Made  Easy.     Citrix  GoToTraining  is  an  easy-­‐to-­‐use  online  training  service  that  allows  you  to  move  your   live   instructor-­‐led   training   programs   online   for   more   efficient   customer   and   employee   training.  Hold  unlimited  online  training  sessions—including  HD  video  conferencing—with   up  to  200  attendees  from  around  the  world  right  from  your  Mac  or  PC.  Reach  more  learners,   collect   real-­‐time   feedback,   record   and   store   your   training   sessions   and   more—all   while   slashing  travel  costs.  To  learn  more,  visit