According to Forrester Research, social media spending will grow from $716 million this year to more than $3.1 billion in 2014. (Source: Yahoo Finance Canada online)
Social media lets users build relationships of trust over time through viral videos, blogs and social networks (communities of common interests). In these networks, users get their information from one another, not from mainstream media, institutions, organizations or businesses. This eBook will detail how marketers can nurture these relationships through active, strategic participation.
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Communicate Better. Build Trust. Get More Done.