Citrix GoToMeeting Named a Market Leader in Web Conferencing by Frost & Sullivan
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Citrix GoToMeeting Named a Market Leader in Web Conferencing by Frost & Sullivan

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Frost & Sullivan, an unbiased third-party analyst, recently named Citrix GoToMeeting a market leader for web conferencing for its easy-to-use and seamless collaboration offering. This white paper ...

Frost & Sullivan, an unbiased third-party analyst, recently named Citrix GoToMeeting a market leader for web conferencing for its easy-to-use and seamless collaboration offering. This white paper outlines the Citrix offering, including mobile applications and high-definition video that facilitate effective collaboration from anywhere.

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Citrix GoToMeeting Named a Market Leader in Web Conferencing by Frost & Sullivan Document Transcript

  • 1.        Citrix GoToMeeting Named a Market Leader in WebConferencing by Frost & SullivanBy  combining  social,  mobile  and  video  collaboration,  GoToMeeting  delivers  a  seamless  collaboration  experience  
  • 2. White  Paper  Title    TABLE  OF  CONTENTS    Significance  of  the  Market  Share  Leadership  Award.......................................  3          Key  Industry  Challenges  Addressed  by  Citrix  .........................................  3  Best  Practice  Award  Analysis  for  Citrix  .....................................................  4          Citrix’s  Performance  in  Web  Conferencing  Market....................................  4          Key  Performance  Drivers  for  Citrix  ............................................................  5  Conclusion  .......................................................................................................  8  About  Citrix  ...............................................................................................  8  About  GoToMeeting    About  Frost  &  Sullivan  ....................................................................................  8     2  
  • 3.    “Citrix addresses keyuser pain points Significance  Of  The  Market  Share  Leadership  Award  associated with ease ofuse, simple pricing, and Key  Industry  Challenges  Addressed  by  Citrix  ease of delivery to clearlycommunicate their value Businesses  today  encounter  multifaceted  challenges  including  increased  competition,  proposition to fewer  resources,  and  rapidly  changing  markets.  Web  and  video  collaboration  technologies  customers.” are  enabling  businesses  to  do  more  with  less  and  maintain  a  competitive  edge.  In  a  recent   Frost  &  Sullivan  survey  of  C-­‐level  executives,  video  and  web  conferencing  ranked  high  Roopam Jain, Industry among  key  enterprise  communication  applications  for  awareness  and  usage.  Eighty  five  Director, Frost & percent  of  the  respondents  indicated  that  they  are  aware  of  the  benefits  of  video  Sullivan conferencing  and  fifty  eight  percent  use  it  within  their  company.  Seventy  eight  percent  of   the  respondents  indicated  that  they  are  aware  of  the  benefits  of  web  conferencing  with     sixty  percent  routinely  using  web  conferencing.     Frost  &  Sullivan  recognizes  that  user  demand  for  web  conferencing  is  growing  at  a  strong   pace,  indicating  that  web  conferencing  is  going  mainstream.  Web  conferencing  adoption   has  increased  significantly  as  companies  seek  greater  savings  on  travel  costs  and  look  to   implement  efficient  collaboration  across  geographically  dispersed  teams.  However,   market  expansion  and  maturity  present  a  number  of  challenges  to  vendors  that  are  vying   to  increase  and  defend  their  market  shares.  More  specifically,  end  user  demands  are   causing  growing  price  competition.  New  business  models  are  reshaping  the  landscape  to   pose  challenges  for  established  market  leaders.         Web  conferencing  represents  a  high  growth  market  that  is  being  fueled  by  the  increasing   need  for  cost  savings  as  well  as  growing  user  demand  to  implement  efficient  collaboration   across  geographically  dispersed  teams.  According  to  Frost  &  Sullivan’s  research,  the  global   web  conferencing  market,  which  includes  hosted  and  on-­‐premises  web  conferencing,  grew   at  9.0  percent  in  2011  to  reach  $1.62  billion  in  revenue.  Web  conferencing  revenue  will   show  a  healthy  compound  annual  growth  rate  (CAGR)  from  2011  to  2016  of  12.0  percent   to  reach  $2.86  billion  by  2016.  Frost  &  Sullivan  finds  that  end  users  need  better  user   experience,  mobility  enhancements,  and  robust  video  integration.  Hosted  services  are  the   dominant  model  contributing  81.1  percent  of  total  web  conferencing  revenue.     3  
  • 4. White  Paper  Title  While  user  demand  is  growing  rapidly,  revenue  growth  in  web  conferencing  hosted  services  is  starting  to  slow  down  due  to  increased  market  maturity  and  impact  of  declining  prices.  End  user  concerns  about  ease  of  use  and  simplicity  along  with  lack  of  a  strong  use  case  for  mainstream  communications  have  kept  web  conferencing  adoption  restrained.  Citrix  addresses  key  user  pain  points  associated  with  ease  of  use,  simple  pricing,  and  ease  of      delivery  to  clearly  communicate  their  value  proposition  to  customers.  In  addition  by  seamlessly  incorporating  video  into  the  online  meeting  experience,  Citrix  has  addressed  many  challenges  users  face  in  regards  to  connecting  distributed  and  mobile  workers.  More  importantly,  Citrix’s  ability  to  address  specific  business  problems  with  custom  vertical  applications  and  deeper  integrations  within  business  applications  are  key.    Holding  a  growth  leadership  position  puts  Citrix  in  a  favorable  position  to  increase  its  footprint  and  share  in  the  market.  Moreover,  Frost  &  Sullivan  research  shows  that  growth  leadership  validates  Citrix’s  ability  to  meet  the  current  as  well  as  emerging  demands.    Best  Practice  Award  Analysis  For  Citrix  The  Frost  &  Sullivan  Growth  Leadership  Award  is  a  prestigious  recognition  of  Citrix’s  accomplishments  in  the  Web  Conferencing  Services  Market.  As  an  unbiased,  third-­‐party,  Frost  &  Sullivan  recognizes  Citrix  for  delivering  excellence  and  best  practices  in  their  respective  endeavors.  The  Growth  Leadership  Award  is  backed  by  extensive  analysis;  companies  identified,  and  the  annual  compound  growth  rates  are  monitored  and  evaluated  through  primary  analyst  research.  This  stringent  methodology  positions  Citrix  as  a  superior  market  participant.  The  Frost  &  Sullivan  Award  for  Growth  Leadership  is  presented  to  the  company  that  has  demonstrated  excellence  in  capturing  the  highest  annual  compound  growth  rate  for  the  last  three  years.  Citrix’s  Performance  in  Web  Conferencing  Market  Citrix  is  one  of  the  fastest-­‐growing  web  conferencing  SaaS  providers  today.  Frost  &  Sullivan’s  research  shows  that  in  2011,  Citrix  continued  to  grow  at  a  rapid  pace  and  increased  its  market  share  significantly  to  reach  16.8  percent  revenue  market  share.  Its  growth  momentum  continued  unabated  in  2012.  Citrix  reported  18  percent  revenue  growth  for  its  SaaS  products  in  2012.  In  2011,  Citrix  earned  $430.2M  in  online  services,  with  its  web  collaboration  products  representing  more  than  50  percent  of  total  SaaS  revenues.  The  accelerated  growth  not  only  strengthened  Citrix’s  position  and  market  share  in  web  conferencing  hosted  services  but  also  helped  it  push  past  Microsoft  to  move  to  number  two  ranking  in  revenue  market  shares  in  the  total  web  conferencing  market,  which  includes  hosted  services  and  on-­‐premises  software.   4  
  • 5. Citrix’s  strong  focus  on  creating  easy  to  use  and  affordable  web  collaboration  services  has   been  a  key  factor  in  its  ability  to  continue  its  growth  momentum.  In  2011  and  2012,  Citrix   rapidly  expanded  its  portfolio  of  offerings  and  now  offers  a  vast  array  of  solutions  that   include  end-­‐to-­‐end  meeting  and  collaboration  solutions.   Recent  developments  in  web  conferencing  have  focused  on  three  key  trends—social,   mobile,  and  video.  These  trends  are  increasingly  getting  intertwined  along  with  a   continued  focus  on  improving  the  user  experience.  Citrix’s  product  developments  have   honed  in  on  all  three  areas  to  deliver  leading  enhancements.     Key  Performance  Drivers  for  Citrix     Factor  1:    User-­‐Friendly  And  Intuitive  Services  At  Attractive  Price  Points     The  dominant  theme  for  Citrix  and  its  collaboration  solutions  has  been  focused  on   delivering  user-­‐friendly  and  intuitive  services  at  attractive  price  points.  Citrix  has  gained   significant  revenue  growth  and  installed  base  in  the  SMB  sector,  a  segment  that  market   leaders  like  Cisco  and  Microsoft  are  eyeing  to  capitalize  on  growth  opportunities.  The   availability  of  HDFaces  videoconferencing  and  several  mobile  enhancements  has  aided   Citrix’s  growth  among  its  core  SMB  user  base.    Frost  &  Sullivan’s  analysis  shows  that  with  a   broadening  product  portfolio,  Citrix  is  now  well  positioned  to  address  user  needs  in  the   enterprise  market.  Additionally,  a  key  factor  for  Citrix’s  success  has  been  its  very  effective   marketing  and  media  campaigns  that  have  created  tremendous  awareness  for  the   GoToMeeting  brand  among  organizations  of  all  size.  In  addition  to  creating  awareness  for   GoToMeeting,  these  campaigns  have  also  helped  educate  users  around  the  value  of  web   conferencing.   Citrix  has  focused  on  expanding  its  footprint  globally.  Its  acquisition  on  Netviewer  has   provided  a  stronger  portfolio  to  users  in  the  European  markets.  It  is  now  expanding  its   channels  globally  and  has  recently  announced  a  partnership  with  Shanghai  Telecom  to   offer  GoToMeeting  with  HDFaces  to  customers  in  China.   Factor  2:    Anytime,  Anywhere  Collaboration  Offering     Web  conferencing  solutions  are  morphing  from  point  meeting  applications  to  social  and   collaborative  workspaces  that  offer  end-­‐to-­‐end  meeting  and  project-­‐management   capabilities  integrated  with  presence  and  multi-­‐modal  communications.  With  this  shift,   the  market  is  seeing  the  emergence  of  larger  collaboration  products  that  will  be   integrated  with  business  applications  and  processes.    5  
  • 6. White  Paper  Title  Citrix  recognized  this  trend  early  on.  It  revved  up  its  acquisition  engine  to  expand  its  market  reach  beyond  point  meeting  applications.  Citrix  made  two  critical  acquisitions  in  2011–  Podio  and  ShareFile.  The  Podio  and  GoToMeeting  integration  offers  a  collaborative  workspace  platform  which  supports  team  work  in  a  social  setting,  by  adding  apps  that  provide  context,  work  flow,  file  sharing,  tasks,  and  activity  steams.  ShareFile  is  a  secure  file  sharing  and  hosting  service.  Frost  &  Sullivan  notes  that  with  the  addition  of  ShareFile  and  Podio,  Citrix  users  can  now  share  content  and  get  team-­‐based  work  done  in  a  social  setting.    These  acquisitions  position  Citrix  well  in  the  broader  collaboration  space.  Its  expeditious  integration  of  acquired  technologies,  within  a  matter  of  few  months  after  the  acquisitions  closed,  has  helped  it  grow  sales.  By  continually  enhancing  its  collaboration  portfolio,  Citrix  is  addressing  emerging  demands  and  allowing  customers  to  deploy  web  conferencing  more  pervasively.    Factor  3:    Growing  Focus  on  Mobility  and  Video  Citrix  recently  announced  the  expansion  of  its  growing  line  of  mobile  workforce  solutions  with  the  new  Citrix  Me@Work  mobile  app  family.  This  new  family  of  core  mobile  apps  will  address  the  key  functions  required  for  end  user  mobility,  with  the  security  and  control  businesses  require.    As  part  of  the  Citrix  Me@Work  family,  Citrix  now  offers  the  ability  to  host  meetings  from  mobile  devices  with  the  new  GoToMeeting  iPad  Presenter  Mode.  In  addition,  the  new  GoToMeeting  for  iPad  offers  the  ability  to  present  and  host  content  from  multiple  cloud  storage  systems  —  including  Citrix  ShareFile  and  Dropbox  —  through  native  integrations  and  the  built-­‐in  web  browser.    There  is  a  strong  need  among  users  today  to  integrate  video  into  all  their  communications,  including  video  at  desktops  and  mobile  devices,  for  anytime  anywhere  communications.  The  consumerization  of  IT  and  the  resulting  BYOD  trend  along  with  the  sweeping  adoption  of  social  media  networks  is  leading  to  increased  adoption  of  video  in  all  its  forms.  Citrix  has  seen  tremendous  traction  for  HDFaces  videoconferencing  for  GoToMeeting  users.  Frost  &  Sullivan’s  competitive  benchmarking  confirms  that  the  mobility  enhancements  combined  with  HDFaces  video  is  offering  a  richer  user  experience  to  Citrix  customers.   6  
  • 7. How  an  International  Design  Firm  Delivers  Projects  Faster  Using   GoToMeeting     Citrix  is  aiding  thousands  of  customers  in  accelerating  their  productivity  and  decision-­‐ making  cycles  w hile  reducing  costs.  IN2  Innovation  is  one  such  customer.     IN2  Innovation  is  a  new  product  design  and  development  firm  offering  comprehensive   services  ranging  from  idea  generation  to  production  m anufacturing.  Co-­‐founders  Brian   Roderman,  chief  innovation  officer,  and  Ken  Buras,  chief  integration  officer,  created  a   turnkey  process  that  combines  creativity  and  technical  operations  to  m ove  clients’  ideas   from  the  concept  stage  through  engineering  and  testing  to  commercialization.  IN2   Innovation’s  clients  range  from  single  entrepreneurs  to  very  large  corporations  in   industries  such  as  consumer  goods,  electronics,  m edical  devices  and  industrial  products.   IN2  Innovation  is  based  in  D allas,  Texas,  operates  locations  in  H ouston  and  Austin,   Texas,  and  D ongguan  and  W uxi,  China,  and  employs  about  20  people.     IN2  Innovation’s  core  business  is  built  around  speed:  the  faster  a  new  product  can  be   commercialized,  the  sooner  it  can  generate  revenues  and  establish  a  competitive   advantage.  H owever,  IN2  Innovation  faced  a  challenge  several  businesses  face  today  -­‐   traditional  in-­‐person  m eetings  w ith  clients,  w ith  all  the  logistical  arrangements  that  are   required,  stretched  out  the  timeline  and  led  to  delays  in  launch.  IN2  w as  looking  for  a   faster  and  m ore  effective  w ay  to  m eet  w ith  its  clients.  It  also  needed  an  effective  w ay  to   communicate  w ith  its  factories  in  China,  w here  m any  of  the  products  are  m anufactured.     Its  designers  needed  a  w ay  to  show  three-­‐dimensional  CAD  drawings  and  point  out   details  or  describe  changes.  Conversely,  they  w anted  to  see  exactly  w hat  the  factory   was  producing.     IN2  selected  G oToMeeting  for  collaboration  at  all  levels.  O ne  of  the  m ain  reasons  they   selected  G oToMeeting  w as  the  ability  to  launch  a  session  regardless  of  firewall  issues.   Another  important  feature  is  integrated  V oice  over  IP  calling  (VoIP),  w hich  has  enabled   the  company  to  save  a  significant  amount  previously  spent  on  conference-­‐calling  fees.   GoToMeeting  quickly  became  the  basis  for  IN2  Innovation’s  globally  distributed   organization  and  flexible  w ork  policy.  It  reduces  errors,  risk  and  m isunderstandings  that   arise  w ith  simple  voice-­‐only  calls.  The  availability  of  G oToMeeting  over  Apple  iPad  and   iPhone  devices,  w hich  are  provided  to  all  team  m embers,  further  extended  the  reach   and  value  of  collaboration.       The  video  conferencing  capabilities  offered  by  H DFaces,  w hich  is  free  and  integrated   within  G oToMeeting,  has  m ade  it  possible  to  show  a  product  using  H DFaces  and  has   enhanced  the  collaboration  process  in  m any  w ays.  For  example,  product  designers  and   factory  staff  can  now  share  comprehensive  views  of  a  part  in  real-­‐time  and  even  capture   screen  shots  for  future  reference.       GoToMeeting  has  optimized  the  w ay  IN2  Innovation  w orks  w ith  clients.  “GoToMeeting   with  H DFaces  m akes  it  easy  to  interact  w ith  end  users  in  their  homes  or  w orkspaces  to   show  and  discuss  a  concept  or  prototype.  This  qualitative  approach  not  only  provides   extremely  valuable,  specific  feedback,  it  also  saves  time  and  m oney”,  says  Brian   Roderman.    7  
  • 8. White  Paper  Title  In  one  case,  a  m ajor  client  asked  IN2  Innovation  to  design  and  develop  six  new  products  in  just  eight  m onths,  a  process  that  w ould  require  12  to  18  m onths  using  traditional  in-­‐person  m eetings.  By  gaining  the  client’s  commitment  to  w ork  virtually  using  GoToMeeting,  IN2  Innovation  w as  able  to  slash  four  m onths  from  the  timeline.  GoToMeeting’S  key  benefits  forIN2  Innovation  include:    •  Faster  time-­‐to-­‐market  for  new  products    •  Supports  an  all-­‐digital  and  flexible  w ork  environment  •  Significant  return  on  investment  through  enhanced  client  participation.    •  Cost  savings  on  travel  and  conference  calls      Conclusion    In  Frost  &  Sullivan’s  opinion,  Citrix  has  effectively  leveraged  its  expertise  in  the  web  collaboration  market  and  has  achieved  excellent  market  penetration  through  sound  execution.  Frost  &  Sullivan  research  clearly  shows  that  Citrix  is  focused  on  simplicity  and  ease  of  use,  which  enables  companies  to  save  costs  with  online  meetings.  Its  recent  successes  and  market  share  growth  is  a  strong  indicator  that  the  company’s  reach  and  market  footprint  is  set  to  grow.    Based  on  the  aforementioned  factors,  Frost  &  Sullivan  is  proud  to  present  the  2012  Global  Growth  Leadership  Award  in  Web  Conferencing  Services  to  Citrix. 8  
  • 9. About  Citrix       Citrix  is  transforming  how  people,  businesses  and  IT  work  and  collaborate  in  the  cloud  era.   Its  portfolio  of  GoTo  cloud  services  enables  people  to  work  from  anywhere  with  anyone  by   providing  simple-­‐to-­‐use  cloud-­‐based  collaboration,  remote  access  and  IT  support  solutions   for  every  type  of  business.  Learn  more  at  www.citrix.com  and  www.citrixonline.com.   About  GoToMeeting       GoToMeeting  is  the  extremely  simple,  extraordinarily  powerful  web  conferencing  service   from  Citrix.  It  integrates  HD  video  conferencing,  screen  sharing  and  audio  conferencing,   allowing  you  to  collaborate  effectively  online  in  a  face-­‐to-­‐face  environment.  Hold  unlimited   meetings  for  one  low  flat  fee  and  attend  meetings  from  a  Mac,  PC  and  mobile  devices.   GoToMeeting  will  change  the  way  you  work  –  and  perhaps  a  whole  lot  more.  Learn  more  at   www.gotomeeting.com.       About  Frost  &  Sullivan   Frost  &  Sullivan,  the  Growth  Partnership  Company,  enables  clients  to  accelerate  growth   and  achieve  best-­‐in-­‐class  positions  in  growth,  innovation  and  leadership.  The  companys   Growth  Partnership  Service  provides  the  CEO  and  the  CEOs  Growth  Team  with  disciplined   research  and  best-­‐practice  models  to  drive  the  generation,  evaluation  and  implementation   of  powerful  growth  strategies.  Frost  &  Sullivan  leverages  50  years  of  experience  in   partnering  with  Global  1000  companies,  emerging  businesses  and  the  investment   community  from  more  than  40  offices  on  six  continents.  To  join  our  Growth  Partnership,   please  visit  http://www.frost.com.    9