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A weak economy has resulted in customers becoming more risk averse and price sensitive. This environment makes it critically important to ...
A weak economy has resulted in customers becoming more risk averse and price sensitive. This environment makes it critically important to
examine and refine how you market and sell your solutions. To do this effectively, you must align your internal organizations around customer
priorities, so that your sales force can better use the resources that can help them develop and close opportunities. In this paper from The Summit Group, this strategy is examined and steps to start aligning sales and sales support are outlined.