Gotokki, Inc.® 2014 NDA Confidential Information
Social, Local, Mobile…

There’s a lot out there, but…
Gotokki, Inc.® 2014 NDA Confidential Information
…has anyone figured out the best way to
connect customers to local merchants?

?
?
 ?

Gotokki, Inc.® 2014 NDA Confidential ...
What’s available right now?
Review Based Sites
For customers…
•  Un-trusted reviews from strangers
•  Legitimate business ...
What’s available right now?
Daily Deal Sites
For customers...
•  Irrelevant or untimely deals
•  Must pre-pay 
For merchan...
What’s available right now?
Facebook & Twitter
For customers…
•  Hard to find and organize deals
For merchants…
•  Complex ...
What’s available right now?
Email Coupons
For customers…
•  Junk Email
•  Must print & hard to find
•  Expiration dates
For...
Is there a single tool that manages all your
favorite merchants and their deals...
…while integrating your friends’ 
recom...
The

Solution (for Customers)
Search for merchants & their deals in the mobile app;
organize the ones you like.
Instant no...
The

Solution (for Merchants)
Create custom deals that maximize your profits.
Easily update your deals whenever you want.
I...
How the App Works! (v2.0)
Sign Up!

Discover!

Download the
FREE mobile app
from the iTunes
App Store.

Search for
partici...
How the App Works! (v2.0)
Redeem!

Organize!

When you find a
deal that you like,
simply share it
with a friend to
redeem t...
Merchant Portal Access
As a gotokki Merchant, receive access to the
Merchant Portal where you can view important
analytics...
Sounds cool, but does it work?

?
?
 ?

Gotokki, Inc.® 2014 NDA Confidential Information
We did a Test!!!
•  Launched iOS MVP
(v1.0), 6/20/2013
•  Enrolled 670 users (127%
monthly growth rate)
•  Enrolled over 1...
Participating Merchants

Plus MANY more…
CALIFORNIA ROLL FACTORY HOT
SHOTS COFFEE SHOP & FROZEN
YOGURT
LITTLE
FOLKS
TEXIFO...
Beta Test Findings (App v1.0)
Total App
Downloads

1200
Tokens (Deals)
Shared

1000

Tokens (Deals)
Collected

1500

$300
...
Our Response to Feedback (v2.0!)
•  Simplified the UX (fewer clicks!)
•  Added filtering (search) &
organization features
• ...
Traditional Direct Market

$12.7B
Direct Mail

Advertising Market1
•  Retail Industry: $4 Trillion in Sales
•  Over 30 Mil...
Local Merchant Ad Market
•  Local merchants, retailers and QSRs (Quick Serve Restaurants), do
not tap into their current c...
Our Business Strategy
•  Hyper Local Targeting of merchants and users
•  Enroll more users/merchants around Universities &...
Use of Funds for First Year

Description
Merchant Acquisition
User Acquisition
G&A
R&D
Total

Amount
$
$
$
$

100,000
100,...
Not just an App, it’s an Eco-System.

Gotokki, Inc.® 2014 NDA Confidential Information
The gotokki Team
Founders

Mark Sim
CEO

• Founder, Albatross Innovations, LLC
• Merck & Co, Sales & Marketing
• UCLA, Che...
Questions? More Information?

Contact Us!

Mark Sim
email :: mark.sim@gotokki.com
phone :: 310. 998. 7997

Gotokki, Inc.® ...
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Gotokki presentation v2014

  1. 1. Gotokki, Inc.® 2014 NDA Confidential Information
  2. 2. Social, Local, Mobile… There’s a lot out there, but… Gotokki, Inc.® 2014 NDA Confidential Information
  3. 3. …has anyone figured out the best way to connect customers to local merchants? ? ? ? Gotokki, Inc.® 2014 NDA Confidential Information
  4. 4. What’s available right now? Review Based Sites For customers… •  Un-trusted reviews from strangers •  Legitimate business listing? Only 2% of merchants have actually claimed their listing on Yelp*. For merchants… •  No control of fake reviews •  High cost to maintain Gotokki, Inc.® 2014 NDA Confidential Information
  5. 5. What’s available right now? Daily Deal Sites For customers... •  Irrelevant or untimely deals •  Must pre-pay For merchants… •  Lose money on deals (75%) •  No customer loyalty Gotokki, Inc.® 2014 NDA Confidential Information
  6. 6. What’s available right now? Facebook & Twitter For customers… •  Hard to find and organize deals For merchants… •  Complex and difficult to use •  Takes too much time to maintain •  Expensive to advertise Gotokki, Inc.® 2014 NDA Confidential Information
  7. 7. What’s available right now? Email Coupons For customers… •  Junk Email •  Must print & hard to find •  Expiration dates For merchants… •  Cost of procuring Email lists •  Time & cost of creating e-flyers •  Spam filters Gotokki, Inc.® 2014 NDA Confidential Information
  8. 8. Is there a single tool that manages all your favorite merchants and their deals... …while integrating your friends’ recommendations, so you’re not relying on reviews by strangers? Gotokki, Inc.® 2014 NDA Confidential Information
  9. 9. The Solution (for Customers) Search for merchants & their deals in the mobile app; organize the ones you like. Instant notification of a merchant’s deal when you’re nearby. Receive deals from your trusted friends & easily share them with others via social media & other options. Instantly redeem a merchant’s deal, by sharing it from the app. ! No expiration dates to track! New deals are automatically updated in the app! Gotokki, Inc.® 2014 NDA Confidential Information
  10. 10. The Solution (for Merchants) Create custom deals that maximize your profits. Easily update your deals whenever you want. Instant social media sharing of your business & deal. Access the friends of your existing customers! $ Eliminate production and mailing list procurement costs! Access to relevant data and analytics: track which deals work best for you. No Fake Reviews! Gotokki, Inc.® 2014 NDA Confidential Information
  11. 11. How the App Works! (v2.0) Sign Up! Discover! Download the FREE mobile app from the iTunes App Store. Search for participating gotokki merchants in the app. Register to instantly become a member of the gotokki community! $ Every gotokki Gotokki, Inc.® 2014 NDA Confidential Information merchant is offering instant, exclusive deals to all gotokki members!
  12. 12. How the App Works! (v2.0) Redeem! Organize! When you find a deal that you like, simply share it with a friend to redeem the deal instantly! If you don’t want to use the deal immediately, you can save it for later! Share via Social Media, SMS, Email or Direct to other gotokki members! Gotokki, Inc.® 2014 NDA Confidential Information Auto notification reminds you when you enter the store of that deal - so you don’t forget to use it!
  13. 13. Merchant Portal Access As a gotokki Merchant, receive access to the Merchant Portal where you can view important analytics, update rewards, manage your account, get customer support and more. Analyze Key data: deals viewed, shared and redeemed (plus shared medium). Receive monthly email reports or log-in to access any time! Update Easily access your account to update the deals being offered to your loyal customers and new customer referrals! Customize your rewards program! Gotokki, Inc.® 2014 NDA Confidential Information Manage Update your account info, add/ delete business locations, make payments or upgrade your service package… all online!
  14. 14. Sounds cool, but does it work? ? ? ? Gotokki, Inc.® 2014 NDA Confidential Information
  15. 15. We did a Test!!! •  Launched iOS MVP (v1.0), 6/20/2013 •  Enrolled 670 users (127% monthly growth rate) •  Enrolled over 100 local merchants (live in the app!) •  On-going Marketing Study with key merchant partners Quiznos Sub and Baja Fresh Gotokki, Inc.® 2014 NDA Confidential Information
  16. 16. Participating Merchants Plus MANY more… CALIFORNIA ROLL FACTORY HOT SHOTS COFFEE SHOP & FROZEN YOGURT LITTLE FOLKS TEXIFORNIA TAMALE CO FIESTA VILLAGE SUBWAY COLD STONE CREAMERY DICKEY'S BBQ PIT GENESIS BOARDSHOP JUICE IT UP MANILA WOK & GRILL QUIZNOS ROLLER CITY PLUS BONELLO'S PIZZA MONGOLIAN BBQ RED BARON PIZZA THAI KITCHEN MAJOR BRAIN FREEZE YOGURT MOO BREW WABA GRILL 7ELEVEN AMI JAPANESE RESTAURANT & SUSHI BAR BOBA LOCA BRIAN'S SHAVE ICE CAFE BLEU CHYNNA COJUTEPEQUE RESTAURANT DADDY O'S COFFEE & MORE FARMERS INSURANCE FEAST FROM THE EAST GAAM GAAM KARAOKE GNC GYPSY CAFÉ KOREAN BBQ MARGARITA PIZZA BAR THE SPOT BEAUTY NUMERO UNO PIZZA PATRON POPS HOTDOGS PRADO ROBEKS JUICE NUMBER A TODO DEPORTES Y MAS TOE BANG TOMODACHI SUSHI VERMONT SHELL ZADA KABAB BLANCA'S PIZZA NUTRISHOP CHRONIC TACOS GOLDEN SPOON NUTRITION 4 LESS A SHOP CALLED QUEST CITRUS DELI CURRY IN A HURRY EUREKA BURGER GIOVANNI'S GREATER GOOD COFFEE COMPANY HOGI YOGI MUFFIN TOP BAKERY OPEN KITCHEN THE STOCKYARD BBQ & STEAK HOUSE UNCLE HOWIE'S PIZZA INC VENEZIA PIZZA WILD ROCKETS BOBA CAFE CRESCENT JEWELL RESTAURANT & LOUNGE FAT Gotokki, Inc.® 2014 NDA Confidential Information BURGER GRAM'S MISSION BBQ LA PIZZERIA LOUNGE 33 MAZZ BAR & GRILL PACIFIC STIKS RAY'S PIZZA SUB SUSHIYA TABLE FOR TWO BAJA FRESH CROSSROADS PIZZA DADDY JOE'S SOULFOOD DELHI PALACE DON MARTIN EL RICO POLLO HIGHLAND KOREAN BBQ JERSEYS PIZZA JOUNI'S KITCHEN KOREAN BBQ-PARTY HOUSE LITTLE BEIJING MANNA DONUTS CHARLEY'S GRILLED SUBS FLAKE LOCAL 1205 FOOD FAIR BY DIEGO SUGARBIRD DESSERTS…
  17. 17. Beta Test Findings (App v1.0) Total App Downloads 1200 Tokens (Deals) Shared 1000 Tokens (Deals) Collected 1500 $300 Tokens (Deals) Redeemed •  Most active merchant is tracking 26% Redemption Rate •  Overall Redemption Rate is 20% •  670 Active Users •  User error in QR Code Redemption Process common •  #1 User feedback – “Simplify your app.” Gotokki, Inc.® 2014 NDA Confidential Information
  18. 18. Our Response to Feedback (v2.0!) •  Simplified the UX (fewer clicks!) •  Added filtering (search) & organization features •  Notification of deals via GPS position •  Removal of “QR code scanning” step - to redeem a deal •  Sharing of a deal activates redemption process •  Refreshed look & feel with updated UI Gotokki, Inc.® 2014 NDA Confidential Information
  19. 19. Traditional Direct Market $12.7B Direct Mail Advertising Market1 •  Retail Industry: $4 Trillion in Sales •  Over 30 Million Small Businesses2 •  Over 1 Million Restaurants3 1 IBIS World, Direct Mail Advertising in the US Small Business Administration 3 2012 National Restaurant Association 2 2012 •  Because mass broadcast ads are expensive, most local merchants rely on local newspaper ads and direct mailers to advertise ($12.7B market annually in the US) Gotokki, Inc.® 2014 NDA Confidential Information
  20. 20. Local Merchant Ad Market •  Local merchants, retailers and QSRs (Quick Serve Restaurants), do not tap into their current customer base to acquire new customers. •  92% of consumers trust recommendations from people they know vs. 47% trust paid television, magazine, and newspaper ads.1 •  The lack of customer referral is so prevalent that potential customers use Yelp and rely on strangers’ recommendations rather than asking their friends for good/interesting businesses to try. •  Early adopters are turning to web and social media to reach out to customers. Challenge is that it takes too much time to manage social media. •  Mobile ad market $18B in 2014, projected to be $42B by 2017 (Gartner). 1 Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance, www.nielsen.com Gotokki, Inc.® 2014 NDA Confidential Information
  21. 21. Our Business Strategy •  Hyper Local Targeting of merchants and users •  Enroll more users/merchants around Universities & Urban locations •  Enroll users via social media, campus events and off-site events •  Campus Representative Internship Program •  Keep acquisition costs low – per/user and per/merchant •  Self-serve online enrollment for Merchants Gotokki, Inc.® 2014 NDA Confidential Information
  22. 22. Use of Funds for First Year Description Merchant Acquisition User Acquisition G&A R&D Total Amount $ $ $ $ 100,000 100,000 75,000 150,000 $ 425,000 Gotokki, Inc.® 2014 NDA Confidential Information
  23. 23. Not just an App, it’s an Eco-System. Gotokki, Inc.® 2014 NDA Confidential Information
  24. 24. The gotokki Team Founders Mark Sim CEO • Founder, Albatross Innovations, LLC • Merck & Co, Sales & Marketing • UCLA, Chemistry; USC, MBA Gene Chuang Laurence Kim CFO/Sales James Sunu Operations/Creatives • Accountant with over 20yrs • Director of Product Dev, Crown Edition experience with local merchants • Creative Communications Director, Newsong • Cal St. Northridge, Criminal Science • 15 yrs experience in Design & Operations • UC Riverside, BS Business Administration Advisors • Currently CTO of oversee.net • Expertise in mobile, social, cloud, big data, and search marketing platforms • Prior experience at Chegg, AT&T Interactive (YP mobile, Buzz.com), Yahoo Search Marketing Milton Hahn • Currently Managing Director of Pacific Greystoke Partners,LLC • Prior experience at Cappello Group, Direct Capital Markets, Putnam Lovell Gotokki, Inc.® 2014 NDA Confidential Information
  25. 25. Questions? More Information? Contact Us! Mark Sim email :: mark.sim@gotokki.com phone :: 310. 998. 7997 Gotokki, Inc.® 2014 NDA Confidential Information
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