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Business model

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  • 1. Key PartnersWho are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring frompartners?Which Key Activities do partners perform?motivations for partnerships:Optimization and economyReduction of risk and uncertaintyAcquisition of particular resources and activitiesKey ActivitiesWhat Key Activities do our ValuePropositions require?Our Distribution Channels?Customer Relationships?Revenue streams?categoriesProductionProblem SolvingPlatform/NetworkValue PropositionsWhat value do we deliver to thecustomer?Which one of our customer’s problems arewe helping to solve?What bundles of products and servicesare we offering to each CustomerSegment?Which customer needs are we satisfying?
  • 2. characteristicsNewnessPerformanceCustomization“Getting the Job Done”DesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/UsabilityKey ResourcesCost StructureWhat Key Resources do our ValuePropositions require?Our Distribution Channels?Customer Relationships?Revenue Streams?types of resourcesPhysicalIntellectual (brand patents, copyrights, data)HumanFinancialCustomer RelationshipsWhat type of relationship does each ofour CustomerSegments expect us to establish andmaintain with them?Which ones have we established?How are they integrated with the rest ofour business model?How costly are they?examples
  • 3. Personal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creationCustomer SegmentsFor whom are we creating value?Who are our most important customers?Mass MarketNiche MarketSegmentedDiversifiedMulti-sided PlatformchannelThrough which Channels do our CustomerSegmentswant to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them withcustomer routines?1. AwarenessHow do we raise awareness about our company’s products and services?2. EvaluationHow do we help customers evaluate our organization’s Value Proposition?3. PurchaseHow do we allow customers to purchase specific products and services?4. DeliveryHow do we deliver a Value Proposition to customers?5. After salesRevenue StreamsCost Structure
  • 4. What are the most important costsinherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?sample characteristics:Fixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scopeRevenue StreamsFor what value are our customers reallywilling to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Streamcontribute to overall revenues?types:Asset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertisingfixed pricingList PriceProduct feature dependentCustomer segment dependentVolume dependentdynamic pricingNegotiation( bargaining)Yield ManagementReal-time-Market