0
ABC’s & 123’s of
GTCC Small Business Center - Greensboro, NC

November 19th 2013
Mitch Miles
The 26.2 Group

Social Media Training
aha moment
(a moment of sudden realization,
inspiration, insight, recognition, or
comprehension) Added August 2013
Today’s Roadmap








Mile #1: Social Media is …
Mile #2 Personal Branding
Mile #3: Google Rules
Mile #4: Mobile ...
Social Media in 2013
Social Media in 2013

15
26
37
48
1
2
3
4
00 01 00
0 59
Hours

Minutes

Seconds
168 million
emails are sent
REMEMBER

to take Social Media 1 mile at a time
JUST
JUMP IN
http://www.slideshare.net/gothe262
You can be more
successful in 2 Months by
becoming really interested
in the success of others
than you can in 2 Years
tryi...
“You donut get a 2nd chance
to make a 1st imprezzion”
2nd Impressions
1st Impression is online
JUMP IN
Your business is

NOT what You say…
It is what

SAY!
Over 700 million people use
Google every day?

8+ Billion Page
Views Per Day

300+ Million
Searches Per Hour
You Need A Google Account

www.google.com
Search Engine

Google Alerts
Example: Google Alert
ACTIVITY: Google Yourself
Kinesthetic
(5%)

Visual (65%)
•
•
•

Pictures
Graphs, Charts
Diagrams

Auditory
(35%)
•
•
•

Sound
Verbalization
Talking ...
Sexting ("the sending of
sexually explicit messages or
images by cell phone"). Added August 2013
Cloud Computing
("the practice of storing regularly
used computer data on multiple
servers that can be accessed
through th...
Stay Organized
From Brian Solis
HEADACHE YET?
"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
•
•
•
•
•
•
•

Share everything.
Play fair
Don't ...
They're just kids …
LinkedIn (2003) – 9 Yrs Old
Facebook (2004) - 8 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 6 ...
Today’s Roadmap








Mile #1: Social Media is …
Mile #3: Google Rules
Mile #4: Mobile Everything & Cloud Computi...
Key Facts






Median age of LinkedIn is 44
Business, Professional & Career Focused
Over 135 Million Members in 200 ...
WHY
IS
LinkedIn is the world’s largest professional network with over 170
million members and growing rapidly.

Provides Connect...
#1

Social Networking Site
for Business
Professionals.
WHY?
200+ Million Members
in
200+ Countries
CURRENTLY AVAILABLE IN 18
LANGUAGES
2 NEW MEMBERS JOIN
LINKEDIN EVERY

SECOND.
LINKEDIN IS THE 26 MOST
VISITED WEBSITE IN THE WORLD.
TH
Over 2 MILLION COMPANY
PROFILES ON LINKEDIN.
DOES
WORK
– 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduc...
What is Personal Brand?
The marketing practice of creating a name,
symbol or design that identifies and differentiates
a product from other produc...
What is Personal Brand?
• What are you known for?
• What do people seek you out for?
• What keywords come to mind when
oth...
ur
Yo ?
a t’s

Wh
and
l Br
ona
er s
P
“People buy from, do
business with, HIRE
People they …”

Like
trust
Connect/Bond With
Keep in mind the following when
making your first impression
online …
Keep your sleeves on …
No full body shots …
Show your entire face …
No Avatars
No Sunglasses
Always Smile!
Please NO
100% Profile
1.
2.
3.
4.
5.
6.

Professional Profile Photo
Profile Summary with Specialties
Obtain at least 3 Recommendati...
I help X do Y so that Z.
I help X do Y so that Z.

I help individuals and small
businesses to connect with others
through digital media so that the...
Who are YOU?
JUMP IN

An information network – used to
share and discover new information
Key Facts
 200+ Million Registered Users
 100mn tweets are written every day
 75% of traffic comes from outside of Twit...
Story of

Conner Riley
Cisco Fatty
JUMP IN

AND
SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
JUMP IN

Documents
PDFs
Videos

Webina...
Key Facts
 Over 45 million monthly users
 Over 90 million monthly pageviews
 Can upload PowerPoint, OpenOffice and PDF
...
Key Facts






3rd Largest Search Engine. Google is #1 Facebook is #2
Owned by Google
2+ Billion Views a Day
Average...
My offer to you and your business

9.3+ Million Views
for only $400
Instagram Stats
•Video On Instagram: 5M Uploads In First 24 Hours
•There are 8500 likes per second on Instagram
•83% of In...
Instagram Within Visual Social Media
100M
48M
80M
210M
101 Tips For Using Instagram
For Business
http://www.caseygollan.com.au/blog/instagram-for-business/
Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.

• Repin To repost or republish...
Pinterest Terminology
• Like

Different to repinning as the image will
not be republished on your Pinterest account,
inste...
Pinterest Terminology
• Comment By leaving a comment, the pinned

image will neither be repinned onto your
Pinterest accou...
by the #’s
They're just kids …
LinkedIn (2003) – 10 Yrs Old
Facebook (2004) - 9 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 7...
15.8 minutes

12.1 minutes
http://business.pinterest.com
Best Practices for Pinterest
1.
2.
3.
4.
5.

Infographics
Checklists
Text with Images
Videos
Tutorials

* Just announced –...
Infographics
2. Checklists
CLICK HERE to Download and Print
Percent
Important Facebook Features You
Should Know About …
They're just kids …
LinkedIn (2003) – 8 Yrs Old
Facebook (2004) - 8 Yrs Old
YouTube (2005) – 6 Yrs Old
Twitter (2006) – 5 ...
JUMP IN
“Cool Wand”

JUMP IN
Apps (applications)
JUMP IN
Facebook Help Center = A Great Resource
Facebook Safety Center
JUMP IN
Key Facts






Over 1 billion facebook posts everyday.
Over 80% Check facebook Once a Day.
Median age of facebook is...
JUMP IN

What is the number of
languages available on
facebook?
JUMP IN
JUMP IN

What % of facebook users are
outside of the United States?
JUMP IN
JUMP IN
JUMP IN
JUMP IN
Profile vs. Page
JUMP IN

Businesses are only allowed to create pages
NOT profiles.
A business which opens a profile pag...
Profile vs. Page
JUMP IN

Facebook Pages cannot add people as friends.
They can ‘only’ like other Facebook Pages.
When c...
Profile vs. Page
JUMP IN
There is a 5000 friend limit on each profile.
You can have an unlimited number of fans on
your ...
Profile vs. Page
JUMP IN

Profiles can interact in Facebook Groups! We
love and use groups!
Facebook Pages can not inter...
JUMP IN
JUMP IN
JUMP IN
Fan Page Vanity URL
JUMP IN

You can get a Vanity URL right now for your
Fan Page if you have at least 25 fans on your
Fa...
Facebook and Twitter
JUMP IN
Link Facebook to Twitter: every post becomes

a tweet.
DO NOT link Twitter to Facebook!
To...
Remember: Relationships Matter
Social Media is only one mile in your
marketing marathon.
Questions
JUST
JUMP IN
Don’t Forget:
You’re business is like a
needle in a haystack …
http://www.slideshare.net/gothe262
Thank You!
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles ...
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
Global Entrepreneurship Week - "Social Media Overview"
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You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.

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  • I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
    Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
    Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • 3 Primary Learning Modalities
  • Podcasts
    Webinars
    Tele-seminars
    iTunes U
    iPad
  • Podcasts
    Webinars
    Tele-seminars
    iTunes U
    iPad
  • Tablets
    Smartphones
    33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone.
    iPad
    Wiki’s
    twitter
    Living Social
    Groupon
    Foursquare
    Gowalla
  • Do You Have a Headache yet?
  • ADDED TO THE FORBES LIST CRITERIA THIS YEAR (2011) SOCIAL RANK
  • 50% of members are from outside the US
    1 new user added every second
  • 50% of members are from outside the US
    http://learn.linkedin.com/groups/ - user guides – check them out
  • As of August 2 2012 – 175 million
  • 50% of members are from outside the US
    http://learn.linkedin.com/groups/ - user guides – check them out
  • This will take visitors to your website or specific page you direct them to.
  • Local Business or Place
    Company, Organization or Institution
    Brand or Product
    Artist, Band or Public Figure
    Entertainment
    Cause or Community
  • Do You Have a Headache yet?
  • Transcript of "Global Entrepreneurship Week - "Social Media Overview""

    1. 1. ABC’s & 123’s of GTCC Small Business Center - Greensboro, NC November 19th 2013
    2. 2. Mitch Miles The 26.2 Group Social Media Training
    3. 3. aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013
    4. 4. Today’s Roadmap        Mile #1: Social Media is … Mile #2 Personal Branding Mile #3: Google Rules Mile #4: Mobile Everything & Cloud Computing Miles #5, #6, & #7: LinkedIn, Twitter, SlideShare Miles #8, #9 & #10: YouTube, Pinterest, Facebook Home Sweet Home
    5. 5. Social Media in 2013 Social Media in 2013 15 26 37 48 1 2 3 4 00 01 00 0 59 Hours Minutes Seconds
    6. 6. 168 million emails are sent
    7. 7. REMEMBER to take Social Media 1 mile at a time
    8. 8. JUST JUMP IN
    9. 9. http://www.slideshare.net/gothe262
    10. 10. You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success! - Dale Carnegie
    11. 11. “You donut get a 2nd chance to make a 1st imprezzion”
    12. 12. 2nd Impressions
    13. 13. 1st Impression is online
    14. 14. JUMP IN
    15. 15. Your business is NOT what You say… It is what SAY!
    16. 16. Over 700 million people use Google every day? 8+ Billion Page Views Per Day 300+ Million Searches Per Hour
    17. 17. You Need A Google Account www.google.com
    18. 18. Search Engine Google Alerts
    19. 19. Example: Google Alert
    20. 20. ACTIVITY: Google Yourself
    21. 21. Kinesthetic (5%) Visual (65%) • • • Pictures Graphs, Charts Diagrams Auditory (35%) • • • Sound Verbalization Talking out loud • • • Doing Touching Direct Involvement
    22. 22. Sexting ("the sending of sexually explicit messages or images by cell phone"). Added August 2013
    23. 23. Cloud Computing ("the practice of storing regularly used computer data on multiple servers that can be accessed through the Internet") – Added August 2013
    24. 24. Stay Organized
    25. 25. From Brian Solis
    26. 26. HEADACHE YET?
    27. 27. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum. • • • • • • • Share everything. Play fair Don't hit people Say you're sorry when you hurt somebody. Wash your hands before you eat. Flush. Take a nap every afternoon. When you go out in the world, watch out for traffic, hold hands and stick together. • Clean up your own mess.
    28. 28. They're just kids … LinkedIn (2003) – 9 Yrs Old Facebook (2004) - 8 Yrs Old YouTube (2005) – 7 Yrs Old Twitter (2006) – 6 Yrs Old SlideShare (2006) – 6 Yrs Old Pinterest (2010) – 2.5 Yrs Old
    29. 29. Today’s Roadmap        Mile #1: Social Media is … Mile #3: Google Rules Mile #4: Mobile Everything & Cloud Computing Mile #5: LinkedIn & Personal Branding Miles #6, & #7: Twitter, SlideShare Miles #8, #9 & #10: YouTube, Pinterest, Facebook Home Sweet Home
    30. 30. Key Facts      Median age of LinkedIn is 44 Business, Professional & Career Focused Over 135 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
    31. 31. WHY
    32. 32. IS
    33. 33. LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly. Provides Connections = Re-connect Powers Your Career = Re-position Produces Answers = Re-search
    34. 34. #1 Social Networking Site for Business Professionals.
    35. 35. WHY?
    36. 36. 200+ Million Members in 200+ Countries
    37. 37. CURRENTLY AVAILABLE IN 18 LANGUAGES
    38. 38. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
    39. 39. LINKEDIN IS THE 26 MOST VISITED WEBSITE IN THE WORLD. TH
    40. 40. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
    41. 41. DOES WORK
    42. 42. – 1st Degree – personal, immediate network. – 2nd Degree – connected to at least one member of your 1st degree to introduce you. – 3rd Degree – connected to at least one member of your 2nd degree connection.
    43. 43. What is Personal Brand?
    44. 44. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
    45. 45. What is Personal Brand? • What are you known for? • What do people seek you out for? • What keywords come to mind when others think about you?
    46. 46. ur Yo ? a t’s Wh and l Br ona er s P
    47. 47. “People buy from, do business with, HIRE People they …” Like trust Connect/Bond With
    48. 48. Keep in mind the following when making your first impression online …
    49. 49. Keep your sleeves on … No full body shots … Show your entire face …
    50. 50. No Avatars No Sunglasses Always Smile!
    51. 51. Please NO
    52. 52. 100% Profile 1. 2. 3. 4. 5. 6. Professional Profile Photo Profile Summary with Specialties Obtain at least 3 Recommendations Education History Current Employment Position 2 Past Employment Positions
    53. 53. I help X do Y so that Z.
    54. 54. I help X do Y so that Z. I help individuals and small businesses to connect with others through digital media so that they can find their passion, grow their business and reach their goals.
    55. 55. Who are YOU?
    56. 56. JUMP IN An information network – used to share and discover new information
    57. 57. Key Facts  200+ Million Registered Users  100mn tweets are written every day  75% of traffic comes from outside of Twitter  Apps, Links, Mentions, Facebook, etc.  55% of Twitter usage is via mobile phone
    58. 58. Story of Conner Riley
    59. 59. Cisco Fatty
    60. 60. JUMP IN AND
    61. 61. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Videos Webinars
    62. 62. Key Facts  Over 45 million monthly users  Over 90 million monthly pageviews  Can upload PowerPoint, OpenOffice and PDF presentations  70% of Users Have a College Degree
    63. 63. Key Facts      3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
    64. 64. My offer to you and your business 9.3+ Million Views for only $400
    65. 65. Instagram Stats •Video On Instagram: 5M Uploads In First 24 Hours •There are 8500 likes per second on Instagram •83% of Instagram posts include hashtags (#)
    66. 66. Instagram Within Visual Social Media 100M 48M 80M 210M
    67. 67. 101 Tips For Using Instagram For Business http://www.caseygollan.com.au/blog/instagram-for-business/
    68. 68. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
    69. 69. Pinterest Terminology • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category.
    70. 70. Pinterest Terminology • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
    71. 71. by the #’s
    72. 72. They're just kids … LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 7 Yrs Old Twitter (2006) – 7 Yrs Old SlideShare (2006) – 6 Yrs Old Pinterest (2010) – 3 Yrs Old
    73. 73. 15.8 minutes 12.1 minutes
    74. 74. http://business.pinterest.com
    75. 75. Best Practices for Pinterest 1. 2. 3. 4. 5. Infographics Checklists Text with Images Videos Tutorials * Just announced – May 20 2013
    76. 76. Infographics
    77. 77. 2. Checklists
    78. 78. CLICK HERE to Download and Print
    79. 79. Percent
    80. 80. Important Facebook Features You Should Know About …
    81. 81. They're just kids … LinkedIn (2003) – 8 Yrs Old Facebook (2004) - 8 Yrs Old YouTube (2005) – 6 Yrs Old Twitter (2006) – 5 Yrs Old SlideShare (2006) – 5 Yrs Old
    82. 82. JUMP IN
    83. 83. “Cool Wand” JUMP IN
    84. 84. Apps (applications) JUMP IN
    85. 85. Facebook Help Center = A Great Resource
    86. 86. Facebook Safety Center JUMP IN
    87. 87. Key Facts      Over 1 billion facebook posts everyday. Over 80% Check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
    88. 88. JUMP IN What is the number of languages available on facebook?
    89. 89. JUMP IN
    90. 90. JUMP IN What % of facebook users are outside of the United States?
    91. 91. JUMP IN
    92. 92. JUMP IN
    93. 93. JUMP IN
    94. 94. JUMP IN
    95. 95. Profile vs. Page JUMP IN Businesses are only allowed to create pages NOT profiles. A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
    96. 96. Profile vs. Page JUMP IN Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages. When companies like each other on Facebook, they can help promote each other’s content.
    97. 97. Profile vs. Page JUMP IN There is a 5000 friend limit on each profile. You can have an unlimited number of fans on your Facebook Page.
    98. 98. Profile vs. Page JUMP IN Profiles can interact in Facebook Groups! We love and use groups! Facebook Pages can not interact in groups, however, they can create events, just like a profile can.
    99. 99. JUMP IN
    100. 100. JUMP IN
    101. 101. JUMP IN
    102. 102. Fan Page Vanity URL JUMP IN You can get a Vanity URL right now for your Fan Page if you have at least 25 fans on your Fan Page. All the same reasons for getting a username for your personal profile apply to a vanity URL for your Facebook Fan Page.
    103. 103. Facebook and Twitter JUMP IN Link Facebook to Twitter: every post becomes a tweet. DO NOT link Twitter to Facebook! To link Facebook to your Twitter account. Your posts become tweets http://facebook.com/twitter
    104. 104. Remember: Relationships Matter Social Media is only one mile in your marketing marathon.
    105. 105. Questions
    106. 106. JUST JUMP IN
    107. 107. Don’t Forget: You’re business is like a needle in a haystack …
    108. 108. http://www.slideshare.net/gothe262
    109. 109. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
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