0
09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds
Social Media in 2013S...
168 million
emails are sent
REMEMBER
to take Social Media (PINTEREST) 1 mile at a time
http://www.slideshare.net/gothe262
“You donut get a 2nd chance
to make a 1st imprezzion”
2nd Impressions
1st Impression is online
NOT
Your business is
what You say…
It is what
SAY!
Over 700 million people use
Google every day?
8+ Billion Page
Views Per Day
300+ Million
Searches Per Hour
You Need A Google Account
www.google.com
Google Alerts
Search Engine
Example: Google Alert
ACTIVITY: Google Yourself
Time for some
Fun with Pinterest
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
http://pinstrosity.blogspot.com
Nice
Try
Pinterest Terminology
• Pin (pinned or pinning): Simply means to post
or publish an image.
• Repin To repost or republish ...
• Like Different to repinning as the image will
not be republished on your Pinterest account,
instead it will be archived ...
• Comment By leaving a comment, the pinned
image will neither be repinned onto your
Pinterest account or be archived under...
Why Pinterest? Why Now?
• Simple, Easy to Use
• Improves SEO
• Drives more referral traffic to websites than
YouTube, Goog...
Step 1 Step 2 Step 3
Original Pin
NICE Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
LinkedIn (2003) – 10 Yrs Old
Facebook (2004) - 9 Yrs Old
YouTube (2005) – 7 Yrs Old
TwitterTwitter (2006)(2006) –– 7 Yrs O...
http://business.pinterest.com
by the #’s
15.8 minutes
12.1 minutes
Best Practices for Pinterest
1. Infographics
2. Checklists
3. Text with Images
4. Videos
5. Tutorials
6. Food Rules
7. *Ri...
1. Infographics
•Provide Value
•Build a Relationship
•Establish Credibility
Create Your Own Infographics
www.infogr.am
•Pr...
Tools for Making Your Own Infographics
www.infogr.am
www.visual.ly
www.piktochart.com
www.wordle.net
www.pixlr.com
www.ico...
2. Checklists
CLICK HERE to Download and Print
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
Original Pin
Nice Try
http://pinstrosity.blogspot.com
3. Pins with Text & Images
1.Add Text
2.Add Fonts
3.Captions
4.Add Colors
“CAPTIONS”
www.pinterest.com/VisitNCAsk Questions, Add Your Message, Call To Action
“CAPTIONS”
“CAPTIONS”
Click Here
=
www.pinterest.com/VisitNC
GREAT RESOURCE
1. Add Text
2. Add Fonts
3. Add Colors
Free Picture Editor. No Registration Required
www.picmonkey.com
www.picturequotes.com
4. Pin Videos
YouTube/Vimeo/Vine
5. Tutorials
How To …
42 %
Tutorial Pins have a
42% Higher
Click Through Rate (CTR)
6. Food Rules
*7. Rich Pins: Where to Buy,
Pricing, Availability,
Ingredients
* Just announced – May 20 2013
Movies Recipes Products
Marketing Strategies
Integrate into your website
Add a Pinterest Tab to Facebook Page
Step #1 -- http://Iframehost.com/util/installtab/305927716147259
Step #2
Step #3
JUST
JUMP IN
http://www.slideshare.net/gothe262
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
w...
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013
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Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013

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  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • This will take visitors to your website or specific page you direct them to.
  • http://pinstrosity.blogspot.com/
  • http://pinstrosity.blogspot.com/
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Teach – Teach – Teach Give – Give – Give
  • Teach – Teach – Teach Give – Give – Give
  • Teach – Teach – Teach Give – Give – Give
  • Do You Have a Headache yet?
  • Transcript of "Pinterest for Small Business - Elkin Center - Surry Community College - August 6 2013"

    1. 1. 09000 1 87654321500 04 98765432103 9876543210987654321021 987654321098765432100Hours Minutes Seconds Social Media in 2013Social Media in 2013Social Media in 2013Social Media in 2013
    2. 2. 168 million emails are sent
    3. 3. REMEMBER to take Social Media (PINTEREST) 1 mile at a time
    4. 4. http://www.slideshare.net/gothe262
    5. 5. “You donut get a 2nd chance to make a 1st imprezzion”
    6. 6. 2nd Impressions
    7. 7. 1st Impression is online
    8. 8. NOT Your business is what You say… It is what SAY!
    9. 9. Over 700 million people use Google every day? 8+ Billion Page Views Per Day 300+ Million Searches Per Hour
    10. 10. You Need A Google Account www.google.com
    11. 11. Google Alerts Search Engine
    12. 12. Example: Google Alert
    13. 13. ACTIVITY: Google Yourself
    14. 14. Time for some Fun with Pinterest
    15. 15. Original Pin
    16. 16. Nice Try http://pinstrosity.blogspot.com
    17. 17. Original Pin http://pinstrosity.blogspot.com
    18. 18. Nice Try
    19. 19. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
    20. 20. • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category. Pinterest Terminology
    21. 21. • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like. Pinterest Terminology
    22. 22. Why Pinterest? Why Now? • Simple, Easy to Use • Improves SEO • Drives more referral traffic to websites than YouTube, Google+ and LinkedIn combined. • Drives more referral traffic than twitter. • How we learn and connect with people, brands, companies …
    23. 23. Step 1 Step 2 Step 3 Original Pin
    24. 24. NICE Try http://pinstrosity.blogspot.com
    25. 25. Original Pin
    26. 26. Nice Try http://pinstrosity.blogspot.com
    27. 27. Original Pin
    28. 28. Nice Try http://pinstrosity.blogspot.com
    29. 29. LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 7 Yrs Old TwitterTwitter (2006)(2006) –– 7 Yrs Old7 Yrs Old SlideShareSlideShare (2006)(2006) –– 6 Yrs Old6 Yrs Old PinterestPinterest (2010)(2010) – 3 Yrs Old– 3 Yrs Old They're just kids …
    30. 30. http://business.pinterest.com
    31. 31. by the #’s
    32. 32. 15.8 minutes 12.1 minutes
    33. 33. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. Food Rules 7. *Rich Pins * Just announced – May 20 2013
    34. 34. 1. Infographics •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am
    35. 35. Tools for Making Your Own Infographics www.infogr.am www.visual.ly www.piktochart.com www.wordle.net www.pixlr.com www.iconarchive.com www.developers.google.com/chart
    36. 36. 2. Checklists
    37. 37. CLICK HERE to Download and Print
    38. 38. Original Pin
    39. 39. Nice Try http://pinstrosity.blogspot.com
    40. 40. Original Pin
    41. 41. Nice Try http://pinstrosity.blogspot.com
    42. 42. Original Pin
    43. 43. Nice Try http://pinstrosity.blogspot.com
    44. 44. 3. Pins with Text & Images 1.Add Text 2.Add Fonts 3.Captions 4.Add Colors
    45. 45. “CAPTIONS” www.pinterest.com/VisitNCAsk Questions, Add Your Message, Call To Action
    46. 46. “CAPTIONS”
    47. 47. “CAPTIONS” Click Here = www.pinterest.com/VisitNC
    48. 48. GREAT RESOURCE 1. Add Text 2. Add Fonts 3. Add Colors Free Picture Editor. No Registration Required www.picmonkey.com
    49. 49. www.picturequotes.com
    50. 50. 4. Pin Videos YouTube/Vimeo/Vine
    51. 51. 5. Tutorials How To …
    52. 52. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
    53. 53. 6. Food Rules
    54. 54. *7. Rich Pins: Where to Buy, Pricing, Availability, Ingredients * Just announced – May 20 2013 Movies Recipes Products
    55. 55. Marketing Strategies
    56. 56. Integrate into your website
    57. 57. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
    58. 58. JUST JUMP IN
    59. 59. http://www.slideshare.net/gothe262
    60. 60. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email Thank You!
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