Pinterest for Small Business

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Pinterest for Small Business - Presentation delivered at Small Business Center at Guilford Technical Community College in Greensboro, NC by Mitch Miles of The 26.2 Group - - February 2014.

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  • I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
    Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • Quick Glance
  • Teach – Teach – Teach
    Give – Give – Give
  • Teach – Teach – Teach
    Give – Give – Give
  • Teach – Teach – Teach
    Give – Give – Give
  • http://pinstrosity.blogspot.com/
  • http://pinstrosity.blogspot.com/
  • Pinterest for Small Business

    1. 1. THANK YOU for a Great Class
    2. 2. Mitch Miles The 26.2 Group Social Media Training
    3. 3. REMEMBER to take Social Media (Pinterest) 1 mile (Pin) at a time
    4. 4. VISIT: http://www.slideshare.net/gothe262
    5. 5. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
    6. 6. Pinterest Terminology • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category.
    7. 7. Pinterest Terminology • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
    8. 8. They're just kids … LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 10 Yrs Old YouTube (2005) – 8 Yrs Old Twitter (2006) – 7 Yrs Old SlideShare (2006) – 7 Yrs Old Pinterest (2010) – 3 Yrs Old
    9. 9. 15.8 minutes 12.1 minutes
    10. 10. EXAMPLE: PINTEREST BOARD
    11. 11. EXAMPLE: PINTEREST PINS
    12. 12. EXAMPLE: PINNERS
    13. 13. EXAMPLE: PIN
    14. 14. http://business.pinterest.com
    15. 15. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. 7. Food Rules Rich Pins
    16. 16. 1. Infographics ••ProvideValue Provide Value ••BuildaaRelationship Build Relationship ••EstablishCredibility Establish Credibility Create Your Own Create Your Own Infographics Infographics www.infogr.am www.infogr.am
    17. 17. 2. Checklists
    18. 18. 3. SomeEcards www.someecards.com
    19. 19. 4. Text With Images 1. Add Text 2. Add Fonts 3. Captions 4. Add Colors
    20. 20. GREAT RESOURCE Free Picture Editor. No Registration Required 1. Add Text 2. Add Fonts 3. Add Colors www.picmonkey.com
    21. 21. 5. Pin Videos YouTube/Vimeo/Vine
    22. 22. 6. Tutorials How To …
    23. 23. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
    24. 24. 7. Food Rules
    25. 25. 8. Rich Pins: Where to Buy, Pricing, Availability, Ingredients Movies Recipes Products * Just announced – May 20 2013
    26. 26. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
    27. 27. Marketing Strategies & Fun with Pinterest
    28. 28. 1. Integrate into your website
    29. 29. 2. Integrate into your Facebook page
    30. 30. http://woobox.com/pinterest
    31. 31. 3. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
    32. 32. www.pinstamatic.com
    33. 33. Time for “Fun with Pinterest” Original Pin vs. Nice Try
    34. 34. Original Pin
    35. 35. Nice Try http://pinstrosity.blogspot.com
    36. 36. Original Pin http://pinstrosity.blogspot.com
    37. 37. Nice Try
    38. 38. Original Pin Step 1 Step 2 Step 3
    39. 39. NICE Try http://pinstrosity.blogspot.com
    40. 40. Original Pin
    41. 41. Nice Try http://pinstrosity.blogspot.com
    42. 42. Original Pin
    43. 43. Nice Try http://pinstrosity.blogspot.com
    44. 44. Original Pin
    45. 45. Nice Try http://pinstrosity.blogspot.com
    46. 46. Original Pin
    47. 47. Nice Try http://pinstrosity.blogspot.com
    48. 48. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email

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