Pinterest For Business
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Pinterest For Business

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Pinterest for Business - Davidson County Community College - Small Business Center ...

Pinterest for Business - Davidson County Community College - Small Business Center
Date: August 28 2013
Location: DCCC Uptown Lexington Education Center

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  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • Do You Have a Headache yet?
  • This will take visitors to your website or specific page you direct them to.
  • http://pinstrosity.blogspot.com/
  • http://pinstrosity.blogspot.com/
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Quick Glance
  • Teach – Teach – Teach Give – Give – Give
  • Teach – Teach – Teach Give – Give – Give
  • Teach – Teach – Teach Give – Give – Give
  • Do You Have a Headache yet?

Transcript

  • 1. aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013
  • 2. 168 million emails are sent
  • 3. REMEMBER to take Social Media (PINTEREST) 1 mile at a time
  • 4. http://www.slideshare.net/gothe262
  • 5. “You donut get a 2nd chance to make a 1st imprezzion”
  • 6. 2nd Impressions
  • 7. 1st Impression is online
  • 8. NOT Your business is what You say… It is what SAY!
  • 9. ACTIVITY: Google Yourself
  • 10. Over 700 million people use Google every day? 8+ Billion Page Views Per Day 300+ Million Searches Per Hour
  • 11. You Need A Google Account www.google.com
  • 12. Google Alerts Search Engine
  • 13. Example: Google Alert
  • 14. Sexting ("the sending of sexually explicit messages or images by cell phone"). Added August 2013
  • 15. Cloud Computing ("the practice of storing regularly used computer data on multiple servers that can be accessed through the Internet") – Added August 2013
  • 16. Time for some Fun with Pinterest
  • 17. Original Pin
  • 18. Nice Try http://pinstrosity.blogspot.com
  • 19. Original Pin http://pinstrosity.blogspot.com
  • 20. Nice Try
  • 21. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
  • 22. • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category. Pinterest Terminology
  • 23. • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like. Pinterest Terminology
  • 24. Why Pinterest? Why Now? • Simple, Easy to Use • Improves SEO • Drives more referral traffic to websites than YouTube, Google+ and LinkedIn combined. • Drives more referral traffic than twitter. • How we learn and connect with people, brands, companies …
  • 25. Step 1 Step 2 Step 3 Original Pin
  • 26. NICE Try http://pinstrosity.blogspot.com
  • 27. Original Pin
  • 28. Nice Try http://pinstrosity.blogspot.com
  • 29. LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 7 Yrs Old TwitterTwitter (2006)(2006) –– 7 Yrs Old7 Yrs Old SlideShareSlideShare (2006)(2006) –– 6 Yrs Old6 Yrs Old PinterestPinterest (2010)(2010) – 3 Yrs Old– 3 Yrs Old They're just kids …
  • 30. http://business.pinterest.com
  • 31. by the #’s
  • 32. 15.8 minutes 12.1 minutes
  • 33. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. Food Rules 7. *Rich Pins * Just announced – May 20 2013
  • 34. 1. Infographics •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am
  • 35. Tools for Making Your Own Infographics www.infogr.am www.visual.ly www.piktochart.com www.wordle.net www.pixlr.com www.iconarchive.com www.developers.google.com/chart
  • 36. 2. Checklists
  • 37. “CLICK HERE” to Download Print
  • 38. Original Pin
  • 39. Nice Try http://pinstrosity.blogspot.com
  • 40. Original Pin
  • 41. Nice Try http://pinstrosity.blogspot.com
  • 42. Original Pin
  • 43. Nice Try http://pinstrosity.blogspot.com
  • 44. 3. Pins with Text & Images 1.Add Text 2.Add Fonts 3.Captions 4.Add Colors
  • 45. “CAPTIONS” www.pinterest.com/VisitNCAsk Questions, Add Your Message, Call To Action
  • 46. “CAPTIONS”
  • 47. “CAPTIONS” Click Here = www.pinterest.com/VisitNC
  • 48. GREAT RESOURCE 1. Add Text 2. Add Fonts 3. Add Colors Free Picture Editor. No Registration Required www.picmonkey.com
  • 49. www.picturequotes.com
  • 50. 4. Pin Videos YouTube/Vimeo/Vine
  • 51. 5. Tutorials How To …
  • 52. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
  • 53. 6. Food Rules
  • 54. *7. Rich Pins: Where to Buy, Pricing, Availability, Ingredients * Just announced – May 20 2013 Movies Recipes Products
  • 55. Marketing Strategies
  • 56. Integrate into your website
  • 57. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
  • 58. JUST JUMP IN
  • 59. aha moment(a moment of sudden realization, inspiration, insight, recognition, or comprehension)
  • 60. http://www.slideshare.net/gothe262
  • 61. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email Thank You!