“THE iPHONE GENERATION”     Mitch Miles – The 26.2 Group
I hope you are …
and not in …
Maybe after our timetogether this morning   we can become …
The previousacronyms Were a few of TheWords added to     the  2011 OxfordEnglish Dictionary
I know …
Question
too much information?
2011 OxfordEnglish Dictionary
Do you have a landline    home phone?
Do you only ownmobile phones?
168 millionemails are sent
13,000+ iPhone apps   are downloaded
98,000+ tweets320+ new usersregister on twitter
510,040 comments695,000 status updatesare published on Facebook
6,600 imagesare published on Flickr
694,445 search queries       on Google
600 videos (25 hrs)are uploaded to YouTube
370K+ minutes of calls  done by Skype users
20,000 new postsare published on Tumblr
13K+ hrs of music   streamingflows from Pandora
From Brian Solis
KEEP IN MINDTake Social Media 1 Mile at a Time
http://www.slideshare.net/gothe262
Our Roadmap   Mile #1 – “Smartphones and Healthcare”   Mile #2 - “ABC’s & 123’s of Social Media”   Mile #3 – Getting to...
Mile #1 – “Smartphone’s and Healthcare”
8 out of 10adults search for healthcare Issues                online66%            Research Medical Issues56%        Resea...
Mile #2 - “ABC’s & 123’s of      Social Media”
Theyre just kids …LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs OldTwitter (2006) – 6 Yrs O...
"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"                        by Robert Fulghum.• Share everything.• Play f...
• Always Smile• Ask Questions• Apologize Quickly
•   Be Real•   Bully-Free Zone•   Be a Friend•   Be Respectful
• Consider Others• Clean Up Your Own Mess• Count Your Blessings
Mile #3 – “Getting to know Google”
Your organization/agencyNOT what  is You say…       It is what        SAY!
Over 700 million people use      Google every day?8 Billion Page Views Per           Day300 Million Searches        Per Hour
You Need A Google Account     www.google.com
Search EngineGoogle Alerts
Example: Google Alert
Mile #4 – “Online = First Impression”
“You don’t get a 2nd chance to   make a 1st impression“
Past = 1st Impression
Today = 1st Impression
Do you know what appears when others         Google your name?
Networking Exercise
Mile #5 – “Overview of Social Media            Channels”
Kinesthetic    Visual (65%)                                     (5%)•    Pictures                                •   Doing...
by the #’s
15.8 minutes12.1 minutes
   Over 1 billion facebook posts everyday.   Over 80% check facebook Once a Day.   Median age of facebook is 38 (48 in ...
JUMP IN
JUMP IN
Google+ = Google Social Tools•   Circles•   Sparks•   Hangouts•   Mobile•   Streams
JUMP IN An information network – used toshare and discover new informationwww.twitter.com/mitchmiles
 200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter   ...
Story ofConner Riley
Cisco Fatty
JUMP INAND
SlideShare is the World’s Largest Community  for Sharing Slideshow Presentations AND                          JUMP IN     ...
 Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and  PDF presentatio...
   3rd Largest Search Engine. Google is #1 Facebook is #2   Owned by Google   2+ Billion Views a Day   Average person ...
 Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % L...
WHY
IS
LinkedIn is the world’s largest professional network with over 170                million members and growing rapidly.Pro...
#1     Social Networking Site          for Business         Professionals.
WHY?
CURRENTLY AVAILABLE IN 18       LANGUAGES
2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
LINKEDIN IS THE 26 MOST                 THVISITED WEBSITE IN THE WORLD.
Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
DOESWORK
– 1st Degree – personal,  immediate network.– 2nd Degree – connected  to at least one member  of your 1st degree to  intro...
“Helpful Headshot Hints”
Keep your sleeves onShow your entire face                   No full body shots
No AvatarsNo SunglassesAlways Smile!
Please NO
Questions
JUSTJUMP IN
http://www.slideshare.net/gothe262
For Additional Social Media Coaching,      please visit Mitch Miles and the           26.2 Group at the following         ...
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
NCAPHNA Keynote Address: Social Media and The iPhone Generation
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NCAPHNA Keynote Address: Social Media and The iPhone Generation

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Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com

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  • Do You Have a Headache yet?
  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • http://getpushing.wordpress.com/2012/10/08/smartphone-use-theyre-not-for-phone-calls/
  • http://getpushing.wordpress.com/2012/10/08/smartphone-use-theyre-not-for-phone-calls/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers-Should-Know-About-Multi-Screen-Usage-Google-Data.aspx -
  • http://readwrite.com/2012/11/14/mobile-healthcare-faces-the-future-infographic
  • http://gigaom.com/2012/11/08/half-of-smartphone-owners-consult-the-doctor-in-their-pocket/
  • http://mashable.com/2012/09/26/smartphones-health-care-infographic/
  • http://www.directsolutionsltd.com/extra-view/healthcare-marketing/
  • http://mashable.com/2012/11/12/health-questions-online-than-doctor/
  • LESS is MORE
  • 3 Primary Learning Modalities
  • Podcasts Webinars Tele-seminars iTunes U iPad
  • Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
  • Google+ it’s all about you, your friends, your videos and photos, your conversations and your interest.
  • http://learn.linkedin.com/groups/
  • Do You Have a Headache yet?
  • NCAPHNA Keynote Address: Social Media and The iPhone Generation

    1. 1. “THE iPHONE GENERATION” Mitch Miles – The 26.2 Group
    2. 2. I hope you are …
    3. 3. and not in …
    4. 4. Maybe after our timetogether this morning we can become …
    5. 5. The previousacronyms Were a few of TheWords added to the 2011 OxfordEnglish Dictionary
    6. 6. I know …
    7. 7. Question
    8. 8. too much information?
    9. 9. 2011 OxfordEnglish Dictionary
    10. 10. Do you have a landline home phone?
    11. 11. Do you only ownmobile phones?
    12. 12. 168 millionemails are sent
    13. 13. 13,000+ iPhone apps are downloaded
    14. 14. 98,000+ tweets320+ new usersregister on twitter
    15. 15. 510,040 comments695,000 status updatesare published on Facebook
    16. 16. 6,600 imagesare published on Flickr
    17. 17. 694,445 search queries on Google
    18. 18. 600 videos (25 hrs)are uploaded to YouTube
    19. 19. 370K+ minutes of calls done by Skype users
    20. 20. 20,000 new postsare published on Tumblr
    21. 21. 13K+ hrs of music streamingflows from Pandora
    22. 22. From Brian Solis
    23. 23. KEEP IN MINDTake Social Media 1 Mile at a Time
    24. 24. http://www.slideshare.net/gothe262
    25. 25. Our Roadmap Mile #1 – “Smartphones and Healthcare” Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Getting to know Google Mile #4 – Online = First Impression Mile #5 - Overview of Social Media Channels
    26. 26. Mile #1 – “Smartphone’s and Healthcare”
    27. 27. 8 out of 10adults search for healthcare Issues online66% Research Medical Issues56% Research Medical Treatments
    28. 28. Mile #2 - “ABC’s & 123’s of Social Media”
    29. 29. Theyre just kids …LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs OldTwitter (2006) – 6 Yrs OldSlideShare (2006) – 6 Yrs OldPinterest (2010) – 2.5 Yrs Old
    30. 30. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.• Share everything.• Play fair• Dont hit people• Say youre sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic, hold hands and stick together.• Clean up your own mess.
    31. 31. • Always Smile• Ask Questions• Apologize Quickly
    32. 32. • Be Real• Bully-Free Zone• Be a Friend• Be Respectful
    33. 33. • Consider Others• Clean Up Your Own Mess• Count Your Blessings
    34. 34. Mile #3 – “Getting to know Google”
    35. 35. Your organization/agencyNOT what is You say… It is what SAY!
    36. 36. Over 700 million people use Google every day?8 Billion Page Views Per Day300 Million Searches Per Hour
    37. 37. You Need A Google Account www.google.com
    38. 38. Search EngineGoogle Alerts
    39. 39. Example: Google Alert
    40. 40. Mile #4 – “Online = First Impression”
    41. 41. “You don’t get a 2nd chance to make a 1st impression“
    42. 42. Past = 1st Impression
    43. 43. Today = 1st Impression
    44. 44. Do you know what appears when others Google your name?
    45. 45. Networking Exercise
    46. 46. Mile #5 – “Overview of Social Media Channels”
    47. 47. Kinesthetic Visual (65%) (5%)• Pictures • Doing• Graphs, Charts Auditory • Touching• Diagrams (35%) • Direct • Sound Involvement • Verbalization • Talking out loud
    48. 48. by the #’s
    49. 49. 15.8 minutes12.1 minutes
    50. 50.  Over 1 billion facebook posts everyday. Over 80% check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
    51. 51. JUMP IN
    52. 52. JUMP IN
    53. 53. Google+ = Google Social Tools• Circles• Sparks• Hangouts• Mobile• Streams
    54. 54. JUMP IN An information network – used toshare and discover new informationwww.twitter.com/mitchmiles
    55. 55.  200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter  Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone
    56. 56. Story ofConner Riley
    57. 57. Cisco Fatty
    58. 58. JUMP INAND
    59. 59. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Webinars Videos
    60. 60.  Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF presentations 70% of Users Have a College Degree
    61. 61.  3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
    62. 62.  Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
    63. 63. WHY
    64. 64. IS
    65. 65. LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.Provides Connections = Re-connectPowers Your Career = Re-positionProduces Answers = Re-search
    66. 66. #1 Social Networking Site for Business Professionals.
    67. 67. WHY?
    68. 68. CURRENTLY AVAILABLE IN 18 LANGUAGES
    69. 69. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
    70. 70. LINKEDIN IS THE 26 MOST THVISITED WEBSITE IN THE WORLD.
    71. 71. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
    72. 72. DOESWORK
    73. 73. – 1st Degree – personal, immediate network.– 2nd Degree – connected to at least one member of your 1st degree to introduce you.– 3rd Degree – connected to at least one member of your 2nd degree connection.
    74. 74. “Helpful Headshot Hints”
    75. 75. Keep your sleeves onShow your entire face No full body shots
    76. 76. No AvatarsNo SunglassesAlways Smile!
    77. 77. Please NO
    78. 78. Questions
    79. 79. JUSTJUMP IN
    80. 80. http://www.slideshare.net/gothe262
    81. 81. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - mail
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