NCAPHNA Keynote Address: Social Media and The iPhone Generation
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NCAPHNA Keynote Address: Social Media and The iPhone Generation

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Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual......

Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com

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  • Do You Have a Headache yet?
  • am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • http://getpushing.wordpress.com/2012/10/08/smartphone-use-theyre-not-for-phone-calls/
  • http://getpushing.wordpress.com/2012/10/08/smartphone-use-theyre-not-for-phone-calls/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers-Should-Know-About-Multi-Screen-Usage-Google-Data.aspx -
  • http://readwrite.com/2012/11/14/mobile-healthcare-faces-the-future-infographic
  • http://gigaom.com/2012/11/08/half-of-smartphone-owners-consult-the-doctor-in-their-pocket/
  • http://mashable.com/2012/09/26/smartphones-health-care-infographic/
  • http://www.directsolutionsltd.com/extra-view/healthcare-marketing/
  • http://mashable.com/2012/11/12/health-questions-online-than-doctor/
  • LESS is MORE
  • 3 Primary Learning Modalities
  • Podcasts Webinars Tele-seminars iTunes U iPad
  • Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
  • Google+ it’s all about you, your friends, your videos and photos, your conversations and your interest.
  • http://learn.linkedin.com/groups/
  • Do You Have a Headache yet?

Transcript

  • 1. “THE iPHONE GENERATION” Mitch Miles – The 26.2 Group
  • 2. I hope you are …
  • 3. and not in …
  • 4. Maybe after our timetogether this morning we can become …
  • 5. The previousacronyms Were a few of TheWords added to the 2011 OxfordEnglish Dictionary
  • 6. I know …
  • 7. Question
  • 8. too much information?
  • 9. 2011 OxfordEnglish Dictionary
  • 10. Do you have a landline home phone?
  • 11. Do you only ownmobile phones?
  • 12. 168 millionemails are sent
  • 13. 13,000+ iPhone apps are downloaded
  • 14. 98,000+ tweets320+ new usersregister on twitter
  • 15. 510,040 comments695,000 status updatesare published on Facebook
  • 16. 6,600 imagesare published on Flickr
  • 17. 694,445 search queries on Google
  • 18. 600 videos (25 hrs)are uploaded to YouTube
  • 19. 370K+ minutes of calls done by Skype users
  • 20. 20,000 new postsare published on Tumblr
  • 21. 13K+ hrs of music streamingflows from Pandora
  • 22. From Brian Solis
  • 23. KEEP IN MINDTake Social Media 1 Mile at a Time
  • 24. http://www.slideshare.net/gothe262
  • 25. Our Roadmap Mile #1 – “Smartphones and Healthcare” Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Getting to know Google Mile #4 – Online = First Impression Mile #5 - Overview of Social Media Channels
  • 26. Mile #1 – “Smartphone’s and Healthcare”
  • 27. 8 out of 10adults search for healthcare Issues online66% Research Medical Issues56% Research Medical Treatments
  • 28. Mile #2 - “ABC’s & 123’s of Social Media”
  • 29. Theyre just kids …LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs OldTwitter (2006) – 6 Yrs OldSlideShare (2006) – 6 Yrs OldPinterest (2010) – 2.5 Yrs Old
  • 30. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.• Share everything.• Play fair• Dont hit people• Say youre sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic, hold hands and stick together.• Clean up your own mess.
  • 31. • Always Smile• Ask Questions• Apologize Quickly
  • 32. • Be Real• Bully-Free Zone• Be a Friend• Be Respectful
  • 33. • Consider Others• Clean Up Your Own Mess• Count Your Blessings
  • 34. Mile #3 – “Getting to know Google”
  • 35. Your organization/agencyNOT what is You say… It is what SAY!
  • 36. Over 700 million people use Google every day?8 Billion Page Views Per Day300 Million Searches Per Hour
  • 37. You Need A Google Account www.google.com
  • 38. Search EngineGoogle Alerts
  • 39. Example: Google Alert
  • 40. Mile #4 – “Online = First Impression”
  • 41. “You don’t get a 2nd chance to make a 1st impression“
  • 42. Past = 1st Impression
  • 43. Today = 1st Impression
  • 44. Do you know what appears when others Google your name?
  • 45. Networking Exercise
  • 46. Mile #5 – “Overview of Social Media Channels”
  • 47. Kinesthetic Visual (65%) (5%)• Pictures • Doing• Graphs, Charts Auditory • Touching• Diagrams (35%) • Direct • Sound Involvement • Verbalization • Talking out loud
  • 48. by the #’s
  • 49. 15.8 minutes12.1 minutes
  • 50.  Over 1 billion facebook posts everyday. Over 80% check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
  • 51. JUMP IN
  • 52. JUMP IN
  • 53. Google+ = Google Social Tools• Circles• Sparks• Hangouts• Mobile• Streams
  • 54. JUMP IN An information network – used toshare and discover new informationwww.twitter.com/mitchmiles
  • 55.  200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter  Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone
  • 56. Story ofConner Riley
  • 57. Cisco Fatty
  • 58. JUMP INAND
  • 59. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Webinars Videos
  • 60.  Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF presentations 70% of Users Have a College Degree
  • 61.  3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
  • 62.  Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
  • 63. WHY
  • 64. IS
  • 65. LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.Provides Connections = Re-connectPowers Your Career = Re-positionProduces Answers = Re-search
  • 66. #1 Social Networking Site for Business Professionals.
  • 67. WHY?
  • 68. CURRENTLY AVAILABLE IN 18 LANGUAGES
  • 69. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
  • 70. LINKEDIN IS THE 26 MOST THVISITED WEBSITE IN THE WORLD.
  • 71. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
  • 72. DOESWORK
  • 73. – 1st Degree – personal, immediate network.– 2nd Degree – connected to at least one member of your 1st degree to introduce you.– 3rd Degree – connected to at least one member of your 2nd degree connection.
  • 74. “Helpful Headshot Hints”
  • 75. Keep your sleeves onShow your entire face No full body shots
  • 76. No AvatarsNo SunglassesAlways Smile!
  • 77. Please NO
  • 78. Questions
  • 79. JUSTJUMP IN
  • 80. http://www.slideshare.net/gothe262
  • 81. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - mail