Mobile website strategy for customer engagement

Mobile Website Strategy 1

AgendaMobile marketing macro trendsInstant mobile engagementBehaviour changingMobile Search Engine OptimisationMobile delivery optionsUser JourneysMobile website landing page best practiceWhat to do now 2

Adoption growth – worldwide smartphone sales (Source Gartner 2011) 3

UK smartphones ownership (Source Ofcom 2011) 4

Behaviour changing Used for (local) decision making • Store location • Opening times • Phone number 90% of smartphone searches resulted in an action such as making a purchase or visiting a business. (Source Google 2011) 5

Mobile search engine optimisation Content discovery • Mobile Search Engine Optimisation (MSEO) • Mobile Pay Per Click (MPPC) 6

Instant mobile engagement Consumer Consumer Business Consumer Consumer Business Consumer Consumer 7

Mobile strategy – what to include • Delivery • Channel • Context • User experience • User journeys • Search • Management • Metrics 8

Mobile website delivery options 1. Native apps • Apps that customers download 2. Mobile style sheets • Mobile version of your website 3. Mobile sub-sites • Mobile styling and tailored or shared content 9

Define user journeysUse multi- Test with variate livetesting to subjects refine Use analytics to gain insight 10

Mobile website landing page best practice • Branding • Content • Navigation • Vertical scrolling • Accessibility • Geo-location • Flash • Speed • PC version links 11

Mobile website strategy forcustomer engagementwhitepaper Download now www.gossinteractive.com/mobile 12

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Mobile website strategy for customer engagement

by GOSS Interactive on Sep 27, 2011

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Mobile website strategy for customer engagement — Presentation Transcript