Managing a website by Sue Roberts

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Presentation from Work Smarter | Deliver More event hosted at North Lanarkshire Council in conjunction with GOSS Interactive. …

Presentation from Work Smarter | Deliver More event hosted at North Lanarkshire Council in conjunction with GOSS Interactive.
http://www.gossinteractive.com/online_efficiency
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Transcript

  • 1. www.northlanarkshire.gov.uk 25.08.2010
  • 2. www.councilwebsite.gov.uk
  • 3.
    • We’ve never been here before
    • The territory’s unpredictable
    • Not all the natives are friendly
    • We’re burdened with great
    • expectations
    • We’re all in this together
  • 4.  
  • 5. How to wreck a website
    • Don’t invest in it.
    • Fail to understand how people use the internet.
    • Fail to select, structure or write decent content.
    • Think the site is finished.
    • Take no responsibility for it.
  • 6.  
  • 7.  
  • 8. How to wreck another website.
    • Fail to select, structure or write decent content.
    • Think the site is finished.
    • Take no responsibility for it.
    • Heightened expectations: users, managers, politicians.
    • Economic pressures.
    • Increasing measurement and regulation.
    • Technological acceleration.
  • 9. In the organisation
    • Still fighting for standards
    • Still pushing ownership outwards
    • Emphasising the role that the site can play in service development, efficiency and measurement.
  • 10. Stakeholder Expectations
    • Managing expectations
    • Offering efficiency savings
    • Arguing for leeway to innovate
    • Selling potential benefits
    • Asking for money
    • Failing in some things
  • 11. To do list
    • Make life better for people in North Lanarkshire
    • Deliver more services more efficiently
    • Find out what people think
    • Enhance this council’s reputation
    • Offer specific support to specific audiences
    • Respond quickly to circumstances
  • 12. We need
    • Fast
    • Big
    • Strong
    • Reliable
    • Adaptable
    • Responsive
  • 13.