Managing a website by Sue Roberts

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Presentation from Work Smarter | Deliver More event hosted at North Lanarkshire Council in conjunction with GOSS Interactive.
http://www.gossinteractive.com/online_efficiency
#gossevent

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Managing a website by Sue Roberts

  1. 1. www.northlanarkshire.gov.uk 25.08.2010
  2. 2. www.councilwebsite.gov.uk
  3. 3. <ul><li>We’ve never been here before </li></ul><ul><li>The territory’s unpredictable </li></ul><ul><li>Not all the natives are friendly </li></ul><ul><li>We’re burdened with great </li></ul><ul><li>expectations </li></ul><ul><li>We’re all in this together </li></ul>
  4. 5. How to wreck a website <ul><li>Don’t invest in it. </li></ul><ul><li>Fail to understand how people use the internet. </li></ul><ul><li>Fail to select, structure or write decent content. </li></ul><ul><li>Think the site is finished. </li></ul><ul><li>Take no responsibility for it. </li></ul>
  5. 8. How to wreck another website. <ul><li>Fail to select, structure or write decent content. </li></ul><ul><li>Think the site is finished. </li></ul><ul><li>Take no responsibility for it. </li></ul><ul><li>Heightened expectations: users, managers, politicians. </li></ul><ul><li>Economic pressures. </li></ul><ul><li>Increasing measurement and regulation. </li></ul><ul><li>Technological acceleration. </li></ul>
  6. 9. In the organisation <ul><li>Still fighting for standards </li></ul><ul><li>Still pushing ownership outwards </li></ul><ul><li>Emphasising the role that the site can play in service development, efficiency and measurement. </li></ul>
  7. 10. Stakeholder Expectations <ul><li>Managing expectations </li></ul><ul><li>Offering efficiency savings </li></ul><ul><li>Arguing for leeway to innovate </li></ul><ul><li>Selling potential benefits </li></ul><ul><li>Asking for money </li></ul><ul><li>Failing in some things </li></ul>
  8. 11. To do list <ul><li>Make life better for people in North Lanarkshire </li></ul><ul><li>Deliver more services more efficiently </li></ul><ul><li>Find out what people think </li></ul><ul><li>Enhance this council’s reputation </li></ul><ul><li>Offer specific support to specific audiences </li></ul><ul><li>Respond quickly to circumstances </li></ul>
  9. 12. We need <ul><li>Fast </li></ul><ul><li>Big </li></ul><ul><li>Strong </li></ul><ul><li>Reliable </li></ul><ul><li>Adaptable </li></ul><ul><li>Responsive </li></ul>

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