Conducting a website review

Conducting a website review and implementing resultsfor increased customer engagement and conversionsor less is more 1

AgendaWebsite content auditUnderstanding your top tasksOrganising your website structureUnderstanding top tasksDefining user journeysUser experience and designMigrating contentLaunch and promotionUsability testingWhat to do now 2

Website content audit • Use analytics to discover dead content • Rank the popularity of the remaining pages • Analyse external and internal search terms • Ensure your goal pages are carefully monitored • See where people drop out of the funnel 3

Understanding your top tasks 4

Organising your website structure 5

Defining user journeys • Optimum route to conversion • Short and simple • Test and refine journey and conversion rates 7

User experience and design 8

Launch and promote • Search Engine Optimisation (SEO) • Social Media promotion • Pay Per Click (PPC • Email • Offline material 9

Usability testing 1. Quantitative MVT and analysis 2. Qualitative Remote user testing 10

Define user journeysUse multi- Test with variate livetesting to subjects refine Use analytics to gain insight 11

Conducting a website review whitepaper Download now www.gossinteractive.com/website-review-guide 12

Conducting a website review

by GOSS Interactive on Nov 08, 2011

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Conducting a website review — Presentation Transcript