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542

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What's wrong with online engagement today? …

What's wrong with online engagement today?

Understand how charities can increase donations online.

This webinar will illustrate the challenges around usability and current thinking of digital engagement whilst providing insight on how to improve and enhance your online strategy.

Published in: Technology, Design
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Transcript

  • 1. ‘Click here to donate’understanding what’s wrong with online engagement today. Jens Sorensen - @jensKsorensen Simon Smith - @sdcsmith2000
  • 2. AgendaThis session will illustrate the challenges around usability andcurrent thinking of digital engagement whilst providing insight onhow to improve and enhance your online strategy. 2
  • 3. Who are GOSS? 3
  • 4. What do GOSS do? Social Networking Online Efficiency Experts Accessibility Open ID Private Sector Semantic Search Channel Shift Websites Hosting 3rd Sector Web Content Management Integration Mobile Intranets Local Government SaaS User Generated NHS Central Portals Government Open Linked Data 4
  • 5. Client map Local Authority Private sector 5
  • 6. Click here to donate – simple, right? 9
  • 7. We just need one of these?
  • 8. Smashing magazine
  • 9. DONATE NOW
  • 10. Less than Collected online
  • 11. Less than Donate Online
  • 12. Less than Donate Online
  • 13. “The greatest happinessfor the greatest number”
  • 14. Everybody Matters!
  • 15. Michael Emma Rita Craig RobRegular cash Fundraiser Legacy giver Volunteer Corporate giver donor
  • 16. Less than Donate Online
  • 17. Michael Rita RobRegular cash Legacy giver Corporate giver donor
  • 18. 44
  • 19. RitaLegacy giver
  • 20. GA Image• Firstly we need to understand• Well we relay our user prfofiles over our site analytics.
  • 21. DONATE NOW
  • 22. Fig 1: Environment and Planning6437 4892 Exit 76% Fig 2: Recycling, rubbish and waste 1544 60%392 Exit 40% Fig 3: Collection of household rubbish 921 38% 81 Exit 48% Fig 4: Household Waste (E. Dorset) 450 (7%)
  • 23. Less than Donate Online
  • 24. Michael Rita RobRegular cash Legacy giver Corporate giver donor
  • 25. • Clear road
  • 26. Everything!
  • 27. • Challenge
  • 28. Visitors randomly distributed Version A Version B Page title Page title News Signup News SignupNav Navbar bar Content body Content body 32 signups 54 signups
  • 29. Visitors randomly distributedVersion A Version F Page title Page title News Signup News Signup Nav Nav bar bar Content body Content body Version B Version D Version E Version C Page title Page title Page title Page title News Signup News Signup News Signup News Signup Nav Nav Nav bar Nav bar bar bar Content body Content body Content body Content body
  • 30. 67
  • 31. 68
  • 32. In conclusion
  • 33. Less than Donate Online
  • 34. Questions?T: 0844 880 3637E: info@gossinteractive.comYou should follow us on that Twitter thing:@GOSSinteractive@jensKsorensen@sdcsmith2000 71
  • 35. References / creditsSlide 6 - thebusinessbrain.co.uk Slide 33: emeraldfrog.co.ukSlide 7 - youtube.com/watch?v=3SuNx0UrnEo Slide 34: passionford.comSlide 8 - t-shirtguru.com Slide 36: maryblackfoundation.orgSlide 9 - vivapets.com Slide 41: Thankq.comSlide 10 - notesonproductivity.com Slide 42: publisio.comSlide 12 - blogannath.blogspot.com Slide 41: Thankq.comSlide 13 - smashingmagazine.com Slide 55: teachnology.co.ukSlide 14 - 35mm.instantfundas.com Slide 56: astrology.comSlide q5 - davesdailydose.com Slide 58: herd.typepad.comSlide 16 - photobucket.coms304.photobucket.com Slide 59: placestovisit.comSlide 17 - bagophily.blogspot.com Slide 60: devianart.comSlide 18 - foodbeast.com Slide 61: thegreenhead.comSlide 19 - angelfire.com Slide 67: Brittany FerriesSlide 28: paul-wakefield.co.uk Slide 64-66: 37signals.com 72

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