Channel Shift Understanding Your Channels #channelshiftcamp

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Presentation given at #channelshiftcamp http://www.gossinteractive.com/channelshiftcamp

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Channel Shift Understanding Your Channels #channelshiftcamp

  1. 1. #channelshiftcamp Understanding Your Channels Dave Witts (Transformation Practitioner) 7th November 2013
  2. 2. Register now www.gossinteractive.com/channel-shift-webinar 2
  3. 3. Agenda • Your Channel Shift Challenges • Agreeing our “Output” • Understanding Your Channels • Q&A
  4. 4. Outputs • Benefits realisation • Understanding baseline cost and regularly review to track savings • How / Baselining • Data collection • GOSS Service Analysis Tool • Business case for change • Stories? • Case studies included • Cashable savings • Coming soon
  5. 5. Question Time | Your Channel Shift Challenges
  6. 6. Question Time | Your Channel Shift Challenges
  7. 7. How do you deliver channel shift? Customer/Insight
  8. 8. How do you deliver channel shift? Customer/Insight Customer Strategy
  9. 9. How do you deliver channel shift? Customer/Insight Customer Strategy Channel Insight
  10. 10. The future of the web channel? Customer Channel Insight
  11. 11. Channel Shift @BasildonCouncil Gathering the Numbers Andrew Pickess Corporate Systems Manager 11
  12. 12. Metrics Gathering Exercise
  13. 13. How do you deliver channel shift? Customer/Insight Customer Strategy Channel Insight Channel / IT Strategy
  14. 14. How do you deliver channel shift? Customer/Insight Customer Strategy Channel Insight Channel / IT Strategy Channel Improvements
  15. 15. How do you deliver channel shift? Customer/Insight Customer Strategy Channel Insight Channel / IT Strategy Channel Improvements Process Improvements
  16. 16. That’s how you deliver channel shift! Customer/Insight Customer Strategy Channel Insight Channel / IT Strategy Channel Improvements Process Improvements
  17. 17. Q&A
  18. 18. Register now www.gossinteractive.com/channel-shift-webinar 18
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