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Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
 

Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings

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Brittany Ferries have moved from 5% of bookings online to 85% of bookings online and have saved over £7m in the process. This presentation covers the digital portfolio that GOSS have used to help ...

Brittany Ferries have moved from 5% of bookings online to 85% of bookings online and have saved over £7m in the process. This presentation covers the digital portfolio that GOSS have used to help Brittany Ferries become a highly successful online business including web, mobile, commerce, search and customer service.

More info http://bit.ly/ZBO9V2

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    Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings Presentation Transcript

    • Sailing the digital sea todeliver £7m of online savings
    • ROBERT MCCARTHYCEO
    • Sailing the digital sea todeliver £7m of online savings
    • MATT RANDLEINTERNET SERVICES MANAGER
    • 5
    • 0%
    • Our route to ChannelShiftPercentageofbookings
    • Our route to ChannelShiftPercentageofbookings
    • Our route to ChannelShiftPercentageofbookings
    • THE SIMPLE BROCHURE SITE
    • 11
    • 15
    • 16
    • 17
    • IMPROVE YOURWEB EXPERIENCE
    • EASY TO USEWIDESPREAD USE
    • 21EyjafjallajökullEyjafjallajökullEyjafjallajökullEyjafjallajökull is pronounced “ay uh fyat luh yoe kuutl”..or ‘Ash Cloud’ for short
    • MULITLINGUAL LAUNCH
    • 23
    • 24
    • TOGETHER IN CODEFREE IN CONTENT
    • EnterpriseiCM
    • THE WEB HASGONE MOBILE
    • EnterpriseiCM
    • A CAUTIONARY TALE…
    • Need some mobile screen shots
    • CENTRALISED FUNCTIONSENABLED BY AFLEXIBLE POWERFUL ARCHITECTURE
    • Our route to ChannelShiftPercentageofbookings
    • Our route to ChannelShiftPercentageofbookings
    • INCREASE ONLINE SALES
    • Channel Shift CostsChannel Shift CostsChannel Shift CostsChannel Shift CostsSource: Society of IT Managers 2013
    • 39BRITTANY FERRIES SAVES£7 MILLION BY MOVINGBOOKINGS ONLINE
    • 40Need some mobile screen shots
    • CONVERT MORE,SELL MORE 41
    • LISTENING TO THE CUSTOMERIMPROVING 1 PIXEL AT A TIME
    • Study itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsStudy itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsStudy itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployUser CentredDesignUser CentredDesignUser CentredDesign
    • INSIGHT AT YOURFINGERTIPS 44
    • 45Need some mobile screen shots
    • 46Need some mobile screen shots
    • 47Need some mobile screen shots
    • ALWAYS BE THERE TO HELP
    • INCREASE ORDERS ANDCUSTOMER SATISFACTION
    • SUCCESS GROWS CONFIDENCE
    • CONFIDENCEMEANSREPEAT BOOKINGS
    • CUSTOMER MANAGEMENTDELIVERING THE RIGHT EXPERIENCE
    • Need some mobile screen shots
    • Always be there to help!
    • EASY, FLEXIBLEONLINE FORMS
    • USE METRICSANDMANAGE CONTENTTOREACT QUICKLY
    • Our route to ChannelShiftPercentageofbookings
    • Our route to ChannelShiftPercentageofbookings
    • HOLIDAY PRODUCTSTHE EVOLUTIONFROM ABROCHURE MINDSET
    • Intgrated Content Marketing
    • Intgrated Content Marketing
    • Confidence comes with success
    • SEARCH THAT WORKS
    • POWERFUL SEARCHBREAK THE BROCHURE MIND SET
    • CONTENT STRATEGYDESTINATION MARKETING
    • Need some mobile screen shots
    • ENRICH THE PRODUCTTO GUARANTEE THE SALE
    • Destination marketingbig value add
    • 82Destination marketingbig value add
    • Need some mobile screen shots
    • Destination marketingbig value add
    • CONTENT INTEGRATION+POWERFUL SEARCH=CONTENT MARKETING
    • WHAT NEXT?
    • Our route to ChannelShiftPercentageofbookings
    • VISIT STANDE7045www.gossinteractive.com
    • THANK YOUANY QUESTIONS?
    • VISIT STANDE7045www.gossinteractive.com