Sailing the digital sea todeliver £7m of online savings
ROBERT MCCARTHYCEO
Sailing the digital sea todeliver £7m of online savings
MATT RANDLEINTERNET SERVICES MANAGER
5
0%
Our route to ChannelShiftPercentageofbookings
Our route to ChannelShiftPercentageofbookings
Our route to ChannelShiftPercentageofbookings
THE SIMPLE BROCHURE SITE
11
15
16
17
IMPROVE YOURWEB EXPERIENCE
EASY TO USEWIDESPREAD USE
21EyjafjallajökullEyjafjallajökullEyjafjallajökullEyjafjallajökull is pronounced “ay uh fyat luh yoe kuutl”..or ‘Ash Cloud...
MULITLINGUAL LAUNCH
23
24
TOGETHER IN CODEFREE IN CONTENT
EnterpriseiCM
THE WEB HASGONE MOBILE
EnterpriseiCM
A CAUTIONARY TALE…
Need some mobile screen shots
CENTRALISED FUNCTIONSENABLED BY AFLEXIBLE POWERFUL ARCHITECTURE
Our route to ChannelShiftPercentageofbookings
Our route to ChannelShiftPercentageofbookings
INCREASE ONLINE SALES
Channel Shift CostsChannel Shift CostsChannel Shift CostsChannel Shift CostsSource: Society of IT Managers 2013
39BRITTANY FERRIES SAVES£7 MILLION BY MOVINGBOOKINGS ONLINE
40Need some mobile screen shots
CONVERT MORE,SELL MORE 41
LISTENING TO THE CUSTOMERIMPROVING 1 PIXEL AT A TIME
Study itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsStudy itStakeholder workshopsFocus group...
INSIGHT AT YOURFINGERTIPS 44
45Need some mobile screen shots
46Need some mobile screen shots
47Need some mobile screen shots
ALWAYS BE THERE TO HELP
INCREASE ORDERS ANDCUSTOMER SATISFACTION
SUCCESS GROWS CONFIDENCE
CONFIDENCEMEANSREPEAT BOOKINGS
CUSTOMER MANAGEMENTDELIVERING THE RIGHT EXPERIENCE
Need some mobile screen shots
Always be there to help!
EASY, FLEXIBLEONLINE FORMS
USE METRICSANDMANAGE CONTENTTOREACT QUICKLY
Our route to ChannelShiftPercentageofbookings
Our route to ChannelShiftPercentageofbookings
HOLIDAY PRODUCTSTHE EVOLUTIONFROM ABROCHURE MINDSET
Intgrated Content Marketing
Intgrated Content Marketing
Confidence comes with success
SEARCH THAT WORKS
POWERFUL SEARCHBREAK THE BROCHURE MIND SET
CONTENT STRATEGYDESTINATION MARKETING
Need some mobile screen shots
ENRICH THE PRODUCTTO GUARANTEE THE SALE
Destination marketingbig value add
82Destination marketingbig value add
Need some mobile screen shots
Destination marketingbig value add
CONTENT INTEGRATION+POWERFUL SEARCH=CONTENT MARKETING
WHAT NEXT?
Our route to ChannelShiftPercentageofbookings
VISIT STANDE7045www.gossinteractive.com
THANK YOUANY QUESTIONS?
VISIT STANDE7045www.gossinteractive.com
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings
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Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings

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Brittany Ferries have moved from 5% of bookings online to 85% of bookings online and have saved over £7m in the process. This presentation covers the digital portfolio that GOSS have used to help Brittany Ferries become a highly successful online business including web, mobile, commerce, search and customer service.

More info http://bit.ly/ZBO9V2

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Transcript of "Brittany Ferries and GOSS - Sailing the digital sea to deliver £7m of online savings"

  1. 1. Sailing the digital sea todeliver £7m of online savings
  2. 2. ROBERT MCCARTHYCEO
  3. 3. Sailing the digital sea todeliver £7m of online savings
  4. 4. MATT RANDLEINTERNET SERVICES MANAGER
  5. 5. 5
  6. 6. 0%
  7. 7. Our route to ChannelShiftPercentageofbookings
  8. 8. Our route to ChannelShiftPercentageofbookings
  9. 9. Our route to ChannelShiftPercentageofbookings
  10. 10. THE SIMPLE BROCHURE SITE
  11. 11. 11
  12. 12. 15
  13. 13. 16
  14. 14. 17
  15. 15. IMPROVE YOURWEB EXPERIENCE
  16. 16. EASY TO USEWIDESPREAD USE
  17. 17. 21EyjafjallajökullEyjafjallajökullEyjafjallajökullEyjafjallajökull is pronounced “ay uh fyat luh yoe kuutl”..or ‘Ash Cloud’ for short
  18. 18. MULITLINGUAL LAUNCH
  19. 19. 23
  20. 20. 24
  21. 21. TOGETHER IN CODEFREE IN CONTENT
  22. 22. EnterpriseiCM
  23. 23. THE WEB HASGONE MOBILE
  24. 24. EnterpriseiCM
  25. 25. A CAUTIONARY TALE…
  26. 26. Need some mobile screen shots
  27. 27. CENTRALISED FUNCTIONSENABLED BY AFLEXIBLE POWERFUL ARCHITECTURE
  28. 28. Our route to ChannelShiftPercentageofbookings
  29. 29. Our route to ChannelShiftPercentageofbookings
  30. 30. INCREASE ONLINE SALES
  31. 31. Channel Shift CostsChannel Shift CostsChannel Shift CostsChannel Shift CostsSource: Society of IT Managers 2013
  32. 32. 39BRITTANY FERRIES SAVES£7 MILLION BY MOVINGBOOKINGS ONLINE
  33. 33. 40Need some mobile screen shots
  34. 34. CONVERT MORE,SELL MORE 41
  35. 35. LISTENING TO THE CUSTOMERIMPROVING 1 PIXEL AT A TIME
  36. 36. Study itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsStudy itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsStudy itStakeholder workshopsFocus groupsDepth InterviewsTask analysisDemographicsUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentUnderstand itScenarios of usePersona developmentAffinity diagramsPaper PrototypingWireframe developmentReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysReview itUsage analysisA/B multivariate testingGoals and FunnelsSatisfaction surveysImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployImplement itDesign guidelinesHeuristic evaluationUser testingAnalytics designBuild and DeployUser CentredDesignUser CentredDesignUser CentredDesign
  37. 37. INSIGHT AT YOURFINGERTIPS 44
  38. 38. 45Need some mobile screen shots
  39. 39. 46Need some mobile screen shots
  40. 40. 47Need some mobile screen shots
  41. 41. ALWAYS BE THERE TO HELP
  42. 42. INCREASE ORDERS ANDCUSTOMER SATISFACTION
  43. 43. SUCCESS GROWS CONFIDENCE
  44. 44. CONFIDENCEMEANSREPEAT BOOKINGS
  45. 45. CUSTOMER MANAGEMENTDELIVERING THE RIGHT EXPERIENCE
  46. 46. Need some mobile screen shots
  47. 47. Always be there to help!
  48. 48. EASY, FLEXIBLEONLINE FORMS
  49. 49. USE METRICSANDMANAGE CONTENTTOREACT QUICKLY
  50. 50. Our route to ChannelShiftPercentageofbookings
  51. 51. Our route to ChannelShiftPercentageofbookings
  52. 52. HOLIDAY PRODUCTSTHE EVOLUTIONFROM ABROCHURE MINDSET
  53. 53. Intgrated Content Marketing
  54. 54. Intgrated Content Marketing
  55. 55. Confidence comes with success
  56. 56. SEARCH THAT WORKS
  57. 57. POWERFUL SEARCHBREAK THE BROCHURE MIND SET
  58. 58. CONTENT STRATEGYDESTINATION MARKETING
  59. 59. Need some mobile screen shots
  60. 60. ENRICH THE PRODUCTTO GUARANTEE THE SALE
  61. 61. Destination marketingbig value add
  62. 62. 82Destination marketingbig value add
  63. 63. Need some mobile screen shots
  64. 64. Destination marketingbig value add
  65. 65. CONTENT INTEGRATION+POWERFUL SEARCH=CONTENT MARKETING
  66. 66. WHAT NEXT?
  67. 67. Our route to ChannelShiftPercentageofbookings
  68. 68. VISIT STANDE7045www.gossinteractive.com
  69. 69. THANK YOUANY QUESTIONS?
  70. 70. VISIT STANDE7045www.gossinteractive.com
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