Marketing You!


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Help job seekers gain clarity about their brand and how to effectively network.

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  • Welcome to Marketing YOU!The purpose of today’s session is to provide you an overview of how to market yourself whether you’re unemployed, underemployed or just want to proactively manage your image.Chris & I hope you enjoy what we have developed & have some fun this morning!
  • Review BULLETSNeed to do some SOUL searching….to identify your actual strengths & competencies, passions & values.Obviously it is IDEAL if you truly enjoy what you do and your good at it too!This is how you begin defining your brand!
  • Here are some popular images…What comes to mind when you see? …. point to several. - What thoughts or feelings arise?In essence, this what you need do to help create your own image or brand.
  • I’m sure everyone is familiar with the expression “First impressions are lasting impressions”. Why is that important?Why bother dressing up?Why is it important to have good posture & a firm handshake?Whether you use lots of ummms & ahhhhs….or you’re inarticulate with your elevator speech…it is very important to speak clearly & concisely.People know when we’re truly listening to them or not. By our attentiveness and how we ask more specific questions in response to their comments. We need to prefect the art of conversation….(I prefer that to “small talk”)
  • What is an “Elevator Speech”? Why is it important?By consistently repeating the same informative & exciting message over & over people will begin remembering what you’re telling them.Whether its your elevator speech or presentations or the art of conversation…we need to: practice, practice, practice….Other communication strategies include tools like LinkedIn (or even Facebook, MySpace, twitter).What Associations you focus your networking will determine initial types of people you may run into. What are some others besides PMI that you attend or have been thinking about attending? LIST THEM on the flipchart.Chris has some examples…
  • A simple formula of creating your BRAND.
  • So, we covered BRAND & RELATIONSHIPS….now we can discuss Networking.Networking is bringing the BRAND to market. We are marketing OURSELVES!!We’re typically not used to doing this or tooting our own horn. It is something that we need to learn.
  • So, we’ve discussed brand quite a bit.Now we need to talk about RELATIONSHIPS. Review each of the bullets… Know you & like you Mutual support & respect Effectively maintain your contact list. What does quality of the transaction or interaction meanAnd again, knowing people who know who we are, what we’re like, what we’re really good at and passionate about, all help develop YOUR Brand.
  • Marketing You!

    1. 1. Marketing YOU!<br />Effective Branding & Networking <br />Liberty High School<br />November 24, 2009<br />Presented by<br />Greg Sievers<br />
    2. 2. Greg’s background<br />Born & raised in Portland<br />Education<br />Franklin High School<br />BS Business – Portland State University<br />Companies worked for<br />ADP, Intel, In Focus, 1st Interstate Bank, Con-way<br />Knowledge/Skills/Abilities<br />IT/Project & Line Management/Training/Process<br />Great with people, process & technology<br />Responsibilities <br />My career journey – tech support to consulting<br />
    3. 3. How has the job market changed?<br />World market place & manufacturing<br />Business & economy more cyclical<br />No guarantees with employment (like now)<br />Not working as long for same company<br />
    4. 4. How to become more employable…<br />Become “Sustainable!”<br />Be the best at what you do! Know thyself!<br />Do what you love!<br />Work for someone else or yourself?<br />Both have Pro’s & Con’s<br />Know your strengths, passions, interests, personality type and values<br />
    5. 5. How to become more employable…(cont.)<br />Walk your talk (INTEGRITY)<br />Be honest with yourself & others (TRUTH)<br />Be in service to others (LOVE & COMPASSION)<br />Take the lead & initiate projects (LEADERSHIP)<br />Continuously learn & grow (adapt or die)<br />Develop your friendships & network<br />Create a support system, a focus group<br />
    6. 6. Success in life & work<br />Knowing yourself<br />Pursuing strengths & passions<br />Being clear with yourself & others<br />Where are you going?<br />How will you get there?<br />What’s your plan?<br />Being open to continuous life-long learning<br />Being open to constructive feedback<br />
    7. 7. Gain experience<br />Try different jobs<br />Discover what you like & don’t like<br />Be honest with yourself<br />Seek candid feedback from others<br />
    8. 8. You can’t handle the truth!<br />
    9. 9. Your Unique Value Proposition<br />
    10. 10. What makes you UNIQUE?<br /><ul><li>Who are YOU? Like really!?
    11. 11. Strengths, passions, knowledge, skills & abilities, values & interests?
    12. 12. StrengthsFinder 2.0 (by Tom Rath)
    13. 13. Myers-Briggs (your personality)
    14. 14. What are you really good at?
    15. 15. What do you really enjoy?
    16. 16. Defining your BRAND!</li></li></ul><li>Image<br />
    17. 17. YOUR Image!<br />First impressions are…lasting impressions!<br />Dress for SUCCESS!<br />Body language<br />Speaking clearly, concisely & with adequate volume!<br />Active listening<br />Perfecting the “art of conversation”<br />
    18. 18. Branding YOU!<br /><ul><li>Elevator speech
    19. 19. Short & sweet
    20. 20. Time to toot your horn!
    21. 21. What do you want them to remember?
    22. 22. Practice, practice, practice!!!
    23. 23. Use Tools/Techniques:
    24. 24. LinkedIn & Others
    25. 25. Associations
    26. 26. Presentations (like today)
    27. 27. Volunteer</li></li></ul><li>Branding<br />Who you think YOU are <br />+<br />Who OTHERS think you are <br />=<br />YOUR Brand!<br />
    28. 28. Networking & Relationships<br />Purpose<br />Building relationships<br />Promoting“YOUR Brand”<br />Business cards<br />Art of conversation & the “elevator speech”<br />Working a room<br />Developing relationships<br />Follow-up, follow-up, follow-up<br />Information interviews <br />
    29. 29. Relationships<br />People hire who they know & like <br />Willing to support you & you support them<br />As the say…“What goes around, comes around.”<br />Be authentic & in integrity! <br />Effectively maintain your contact list<br />Quality of transaction (not just numbers!)<br />Defining your BRAND!<br />
    30. 30. Summary<br />What makes you UNIQUE?<br />YOUR Image!<br />Branding<br />Your PLAN<br />Relationships<br />Networking<br />Sustaining…YOUR Brand!<br />Continuous re-inventing yourself<br />
    31. 31. The secret of success is constancy to purpose.<br />Benjamin Disraeli<br />